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Vincent Lee Tranz Technologies Taipei, Taiwan 1. What is NFC, in plain words? Try to answer an 8-year-old girls question… NFC is a way to exchange messages.

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Presentation on theme: "Vincent Lee Tranz Technologies Taipei, Taiwan 1. What is NFC, in plain words? Try to answer an 8-year-old girls question… NFC is a way to exchange messages."— Presentation transcript:

1 Vincent Lee Tranz Technologies Taipei, Taiwan 1

2 What is NFC, in plain words? Try to answer an 8-year-old girls question… NFC is a way to exchange messages in a very short distance over the air. Just like you use the mobile phone to pay bus fares and buy candies at the convenient store. (not just for the payment, I know) Of course I didnt mention EM, Data, Security or any Technology terms 2

3 Why are you using NFC? NFC makes my life easier and happier. Are you still happy while NFC flies your money to other people, over the air? Well,… at least NFC simplifies the process to ease my mind. 3

4 NFC use modes Reader/Tag Mode Informational and promotional applications RFID-like applications, AutoIDs, track and trace Peer-to-peer Mode Devices connecting, data sharing Card Emulation Mode Secure transaction, payment applications 4

5 Reader/Tag Mode Information and promotion for consumers Product descriptions Service instructions Boutique authentications Smart posters 5 Dosage directions

6 Reader/Tag Mode Track and trace for business checkpoints Manufacturing Picking Packing Shipping Receiving Racking more… 6

7 Peer-to-peer Mode All about Data transfer (NFC data transfer rate at 424 kb/s, seems a bit slow. However,…) NFC can handover to faster protocols. NFC can do the connect work (device pairing) and let Bluetooth or WiFi Direct do the transfer work. 7

8 Peer-to-peer Mode Content sharing texts files multimedia Audio streaming headset, speakers CE connecting 8

9 Card Emulation Mode Payment via Contactless way, just like those Smart Cards A virtual smart card embedded in an NFC phone Source: IEEE website 9

10 Card Emulation Mode Pay with Google Wallet use Selected credit card Prepaid deposit Users also can store Loyalty cards Gift cards Source: Google website 10

11 Security and Privacy Hardware level Secure Element (SE), Encryption on tags Software level Tag filtering, Authentication, authorization System level Follow all about computer and network security issues 11

12 What paves the NFC road? Standards and Specifications Device interface, data exchange, security and others Device availability phones, tablets, terminals and others Internet connectivity 3G/4G, and WiFi Commercial solutions Customer demands, Business workflows 12

13 NFC Standard bodies ISO/ECMA ISO/IEC / ECMA-340 / NFCIP-1 ISO/IEC / ECMA-352 / NFCIP-2 GSMA Testing standards for global interoperability of NFC NFC Forum Data exchange format (NDEF) Tag standards Record Type Definitions Protocols and more 13

14 NFC Standard bodies for payment ETSI / SCP (Smart Card Platform) Specify the interface between the SIM card and the NFC chipset. GlobalPlatform Specify a multi-application architecture of the secure element. EMVCo Manages the EMV® Integrated Circuit Card Specifications 14

15 NFC Application Area Non-payment Advertising Consumer Electronics Gaming Healthcare and wellness Hospitality Retail (POS tag reading) Social media Check-in, source: Foursquare website 15

16 Mobile commerce coming! Thanks to the internet, we have E-Commerce Thanks to the smart mobiles, we have M-Commerce 16

17 What makes NFC booming? Go Smart Mobiles! NFC makes mobile commerce Use Intuitively Process Simply Transactions more Secure NFC do right things right at little risk! 17

18 Imaging consumers have their own readers… They want to know more! Hmm, any good jacket suits my shirt style? Lets see… 30% Off!! Limit offer till this weekend Size: L Color: Green Materials Manufactured: Laundry instr.: … 18

19 NFC integrates with sensor Smart Packaging NFC integrated with temperate sensor Opus One Wine Tag provider: eProvenance Collect and log temperature data from a producer to the consumer Use an NFC phone owners can track their wine's history Source: NFC Forum 19

20 Opus One Wines and eProvenance Package tracking Authentication (anti-counterfeit) Content identification Temperature exposure log Source: NFC Forum 20

21 NFC Challenges Doubts from business Extra costs NFC devices NFC tags NFC applications (plus software and system) All internal efforts (workflows, staff trainings, use habits…) Few users 21

22 NFC Challenges Questions from the user point of view NFC is necessary, or just fancy? QR code (or 1-d barcode) will do No killer apps NFC devices are not enough? My friends dont have yet (iPhone is a big issue) Many stores havent support yet NFC payment is really better and secure? Will they charge me extra transaction fee? What if I switch the phone? 22

23 NFC and QR Code *Application filters can be programmed ** For standard NFC applications (Text and Smart Poster) 23

24 NFC applications in Taiwan Non-Payment applications Access of Entrances For business locations and exhibitions Smart posters For products and services Track and trace For mobile workers Source: Nokia Taiwan website 24

25 NFC applications in Taiwan Payment application Chunghwa Telecom teams up with MasterCard and banks to provide NFC payment starting at the end of Pilot program is running currently. Source: Chunghwa Telecom website 25

26 NFC Payment for iPhone Source: Taishin Bank website Payment application Taxi service application Coupon application Bizcard exchange application And other NFC applications 26

27 NFC Application: N5 27

28 Have that experience? Remember? There must be a simple way!! Hey, nice T-Shirt! Where did you buy this? Hey, nice T-Shirt! Where did you buy this? Hmm… this… where… seems… Beats me! Hmm… this… where… seems… Beats me! 28

29 Product can have an ID card! Customers are able to interact with the products attached N5 tags with NFC phones. Read the tag with your NFC phone and you will know it! Hey, nice T-shirt! Where did you buy it? Product description: xxxxxx Nearest store: yyyyyyy Limited discount: zzzzzzz …….Buy it now….. Product description: xxxxxx Nearest store: yyyyyyy Limited discount: zzzzzzz …….Buy it now….. 29

30 Customer can have rewards! Customers turn into virtual sales. With the NFC-Referrals, they will automatically be rewarded! 30 Absolutely! you are our VIP. Let me get you rewards. Absolutely! you are our VIP. Let me get you rewards. Referrals List 1.John Doe 2.Rose Mary 3.Vincent Lee … (more) Referrals List 1.John Doe 2.Rose Mary 3.Vincent Lee … (more) I have referred friends for your store. check for me, please…

31 What N5 will do? Sellers Commerce Portals N5 app Backend N5 tags 31

32 Thank you very much Vincent Lee (886) Tranz Technologies, Inc. 32


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