Presentation on theme: "NFC and mobile commerce applications"— Presentation transcript:
1NFC and mobile commerce applications Vincent LeeTranz TechnologiesTaipei, Taiwan
2What is NFC, in plain words? Try to answer an 8-year-old girl’s question…“NFC is a way to exchange messages in a very short distance over the air. Just like you use the mobile phone to pay bus fares and buy candies at the convenient store.”(not just for the payment, I know)Of course I didn’t mention “EM”, “Data”, “Security” or any “Technology” terms
3Why are you using NFC?“NFC makes my life easier and happier.” “Are you still happy while NFC flies your money to other people, over the air?” “Well,… at least NFC simplifies the process to ease my mind.”
4NFC use modes Reader/Tag Mode Peer-to-peer Mode Card Emulation Mode Informational and promotional applicationsRFID-like applications, AutoIDs, track and tracePeer-to-peer ModeDevices connecting, data sharingCard Emulation ModeSecure transaction, payment applications
5Reader/Tag Mode Information and promotion for consumers Product descriptionsService instructionsBoutique authenticationsSmart postersDosage directions
6Reader/Tag Mode Track and trace for business checkpoints Manufacturing PickingPackingShippingReceivingRackingmore…
7Peer-to-peer Mode All about “Data transfer” (NFC data transfer rate at 424 kb/s, seems a bit slow. However,…)NFC can “handover” to faster protocols.NFC can do the “connect” work (device pairing)and let Bluetoothor WiFi Direct dothe “transfer” work.
8Peer-to-peer Mode Content sharing Audio streaming CE connecting texts filesmultimediaAudio streamingheadset, speakersCE connectingPairing NFC Devices–Home computer components–In-car devices–Home entertainment systems–Headsets and handsets–Cameras and printers / digital framesConnectivity–Quick and secure Bluetooth and Wi-Fi set-up–Fast data transfer–Audio handoverInformation Gathering–Read product history from smart tag to NFC phone
9Card Emulation Mode Payment via “Contactless” way, just like those Smart CardsA virtual smart card embedded in an NFC phoneSource: IEEE website
10Card Emulation Mode Pay with “Google Wallet” use Users also can store Selected credit cardPrepaid depositUsers also can storeLoyalty cardsGift cardsSource: Google website
11Security and Privacy Hardware level Software level System level Secure Element (SE), Encryption on tagsSoftware levelTag filtering, Authentication, authorizationSystem levelFollow all about computer and network security issues
12What paves the NFC road? Standards and Specifications Device interface, data exchange, security and othersDevice availabilityphones, tablets, terminals and othersInternet connectivity3G/4G, and WiFiCommercial solutionsCustomer demands, Business workflows
13NFC Standard bodies NFC Forum ISO/ECMA GSMA ISO/IEC / ECMA-340 / NFCIP-1ISO/IEC / ECMA-352 / NFCIP-2GSMATesting standards for global interoperability of NFC NFC ForumData exchange format (NDEF)Tag standardsRecord Type DefinitionsProtocols and more
14NFC Standard bodies for payment ETSI / SCP (Smart Card Platform)Specify the interface between the SIM card and the NFC chipset.GlobalPlatformSpecify a multi-application architecture of the secure element.EMVCoManages the EMV® Integrated Circuit Card SpecificationsGlobalPlatform is an independent, not-for-profit organization concerned with a standardized infrastructure for development, deployment and management of smart cards. It was founded in 1999 to take responsibility for Visa Inc.'s Open Platformspecification.EMV stands for Europay, MasterCard and Visa, a global standard for inter-operation ofintegrated circuit cards (IC cards or "chip cards") and IC card capable point of sale(POS) terminals and automated teller machines (ATMs), for authenticating credit anddebit card transactions.
15NFC Application Area Non-payment Advertising Consumer Electronics Gaming Healthcare and wellness Hospitality Retail (POS tag reading) Social mediaCheck-in, source: Foursquare website
16Mobile commerce coming! Thanks to the internet, we haveE-CommerceThanks to the smart mobiles, we haveM-Commerce
17What makes NFC booming? Go Smart Mobiles! NFC makes mobile commerce Use IntuitivelyProcess SimplyTransactions more SecureNFC do right things right at little risk!
18Imaging consumers have their own readers… Hmm, anygood jacketsuits my shirtstyle? Let’s see…30% Off!!Limit offertill this weekendSize: LColor: GreenMaterialsManufactured:Laundry instr.:…They want to know more!
19NFC integrates with sensor Smart PackagingNFC integrated with temperate sensorOpus One WineTag provider: eProvenanceCollect and log temperature datafrom a producer to the consumerUse an NFC phone owners cantrack their wine's historySource: NFC Forum
20Opus One Wines and eProvenance Package trackingAuthentication (anti-counterfeit)Content identificationTemperature exposure logSource: NFC Forum
21NFC Challenges Extra costs Few users Doubts from business NFC devices NFC tagsNFC applications (plus software and system)All internal efforts (workflows, staff trainings, use habits…)Few users
22NFC Challenges NFC is necessary, or just fancy? Questions from the user point of viewNFC is necessary, or just fancy?QR code (or 1-d barcode) will doNo killer appsNFC devices are not enough?My friends don’t have yet (iPhone is a big issue)Many stores haven’t support yetNFC payment is really better and secure?Will they charge me extra transaction fee?What if I switch the phone?
23NFC and QR Code *Application filters can be programmed ** For standard NFC applications (Text and Smart Poster)
24NFC applications in Taiwan Non-Payment applicationsAccess of EntrancesFor business locations and exhibitionsSmart postersFor products and servicesTrack and traceFor mobile workersSource: Nokia Taiwan website
25NFC applications in Taiwan Payment applicationChunghwa Telecom teams up with MasterCard and banks to provide NFC payment starting at the end of Pilot program is running currently.Source: Chunghwa Telecom website
26NFC Payment for iPhone And other NFC applications Payment application Coupon applicationTaxi service applicationBizcard exchange applicationSource: Taishin Bank website
27NFC Application: N5VisionIdeaMobile Intelligent MarketingMake your products to live AdsTurn your customer into salesINTELLIGENCE, IDENTIFICATION, INTERACTION, INNOVATION with NFC
28Have that experience? Remember? There must be a simple way!! Hey, nice T-Shirt!Where did you buy this?Hmm… this… where… seems…Beats me!
29Product can have an ID card! Customers are able to interact with the products attached N5 tags with NFC phones.Hey, nice T-shirt! Where did you buy it?Read the tag with your NFC phone and you will know it!Product description: xxxxxxNearest store: yyyyyyyLimited discount: zzzzzzz…….Buy it now…..
30Customer can have rewards! Customers turn into virtual sales. With the “NFC-Referrals”, they will automatically be rewarded!Absolutely!you are our VIP. Let me get you rewards.I have referred friends for your store. check for me, please…Referrals ListJohn DoeRose MaryVincent Lee …(more)
31 Customers find more sellers! What N5 will do?N5 appCommercePortalsN5 tagsSellers Sellers find more customers, and Customers find more sellers!Backend
32Thank you very much Tranz Technologies, Inc. Vincent Lee (886)Tranz Technologies, Inc.