Presentation on theme: "SOTHYS ANTI-AGING HOMECARE PROGRAM. Sothys Anti-aging Program INTENSIVE SERUMS First wrinkles Revitalizing serum To revitalize Anti-wrinkle Lifting serum."— Presentation transcript:
SOTHYS ANTI-AGING HOMECARE PROGRAM
Sothys Anti-aging Program INTENSIVE SERUMS First wrinkles Revitalizing serum To revitalize Anti-wrinkle Lifting serum To fill wrinkles Anti-wrinkle Restructuring serum To re-structure Replenishing anti-aging serum To reconstruct ACTIVE CREAMS Cream Smooth Expression Lines Cream & Comfort cream Fewer wrinkles Maintain the oval Cream & Comfort cream Increase elasticity and firmness Cream Reveal the essence of a younger skin ANTI-AGING DUO MASK SHAPING NECK CARE Grade 1 PROFESSIONAL : COLLAGENE HYALURONIQUE INTENSIVE TREATMENT Grade 2Grade 3Grade 4
Sothys Cosmeceutical answer H2CR + targeted actives for specific grade ACT ON THE THREE FILLERS OF THE DERMIS COLLAGEN Skin resistance ELASTIN Skin elasticity HYALURONIC ACID Dermal density
H2CR Cosmeceutic Complex Combination of natural messenger peptides & a powerful plant antioxidant Optimal protection from oxidative stress Restores cell communication by protecting DNA H2CR boosts the overall health of the skin cells H2CR re-establishes harmony between cells to optimize skin functions and increase cell metabolism * Cell Health Restoring Complex
ANTI-AGING SERUMS What is a serum? It is : A highly concentrated fluid in active ingredients Purpose: To carry the active ingredients quickly into the skin and to act deep". The serum is essential!
H2CR + energy booster: sugar Optimal cell activity The skin is revitalized, radiant and smooth Grade 1 : First wrinkles Revitalizing Serum Observation : expression wrinkles Key word: Energy
Grade 1 : First wrinkles Revitalizing Serum VISIBLE SIGNS: Fine wrinkles, temporary expression wrinkles ACTIVE INGREDIENTS: H2CR complex, sugar (cellular energy booster) BENEFICIAL EFFECTS: The skin is revitalized, luminous, and smoothed PROVEN EFFICIENCY: 40% of improvement of smoothing expression wrinkles (Professional Evaluation) 94 % of the models think that their skin is revitalized (Self Evaluation) Test on 18 persons during 30 day
Grade 1 : First wrinkles Revitalizing Serum H2CR (messenger peptides and a powerful antioxidant) Boosts the pool of healthy cells Reinforces cell harmony to durably optimize skin functioning Sugar (ribose from wheat) Restores cell energy Cells with recharged energy reserves can again function at 100% efficiency Improved radiance Anti-wrinkle Texture Fresh Light Soft Fragrance Fresh Flowery Fruity
H2CR + Hyaluronic acid Increases natural Hyaluronic acid Stimulates Collagen synthesis Wrinkles are filled. Face is lifted, Oval of the face is preserved Grade 2 : Anti-wrinkle Lifting Serum Observation: wrinkles appear Key word: "Injection-Injection- Like"
Grade 2 : Anti-wrinkle Lifting Serum VISIBLE SIGNS: Permanent lines and wrinkles ACTIVE INGREDIENTS: H2CR complex, hyaluronic acid for an « injection- like » effect Penta-peptides to stimulate collagen synthesis BENEFICIAL EFFECTS: The wrinkles are visibly reduced, the skin keeps its tone and shape PROVEN EFFICIENCY: 15 % of decrease of the wrinkles depth (Measure visioscan: test on 21 persons during 30 day)
Grade 2 : Anti-wrinkle Lifting Serum H2CR Low MW Hyaluronic Acid Instant wrinkle filler Fills wrinkles by taking up water in the dermis It improves the biomechanical properties of the skin (action on collagen I). Anti-wrinkle pentapeptide Stimulates fibroblasts to restructure the extracellular matrix - synthesis of collagen - fibronectin - glycosaminoglycans (GAG) Fragrance Fresh Flowery Musky Texture Powdery Silicones as fillers Soft
H2CR + Dill extract (Elasticity Revealer) Synthesis of Elastin, Collagen and Hyaluronic acid Skin structure taut again Face naturally remodeled Grade 3 : Anti-wrinkle Restructuring Serum Observation: Wrinkles/ slackness Key words: Elasticity revealing
Grade 3 : Anti-wrinkle Restructuring Serum VISIBLE SIGNS: Deep wrinkles, cutaneous slackening (loss of tone) ACTIVE INGREDIENTS: H2CR complex, dill extract, almond biofibers, tri and tetra-peptides BENEFICIAL EFFECTS: The skin is firmer, remodeled, it regains the elasticity of a young skin PROVEN EFFICIENCY: 20% of improvement of the skins firmness (Measure Cutometer: test on 18 persons during 30 days)
Grade 3 : Anti-wrinkle Restructuring Serum H2CR Dill seed extract Reveals skin elasticity Restructures the skin naturally, leaving facial features flexible. Almond biofibers smoothing immediate anti-wrinkle effect tensor (lifting effect). Bio-mimetic tri & tetra peptides Stimulates synthesis of collagen I, fibronectin and hyaluronic acid Improve skin firmness and reduces deep wrinkles Texture Light Lifting Fragrance Fresh Citrus Sweet
H2CR + Sothys exclusive Flax Complex Re-starts cell metabolism Reveal the essence of a young skin Overall beauty – Equilibrium of the skin Grade 4 : Anti-aging Replenishing Serum Observation: Thin, dull, faded skin Key word: Nutrition
Grade 4 : Anti-aging Replenishing Serum VISIBLE SIGNS: Mature skin, loss of brightness and density. ACTIVE INGREDIENTS: H2CR complex, Flax complex Rice Nutipeptides Rye seed extract Specific application technique to boost product efficiency BENEFICIAL EFFECTS: The skin regains the essence of youth. Skin is smooth and firm with regained density and improved texture. Radiant and healthy PROVEN EFFICIENCY: 95% of models stated that their skin had regained the essence of youth (Self Evaluation) Test on 24 people for 30 days
Grade 4 : Anti-aging Replenishing Serum H2CR Flax Complex Reveals skin elasticity rich in Omega 3 and natural sugars optimum cell nutrition for radiant, healthy, youthful skin. Rye Seed Extract Mechno booster Improves synthesis of mechano- recptors for increased production of collagen and elastin. Rice Nutipeptides optimum cell nutrition for mature skin weakened by time Texture Fluid emulsion Comfort Fragrance Amber Floral Fruity
Grade 4 : Anti-aging Replenishing Serum Perform movements from the center of the face to the temples and work upwards 1. Apply the serum to the face and neck 2, Pinch the skin between the index fingers & thumbs with a slight rotation. Repeat x4 3, Knuckling on the cheeks (10 seconds)4, With both hands smooth the forehead, cheeks & neck. Repeat x3
Customized Active Anti-Age Shield Anti-aging Creams
Grade 1 CREAM SMOOTH Grade 2 CREAM AND COMFORT CREAM ANTI-WRINKLE MAINTAIN THE OVAL / CONTOUR OF THE FACE Grade 3 CREAM AND COMFORT CREAM REMODEL INCREASE ELASTICITY AND FIRMNESS ANTI-WRINKLE Grade 4 CREAMREVEAL THE ESSENCE OF A YOUNGER SKIN ANTI-AGING CREAMS
KEY ACTIVE - ANTI-AGING SHIELD GRADE 1 SHIELD The shield acts directly on the signs of aging specific to each grade The shield is progressive : it becomes more concentrated in actives the higher the grade ANTI-FREE RADICAL Candle bush extract + ANTI- GLYCATION Tetrapeptides ANTI-MMPs* Alfalfa extract + Candle bush extract – anti-free radical GRADE 2 SHIELD GRADE 3 SHIELDGRADE 4 SHIELD * anti-metalloproteinases. + Candle bush extract – anti-free radical Tetrapeptides - anti-glycation CELLULAR LONGEVITY Myrtle extract Candle bush extract – anti-free radical Tetrapeptides - anti-glycation Alfalfa extract - anti-MMPs*
ANTI-AGING ACTIVE SHIELD Candle Bush extract – Senna alata leaf extract. Combats the negative effects of free radicals. Protects the cells mitochondria and maintains optimal cell activity. Helps cells retain their youth. Alfalfa seed extract - protects the dermis by inhibiting the activity of metalloproteinases that cause its destruction. The efficacy of the extract is comparable to that of the retinol but without thecommon side effects such as skin sensitivity and intolerance. This synthetic tetrapeptide protects dermal proteins from glycation. It prevents fibers from becoming rigid and thus avoids the dermis losing its elasticity and tone. Myrtle leaves - promotes the synthesis of sirtuins (cell longevity proteins) which extends the lifetime of cells and limits degeneration of the dermis. Also blocks protein glycation.
GRADE 1 GRADE 2 GRADE 3 GRADE 4 Anti-Aging Acti v e Shield + Specific active for targeted action Myrtle Extract - Cellular longevity Alfalfa extract - Anti-MMP Candle Bush extract – Anti-oxidant Tetrapeptides - Anti-glycation Lupine peptides – stimulate cell activity for improved skin microcirculation and oxygenation Alfalfa extract - Anti-MMP Candle Bush extract – Anti-oxidant Tetrapeptides - Anti-glycation Protein peptide complex – triple action on the collagen. Increases synthesis, reorganizes collagen fibers and protects from degradation Candle Bush extract – Anti-oxidant Di peptide – muscle relaxing peptide Oat extract – immediate tensing film Tetrapeptides - Anti-glycation Candle Bush extract – Anti-oxidant African tiger nut extract – reinforces the structure of the papillary dermis Smoothes expression lines & first wrinkles Improves skin radiance Anti-wrinkle action Attenuates wrinkles Preserves the oval / contour of the face Increases density of the dermis Improves skin firmness and elasticity Diminishes wrinkles Nourishes, oxygenates and regenerates cells Increases skin radiance Reveals the essence of youth
GRADE 1 Temporary expression wrinkles, first wrinkles First wrinkles Revitalizing Serum Cream ObjectiveRevitalizeSmooth and prevent the formation of expression lines Active ingredientsH2CR Complex + sugar (cellular energy booster) Active anti-aging shield Grade1 Di peptide + oat extract muscle relaxing, smoothing action ResultsThe skin is revitalized, luminous and smooth. The features are relaxed, the skin is smoother and more radiant. Packaging1 Fl Oz Airless PackRetail 1.7 Fl Oz jar Professional 5.07 Fl Oz tube Theoretical age 30s For each grade, the cream has the same fragrance as the serum
GRADE 2 Deeper wrinkles, Permanent expression lines Anti-wrinkle Lifting Serum Cream & Comfort cream (two textures) Objective To fill the wrinkles To diminish and prevent wrinkles. To preserve the oval / contour of the face Active ingredients H2CR complex + Hyaluronic acid (injection-like effect) Active anti-aging shield Grade 2 African tiger nut extract : anti-wrinkle Results Fill the wrinkles. The contour of the face is preserved. The lines are smoothed, the wrinkles are softened. The contour of the face is preserved / maintained. Packaging 1 Fl Oz Airless Pack 1.07 Fl Oz jar Professional 5.07 Fl Oz tube Cream - normal to combination skin. Comfort cream - normal to dry skin Theoretical age 40s
GRADE 3 Skin slackening, deep wrinkles Anti-wrinkle Restructuring serum Cream Comfort cream (two textures) ObjectiveRe-StructureAnti-wrinkle Remodel Active ingredientsH2CR complex, dill extract (action on elastin : to facilitate the re- structuring of the face) Active anti-aging shield Grade 3 Protein and peptide complex - for a triple action on the collagen : anti-wrinkle and firming effects ResultsThe skin has an improved texture, smother and firmer. The features are remodelled. Skin is firmer with improved elasticity. Wrinkles diminished. Youthful appearance Packaging1Fl Oz ml Airless pack1.07 Fl.Oz ml jar Professional 5.07 Fl Oz tube Cream for normal to combination skin. Comfort cream for normal to dry skin. Theoretical age 50s
GRADE 4 Advanced signs of aging / Loss of density and radiance Anti-aging Replenishing serum Cream Objective Replenish skin weakened by time Reveal the essence of a younger skin Active ingredients H2CR complex + flax complex and nutripeptides (Bring nutrients to cells to restore youth and radiance) Active anti-aging shield Grade 4 Lupine peptides : cell activator to reveal a more youthful skin. Results The skin is smooth, firmer and regains density and texture. More youthful appearance. The skin is regenerated, smoother, firmer. Complexion is luminous and radiance restored. Packaging 1Fl Oz Airless Pack 1.07 Fl Oz jar Professional 5.07 Fl Oz tube Theoretical age 60s+
Anti-aging Duo Mask A multi-action anti-aging mask for all skin types : - Smoothes fine lines - Immediate tightening / lifting effect - Revitalizes / restores radiance The duo mask consists of : Phase 1 Radiance Smoothing Mask + Phase 2 Tightening Mask ACTIVE INGREDIENTS Radiance smoothing mask: hydra-nourishing complex (Filagrinol®) mineral complex (Zinc, Magnesium Copper, Calcium) Tightening mask: oat extract + natural polysaccharide BENEFITS : Skin is nourished, supple with increased radiance and a more youthful appearance APPLICATION : Phase 1 - apply the entire content of the Radiance Smoothing mask to the face and neck avoiding the eye contour. Circular movements for 1 minute. Phase 2 – immediately apply the Tightening mask over the top. Leave the Duo mask for 10 to 15 minutes and remove with damp sponges. 1 to 2 times/week. PACKAGING : Retail 20 x 3ml packets (10 of each mask) in white box Professional 3.04Fl Oz tubes (1 tube of each mask) Grades 1 to 4
Shaping Neck Care Shaping Neck Care - The ultimate moisturizer for the neck to redefine the contour of the lower face – jawline, neck & décolleté. ACTIVES : Mamaku extract, Watercress, Bio-mimetic peptides - firming and redensifying complex Bitter orange extract - slimming effect. Improves facial contours. Almond bio-fibers - immediate tightening and lifting effect Tetrapeptides – cellular communication. BENEFITS : Refines and sculpts the lower part of the face and neck, redefines features. APPLICATION : Every morning and evening apply to the neck, jaw line and décolleté. Apply before the usual day / night cream PACKAGING : retail 1Fl Oz tube. Grades 2 to 4 Formula is the same as Total Cohesion Shaping neck care. New packaging.
Serum + Cream Benefits INTENSIVE SERUM ACTIVE CREAM Target Same visible signs Intended for the same grade of aging. Example Grade 1 : first wrinkles and expression lines Use 1 to 4 times / year as required am and pm for intensive cure All year long Objective by grade The intensive serum targets the main factors of aging of the specific grade + H2CR Cosmeceutical Complex The active cream will protect the skin daily (active shield) + reduce the aging process visibly thanks to an anti-aging answer adapted to the grade. The use of both products is essential for optimal anti-aging results.
What is the difference between Grade 4 and Secrets® de Sothys ? CREAM AND SERUM Grade 4 SECRETS DE SOTHYS® Target Expert diagnosis which determines the appropriate Grade. Theoretical age 60s+ Stressed skins 30+ All skins looking for the quintessence of Sothys knowledge Action Serum : Shock and long-lasting efficiency to fight extrinsic aging. Acts on cellular nutrition. Cream : Long-lasting action to slow intrinsic aging down. Sirtuins synthesis (longevity proteins) + cellular activator (lupine) Premium program global anti-aging with high efficiency and sensorial benefits. Anti-stress, reverses the signs of hormone aging. Frequency 3 to 4 times per year for the serum, all year long for the cream All year long
Who is the target for Grade 1? First wrinkles action To prevent temporary expression lines becoming permanent => Smoothing action (relax, smooth) It brings vitality and radiance (think Oxyliance) Serum : sugar to boost cellular energy Cream : mitochondria protection (the lung and power plant of the cell) = recovered energy Grade 1 products can be advised for Oxyliance consumers year old with a hectic busy lifestyle. « I have tired features, a dull complexion, I am beginning to get wrinkles … » Advise the use of Grade 1 serum as a cure to « boost » and Grade 1 cream as a daily treatment all year long.
I have been using Total Cohesion for years. Which cream could replace it ? 1. Check visible signs of aging and determine the grade 2. If a lack of elasticity and firmness is present; advise the Grade 3 Anti-wrinkle Restructuring Serum and the Grade 3 Cream (or Comfort cream for dry skin) + Shaping neck care if the lower part of the face is slackening. I have been using Lift Defense for years. Which cream could replace it ? 1. Check visible signs of aging and determine the grade 2. If wrinkles are the main concern; advise the Grade 2 Anti-wrinkle Lifting Serum and Grade 2 Cream (Comfort cream for dry skin) 3. Depending on the depth of the wrinkles and skin slackening Grade 3 may be recommended Why do creams Grade 1 and 4 not have the comfort texture available ? The texture selected for G1 and G4 takes into account the target of these age brackets : light texture adapted to young skins for G1, nourishing richer texture for G4. Grades 2 and 3 represent skins of all types and so two textures were created.
Does the Anti-aging duo mask replace the actions of the 3 previous masks -Oxyliance, Lift Defense and Total Cohesion? Yes – the Anti-aging Duo mask restores radiance, revitalizes the skin, smoothes and plumps fine lines and wrinkles and gives an immediate toning / tightening effect. Can Noctuelle be recommended with the new Anti-aging program ? Noctuelle is the universal night cream from Sothys. It has an action on the cellular renewal thanks to the AHAs. It can be used in the evening with any of the anti-aging creams during the day.