2Sothys Anti-aging Program INTENSIVESERUMSFirst wrinklesRevitalizing serumTo revitalizeAnti-wrinkleLifting serumTo fill wrinklesRestructuring serumTo re-structureReplenishing anti-aging serumTo reconstructACTIVECREAMSCreamSmooth Expression LinesCream &Comfort creamFewer wrinklesMaintain the ovalIncrease elasticityand firmnessReveal the essence of a younger skinGrade 1Grade 2Grade 3Grade 4PROFESSIONAL : COLLAGENE HYALURONIQUE™ INTENSIVE TREATMENTANTI-AGING DUO MASKSHAPING NECK CARE
3Anti-aging Serums : Customized Cosmeceutical Serums 4 Homecare serums – Grade 1 to 4 targeting the specific concerns and needs of the skin age.Homecare creams Lift Defense, Total Cohesion and Secrets de Sothys will be recommend for day and night application. October 2010 Sothys launches the new Ant-aging creams, mask and neck care.
4Sothys Cosmeceutical answer H2CR™ + targeted actives for specific gradeACT ON THE THREE FILLERS OF THE DERMISCOLLAGEN Skin resistanceELASTIN Skin elasticityHYALURONIC ACID Dermal densityby combining H2CR with targeted active substances depending on the grade of skin aging Sothys creates specific anti-age solutions. We can act on the 3 major fillers of the skin.This concept justifies a patent
5H2CR™ Cosmeceutic Complex * Cell Health Restoring ComplexCombination ofnatural messenger peptides &a powerful plant antioxidantOptimal protection from oxidative stressRestores cell communication by protecting DNAH2CR™ boosts the overall health of the skin cellsH2CR™ re-establishes harmony between cellsto optimize skin functions and increasecell metabolismThe heart of the Sothys cosmeceutical conceptH2CR (Cells Health Restoring Complex) boosts the pool of healthy cells and helps the skin defend itself.Optimal functioning is restored to cells and their metabolism is increased. It provides optimal protection against oxidative stress resulting from excess(More Powerful than Vitamin E) free radicals and restores communication between cells by protecting cellular DNA (genomic concept) for a genuine cell revival.In the Sothys exclusive anti-age program, H2CR is combined with specific actives having a targeted action adapted to the specific needs of the skin, depending on its grade of aging.It is important to add that this combination is a Sothys Exclusivity and therefore the origins of the ingredients are not disclosed.
6ANTI-AGING SERUMS What is a serum? It is : A highly concentrated fluid in active ingredientsPurpose: To carry the active ingredients quickly into the skin and to act “deep".The serum is essential!Inside outTake home esthetician
7Grade 1 : First wrinkles Revitalizing Serum Key word:EnergyH2CR™ + energy booster: sugarOptimal cell activityThe skin is revitalized, radiant and smoothObservation:expressionwrinklesThe feature of Grade 1 is the appearance of expression wrinkles. In order to facilitate the message associated with each grade, we use a key word for each.This key word or phrase describes the major biological issues to resolve for each grade.For grade 1, Its Energy - we are dealing with young skin and cells that are functioning okay. If this skin is subjected to an excess of external aggressions, however, it will lack energy and skin aging is accelerated.H2CR is combined with an energy boosterThis booster is a cocktail of mineral meaning it will repair the Cellular activity resulting radiant, smooth and revitalized skin.
8Grade 1 : First wrinkles Revitalizing Serum VISIBLE SIGNS:Fine wrinkles, temporary expression wrinklesACTIVE INGREDIENTS:H2CR™ complex, sugar (cellular energy booster)BENEFICIAL EFFECTS:The skin is revitalized, luminous, and smoothedPROVEN EFFICIENCY:→ 40% of improvement of smoothing expression wrinkles (Professional Evaluation)→ 94 % of the models think that their skin is revitalized (Self Evaluation) Test on 18 persons during 30 day
9and a powerful antioxidant) Grade 1 : First wrinkles Revitalizing SerumH2CR™(messenger peptidesand a powerful antioxidant)Boosts the pool of healthy cellsReinforces cell harmony to durably optimize skin functioningSugar(ribose from wheat)Restores cell energyCells with recharged energy reserves can again function at 100% efficiencyImproved radianceAnti-wrinkleFragranceFreshFloweryFruityTextureFreshLightSoft
10Grade 2 : Anti-wrinkle Lifting Serum H2CR™ + Hyaluronic acidIncreases natural Hyaluronic acidStimulates Collagen synthesisWrinkles are filled.Face is lifted,Oval of the face is preservedKey word:"Injection-Like"Observation:wrinklesappearThe feature of grade 2 is the installation of wrinkles.The key words for this grade are injection-like effect since the goal is to rapidly and visibly mask these wrinkles.H2CR is thus combined with a very effective filler of wrinkles: low MW hyaluronic acid. It is a latest generation hyaluronic acid that "swells" the wrinkle from the inside for an immediate and long-lasting effect thus increase collagen production.Just to remind you the collagen is one of the main filler of the dermis responsible for the firmness and the density of the skinThe results on grade 2 are obvious instantly – wrinkles are filled, face is lifted, oval of the face is preserved.
11Grade 2 : Anti-wrinkle Lifting Serum VISIBLE SIGNS:Permanent lines and wrinklesACTIVE INGREDIENTS:H2CR™ complex, hyaluronic acid for an « injection-like » effectPenta-peptides to stimulate collagen synthesisBENEFICIAL EFFECTS:The wrinkles are visibly reduced, the skin keeps its tone and shapePROVEN EFFICIENCY:→ 15 % of decrease of the wrinkles’ depth (Measure visioscan: test on 21 persons during 30 day)
12Grade 2 : Anti-wrinkle Lifting Serum H2CR™Low MW Hyaluronic AcidInstant wrinkle fillerFills wrinkles by taking up water in the dermisIt improves the biomechanical properties of the skin (action on collagen I)Anti-wrinkle pentapeptideStimulates fibroblasts to restructure the extracellular matrix- synthesis of collagen- fibronectin- glycosaminoglycans (GAG)FragranceFreshFloweryMusky.TexturePowderySilicones as fillersSoft
13Grade 3 : Anti-wrinkle Restructuring Serum H2CR ™ + Dill extract (Elasticity Revealer)Synthesis of Elastin, Collagen and Hyaluronic acidSkin structure taut againFace naturally remodeledKey words:ElasticityrevealingObservation:Wrinkles/slacknessThe same approach is used for grade 3: a feature, a key word and a targeted biological issue for a rapid and durable benefit.In this case H2CR is combined with an elasticity revealer, a dill seed extract that can restore the properties of elastin, one of the three key fillers of the dermis.Even if the action on elastin is the highest in this case, all three fillers are degraded at this stage of aging. It is thus important to act on collagen and Hyaluronic acid as well.Additional active substances enable the syntheses of collagen and Hyaluronic acid to be restored for an overall effect on the 3 skin fillers.With this cocktail of active substances, the skin is once again taut, facial features are remodeled naturally, and I stress the highly natural and flexible aspect of the result. It can be said that the face has been remodeled, sculpted harmoniously and naturally.
14Grade 3 : Anti-wrinkle Restructuring Serum VISIBLE SIGNS:Deep wrinkles, cutaneous slackening (loss of tone)ACTIVE INGREDIENTS:H2CR™ complex,dill extract,almond biofibers,tri and tetra-peptidesBENEFICIAL EFFECTS:The skin is firmer, remodeled, it regains the elasticity of a young skinPROVEN EFFICIENCY:→ 20% of improvement of the skin’s firmness (Measure Cutometer: test on 18 persons during 30 days)
15Grade 3 : Anti-wrinkle Restructuring Serum Dill seed extractReveals skin elasticityRestructures the skin naturally, leaving facial features flexibleH2CR™.Almond biofiberssmoothingimmediate anti-wrinkle effecttensor (lifting effect)Bio-mimetic tri & tetra peptidesStimulates synthesis of collagen I, fibronectin and hyaluronic acidImprove skin firmness and reduces deep wrinklesMatrikines : This complex boosts the synthesis of a variety of macromolecules of the extracellular matrix (collagen I, fibronectin and Hyaluronic acid), helping attenuate wrinkles, especially deep wrinkles, and increasing skin tone.It thus provides an important improvement of skin elasticity and tone and also smoothes the skin..FragranceFreshCitrusSweetTextureLightLifting
16Grade 4 : Anti-aging Replenishing Serum H2CR™ + Sothys exclusive Flax ComplexRe-starts cell metabolismReveal the essence of a young skinOverall beauty – Equilibrium of the skinKey word:NutritionObservation:Thin, dull,faded skinGrade 4 Serum: It's all about nutrition for this caseFlax complex Sothys ExclusiveFlax seed has been developed exclusively by Sothys from the fundamental research Sothys Auriac ( city located in South West of France)It's a combination of flax seed oil rich in Omega 3 fatty acid and an extract of nutrients that are indispensable for optimal nutritionAnd function.Flax is an Omega 3 fatty acid that is essential for humans and is rare in natureThe oil is excellent for the renewal of skin cells and for its Anti-inflammatory role.Regenerative and emollient powers are good to fight skin aging.
17Grade 4 : Anti-aging Replenishing Serum VISIBLE SIGNS:Mature skin, loss of brightness and density.ACTIVE INGREDIENTS:H2CR™ complex,Flax complexRice NutipeptidesRye seed extractSpecific application technique to boost product efficiencyBENEFICIAL EFFECTS:The skin regains the essence of youth.Skin is smooth and firm with regained density and improved texture. Radiant and healthyPROVEN EFFICIENCY:95% of models stated that their skin had regained the essence of youth(Self Evaluation) Test on 24 people for 30 days
18Grade 4 : Anti-aging Replenishing Serum Flax ComplexReveals skin elasticityrich in Omega 3 and natural sugarsoptimum cell nutrition for radiant,healthy, youthful skinH2CR™.Rye Seed ExtractMechno boosterImproves synthesis of mechano-recptors for increased production of collagen and elastinRice Nutipeptidesoptimum cell nutrition for mature skin weakened by timeMatrikines : This complex boosts the synthesis of a variety of macromolecules of the extracellular matrix (collagen I, fibronectin and hyaluronic acid), helping attenuate wrinkles, especially deep wrinkles, and increasing skin tone.It thus provides an important improvement of skin elasticity and tone and also smoothes the skin..FragranceAmberFloralFruityTextureFluid emulsionComfort
19Grade 4 : Anti-aging Replenishing Serum Perform movements from the center of the face to the temples and work upwards1. Apply the serum to the face and neck2, Pinch the skin between the index fingers & thumbswith a slight rotation.Repeat x43, Knuckling on the cheeks (10 seconds)4, With both hands smooth the forehead, cheeks & neck.Repeat x3
20Active Anti-Age Shield Anti-aging CreamsCustomizedActive Anti-Age Shield4 Homecare serums – Grade 1 to 4 targeting the specific concerns and needs of the skin age.Homecare creams Lift Defense, Total Cohesion and Secrets de Sothys will be recommend for day and night application. October 2010 Sothys launches the new Ant-aging creams, mask and neck care.
21ANTI-AGING CREAMS Grade 1 CREAM SMOOTH Grade 2 CREAM AND COMFORT CREAM ANTI-WRINKLEMAINTAIN THE OVAL / CONTOUR OF THE FACEGrade 3REMODEL INCREASE ELASTICITY AND FIRMNESSGrade 4REVEAL THE ESSENCE OF A YOUNGER SKIN
22KEY ACTIVE - ANTI-AGING SHIELD The shield acts directly on the signs of aging specific to each gradeThe shield is progressive : it becomes more concentrated in actives the higher the gradeGRADE 2 SHIELDGRADE 1 SHIELDANTI-GLYCATIONTetrapeptidesANTI-FREE RADICALCandle bush extract+Candle bush extract – anti-free radicalGRADE 3 SHIELDGRADE 4 SHIELDANTI-MMPs*Alfalfa extractCELLULAR LONGEVITY Myrtle extract++Candle bush extract – anti-free radicalTetrapeptides - anti-glycationCandle bush extract – anti-free radicalTetrapeptides - anti-glycationAlfalfa extract - anti-MMP’s** anti-metalloproteinases.
23ANTI-AGING ACTIVE SHIELD Candle Bush extract – Senna alata leaf extract. Combats the negative effects of free radicals. Protects the cell’s mitochondria and maintains optimal cell activity Helps cells retain their youth.This synthetic tetrapeptide protects dermal proteins from glycation.It prevents fibers from becoming rigid and thus avoids the dermis losing its elasticity and tone.Alfalfa seed extract - protects the dermis by inhibiting the activity of metalloproteinases that cause its destruction.The efficacy of the extract is comparable to that of the retinol but without thecommon side effects such as skin sensitivity and intolerance.Myrtle leaves - promotes the synthesis of sirtuins (cell longevity proteins) which extends the lifetime of cells and limits degeneration of the dermis. Also blocks protein glycation.
24Anti-Aging Active Shield + Specific active for targeted action Candle Bush extract – Anti-oxidantDi peptide – muscle relaxing peptide Oat extract – immediate tensing filmSmoothes expression lines & first wrinklesImproves skin radianceGRADE 1Tetrapeptides - Anti-glycation Candle Bush extract – Anti-oxidantAfrican tiger nut extract – reinforces the structure of the papillary dermisAnti-wrinkle actionAttenuates wrinklesPreserves the oval / contour of the faceGRADE 2Alfalfa extract - Anti-MMP Candle Bush extract – Anti-oxidant Tetrapeptides - Anti-glycationProtein peptide complex – triple action on the collagen. Increases synthesis, reorganizes collagen fibers and protects from degradationIncreases density of the dermisImproves skin firmness and elasticityDiminishes wrinklesGRADE 3Myrtle Extract - Cellular longevity Alfalfa extract - Anti-MMP Candle Bush extract – Anti-oxidant Tetrapeptides - Anti-glycationLupine peptides – stimulate cell activity for improved skin microcirculation and oxygenationNourishes, oxygenates and regenerates cellsIncreases skin radianceReveals the essence of youthGRADE 4
25GRADE 1 Temporary expression wrinkles, first wrinkles Revitalizing SerumCreamObjectiveRevitalizeSmooth and prevent the formation of expression linesActive ingredientsH2CR™ Complex + sugar (cellular energy booster)Active anti-aging shield Grade1Di peptide + oat extract muscle relaxing, smoothing actionResultsThe skin is revitalized, luminous and smooth.The features are relaxed, the skin is smoother and more radiant.Packaging1 Fl Oz Airless PackRetail 1.7 Fl Oz jarProfessional 5.07 Fl Oz tubeTheoretical age 30’sFor each grade, the cream has the same fragrance as the serum
26GRADE 2 Deeper wrinkles, Permanent expression lines Anti-wrinkle Lifting SerumCream& Comfort cream(two textures)ObjectiveTo fill the wrinklesTo diminish and prevent wrinkles. To preserve the oval / contour of the faceActive ingredientsH2CR™ complex + Hyaluronic acid(“injection-like” effect)Active anti-aging shield Grade 2African tiger nut extract : anti-wrinkleResultsFill the wrinkles.The contour of the face is preserved.The lines are smoothed, the wrinkles are softened. The contour of the face is preserved / maintained.Packaging1 Fl Oz Airless Pack1.07 Fl Oz jarProfessional 5.07 Fl Oz tubeCream - normal to combination skin.Comfort cream - normal to dry skinTheoretical age 40’s
27GRADE 3 Skin slackening, deep wrinkles Anti-wrinkle Restructuring serumCreamComfort cream(two textures)ObjectiveRe-StructureAnti-wrinkleRemodelActive ingredientsH2CR™ complex, dill extract (action on elastin : to facilitate the re- structuring of the face)Active anti-aging shield Grade 3Protein and peptide complex - for a triple action on the collagen : anti-wrinkle and firming effectsResultsThe skin has an improved texture, smother and firmer. The features are remodelled.Skin is firmer with improved elasticity.Wrinkles diminished.Youthful appearancePackaging1Fl Oz ml Airless pack1.07 Fl.Oz ml jarProfessional 5.07 Fl Oz tubeCream for normal to combination skin.Comfort cream for normal to dry skin.Theoretical age 50’s
28GRADE 4 Advanced signs of aging / Loss of density and radiance Anti-aging Replenishing serumCreamObjectiveReplenish skin weakened by timeReveal the essence of a younger skinActive ingredientsH2CR™ complex + flax complex and nutripeptides (Bring nutrients to cells to restore youth and radiance)Active anti-aging shield Grade 4Lupine peptides : cell activator to reveal a more youthful skin.ResultsThe skin is smooth, firmer and regains density and texture. More youthful appearance.The skin is regenerated, smoother, firmer Complexion is luminous and radiance restored.Packaging1Fl Oz Airless Pack1.07 Fl Oz jarProfessional 5.07 Fl Oz tubeTheoretical age 60’s+
29Anti-aging Duo Mask Grades 1 to 4 A multi-action anti-aging mask for all skin types :- Smoothes fine lines- Immediate tightening / lifting effect- Revitalizes / restores radianceThe duo mask consists of :Phase 1 Radiance Smoothing Mask + Phase 2 Tightening MaskACTIVE INGREDIENTSRadiance smoothing mask: hydra-nourishing complex (Filagrinol®) mineral complex (Zinc, Magnesium Copper, Calcium)Tightening mask: oat extract + natural polysaccharideBENEFITS :Skin is nourished, supple with increased radiance and a more youthful appearanceAPPLICATION :Phase 1 - apply the entire content of the Radiance Smoothing mask to the face and neck avoiding the eye contour. Circular movements for 1 minute.Phase 2 – immediately apply the Tightening mask over the top. Leave the Duo mask for 10 to 15 minutes and remove with damp sponges.1 to 2 times/week.PACKAGING : Retail 20 x 3ml packets (10 of each mask) in white boxProfessional 3.04Fl Oz tubes (1 tube of each mask)Grades to 4
30Shaping Neck CareFormula is the same as Total Cohesion™ Shaping neck care.New packaging.Shaping Neck Care - The ultimate moisturizer for the neck to redefine the contour of the lower face – jawline, neck & décolleté.ACTIVES :Mamaku extract, Watercress, Bio-mimetic peptides - firming and redensifying complexBitter orange extract - slimming effect. Improves facial contours.Almond bio-fibers - immediate tightening and lifting effectTetrapeptides – cellular communication.BENEFITS :Refines and sculpts the lower part of the face and neck, redefines features.APPLICATION :Every morning and evening apply to the neck, jaw line and décolleté. Apply before the usual day / night creamPACKAGING : retail 1Fl Oz tube.Grades 2 to 4
31The use of both products is essential for optimal Serum + Cream BenefitsINTENSIVE SERUMACTIVE CREAMTargetSame visible signs Intended for the same grade of aging.Example Grade 1 : first wrinkles and expression linesUse1 to 4 times / year as requiredam and pm for intensive cureAll year longObjective by gradeThe intensive serum targets the main factors of aging of the specific grade+ H2CR™ Cosmeceutical ComplexThe active cream will protect the skin daily (active shield)+ reduce the aging process visibly thanks to an anti-aging answer adapted to the grade.The use of both products is essential for optimalanti-aging results.
33What is the difference between Grade 4 and Secrets® de Sothys ? CREAM AND SERUM Grade 4SECRETS DE SOTHYS®TargetExpert diagnosis which determines the appropriate Grade. Theoretical age 60’s+‘Stressed’ skins 30+All skins looking for the quintessence of Sothys knowledgeActionSerum : Shock and long-lasting efficiency to fight extrinsic aging.Acts on cellular nutrition.Cream : Long-lasting action to slow intrinsic aging down.Sirtuins synthesis (longevity proteins) + cellular activator (lupine)Premium program global anti-aging with high efficiency and sensorial benefits. Anti-stress, reverses the signs of hormone aging.Frequency3 to 4 times per year for the serum, all year long for the creamAll year long
34Who is the target for Grade 1? year old with a hectic busy lifestyle.« I have tired features, a dull complexion, I am beginning to get wrinkles … »First wrinkles actionTo prevent temporaryexpression lines becoming permanent=> Smoothing action (relax, smooth)It brings vitality and radiance(think Oxyliance™)Serum : sugar to boost cellular energyCream : mitochondria protection (the lung and power plant of the cell) = recovered energyGrade 1 products can be advised for Oxyliance™ consumers.+Advise the use of Grade 1 serum as a cure to« boost » and Grade 1 cream as a daily treatment all year long.
351. Check visible signs of aging and determine the grade I have been using Total Cohesion for years. Which cream could replace it ?1. Check visible signs of aging and determine the grade2. If a lack of elasticity and firmness is present; advise the Grade 3 Anti-wrinkle Restructuring Serumand the Grade 3 Cream (or Comfort cream for dry skin) + Shaping neck care if the lower part of theface is slackening.I have been using Lift Defense for years. Which cream could replace it ?2. If wrinkles are the main concern; advise the Grade 2 Anti-wrinkle Lifting Serum and Grade 2 Cream(Comfort cream for dry skin)3. Depending on the depth of the wrinkles and skin slackening Grade 3 may be recommendedWhy do creams Grade 1 and 4 not have the comfort texture available ?The texture selected for G1 and G4 takes into account the target of these age brackets : lighttexture adapted to young skins for G1, nourishing richer texture for G4.Grades 2 and 3 represent skins of all types and so two textures were created.
36Can Noctuelle™ be recommended with the new Anti-aging program ? Does the Anti-aging duo mask replace the actions of the 3 previous masks -Oxyliance, Lift Defense and Total Cohesion?Yes – the Anti-aging Duo mask restores radiance, revitalizes the skin, smoothes and plumps fine lines and wrinkles and gives an immediate toning / tightening effect.Can Noctuelle™ be recommended with the new Anti-aging program ?Noctuelle™ is the universal night cream from Sothys. It has an action on the cellular renewal thanks to the AHAs. It can be used in the evening with any of the anti-aging creams during the day.