We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byGunnar Hattery
Modified over 3 years ago
United States Coffee Demand Consumption Patterns and Key Marketing Issues Robert F. Nelson President and CEO National Coffee Association of USA
Destiny is not a matter of chance, it is a matter of choice
Methodology Nationally representative sample 2,950 persons, 18 years and older Random digit telephone interviews January 2002
Definitions Total coffee –All coffee types - traditional and gourmet coffee beverages Gourmet coffee beverages –Espresso based beverages – cappuccino, espresso, latte and café mocha –Iced/iced blended coffee – blended and frozen coffee drinks –Gourmet coffee Gourmet coffee –Premium whole bean or ground varieties
Total Coffee Number Drinking in Thousands 19912002
Renewed Consumer Focus
1990S Transition Staple Beverage Social & Gourmet Beverage
Percent of Population Drinking Gourmet Coffee Beverages Daily
Occasional Consumption of Gourmet Coffee Beverages
10 Percent of Americans Drink Gourmet Coffee Daily
13 percent of Americans Drink Gourmet Coffee Beverages Daily
Cups per Drinker – Gourmet Coffee Beverages
Purchase of Cause-Related Coffee Percent of Past Week Traditional Coffee Only Drinkers
Long Term Trends Total Coffee Percent of Population Drinking Yesterday
Percent of Population Drinking Coffee (Total) Daily
Cups per Drinker – Total Coffee
Occasional Consumption of Coffee (Total)
Occasional Drinkers Daily Drinkers
COMMODITY Product in The Market Place
Market Place Taste profiles Types and varieties used Consumer attributes Embrace differentiation
N ATIONAL C OFFEE D RINKING T RENDS © 2012 National Coffee Association of U.S.A., Inc.
New York City January 23, 2007 The U.S. Wine Market 2008 – Consumer Trends and Analysis.
Make Money In Your Own Coffee Business with Java Times Caffe A 2010 survey by the National Coffee Association indicated that over 100 million people drink.
700 E. 5th Street Connersville, IN Haley Davidson Owner/Manager.
DID YOU KNOW… Coffee is the most popular beverage worldwide with over 400 billion cups consumed each year. Coffee ranks SECOND only to oil among the world's.
McDonalds vs. Starbucks Sylvia, Nick, Mark, Kristin.
Akasha Beker, Brie Moore, Amanda Pounds, Dion Low.
The beginnings of NESCAFÉ can be traced all the way back to NESCAFE – a combination of Nestlé and café. Today, our NESCAFÉ coffees are available.
US Coffee Consumption Presented by: Carl Leonard Coffee Quality Institute Certified Grader & Cupper Specialty Coffee Association Cupping Judge Vice President.
Chih-jen Shiau Jeroen Verleum Robert Jan van Leijden Pei-chia Hsu Seon Hoo Kim Young Eun Kang STARBUCKS Natural Tea Blend Frappuccino.
T2 — United Kingdom 2 By Dan Bolton STiR Tea & Coffee International Consuming Countries Panel.
Cuppa Coffee Co. Kathryn Cannon
Presented by Student Name. Coffee – What is It? A brewed drink prepared from roasted seeds. Coffee beans are seeds of coffee cherries. Grown on trees.
Marketing Meeting Lots o’ Latte International Coffee Company.
DIGITAL STRATEGIES FOR MAGAZINES. SMART PHONES 58 percent of American adults have a smart phone Source: Pew Internet Project, January 2014.
Center for Disease Control and Prevention National Center for Health Statistics National Health Interview Survey Source: Centers for Disease Control and.
People like and want ice ◦ You need to help them understand that Ice is more expensive than water ◦ But it adds value in multiple ways An ice and.
Other names for coffee Java Cup of joe Battery acid Tar Mud Jitter juice Brew.
Its time to take your adventure of a lifetime HIGH BREW COFFEE BY: ANN RAMSETT.
© 2017 SlidePlayer.com Inc. All rights reserved.