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Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E:

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Presentation on theme: "Jl. Radio Dalam No.2D.Jakarta Selatan 12140. P: +62-21 93725498 F: +62-21 72786072 E:"— Presentation transcript:

1 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E:

2 About Us

3 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E:

4 3x3 started its story in Born from multidimensional business practice, 3x3 is meant to serve companies in business wise. 3X3 Brand&Communication nostalgic flash back Aesthetic Marketing Media Planning Basic PR services 2006 Brand Agency Communicati on Strategy & PR Activation 2007 Cultural Study Digital Branding 2009 Establishing business based on unique composition, as such visual communication, mass communication and media communication, but still derived from strong marketing knowledge. It was the born of Marketing-based Creative. Honing visual concept and marketing through tactical experience, & service consultation, the business has expanded into the forming of 3x3 Execution Division. Thus, equipped by Media practice resources, the new division could provide Integrated Marketing Service. Delve Research Company is developed from Joint venture between 3x3 and one of leading research companies in Indonesia. Finally, with extensive knowledge and resources, as well as equipped with skill and experiences, 3x3 could finally give Total Marketing Communication Solution. Supported by a known Indonesian web master, year of 2008 has become the year of digital marketing. 3x3 with proud has extended its service into e- branding and formulated PING method, which is believed to be the ultimate internet branding & communication strategy.

5 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: 3x3 offers comprehensive service offerings through its three interlinked practice Branding Strategy Practice Branding Strategy Practice Brand Equity Brand Identity Brand Activation Facilitate strategic and marketing solutions on Identity Development Provide customer and market recognition through Culture and Society Involvement A branding attributes value analysis Overview Of 3x3 Capabilities And Service Offerings

6 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: By 2012, we intend to expand our presence and establish a strong position in Indonesia market. the Dream Of 3x3 Our Courageous Vision To become the pioneer of a true, compassionate, and respected Cultural Branding Practice in Indonesia. Our Compassionate Missions We are fully dedicated to manage Brand & Communication assets throughout distinctive designs based on Deliver the very reason of a brand: the most valuable strategic asset Making clear and firm the thin redline between branding and cost center creativity Contribute the true compassionate marketing-based aesthetics out of a balanced strategic thinking with tactical execution to branding practice in Indonesia

7 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: In term of branding strategy, 3x3 is contributing to the brand practice in Indonesia by providing services as the following: Strategic Services: 1.Strategy Development 2.Identity System: Design & Development 3.Positioning Statement Brand Building Services: 1.Marketing Communication Strategy 2.Media Strategy 3.Creative Execution 4.Media Specialist/Relations 5.Editorial Services 6.Corporate PR 7.Event Organizer 8.Marketing PR 9.Community Relations Research & Study Services: Channel Survey Image Study Mystery Shopper

8 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Marketing Based – Brand Building Service Our Approach Core Values Identity Attitude P-D-B Branding Strategy Communication Plan & Execution

9 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Integrated Marketing Communication Strategy - A 360 Degree Approach - Flight Plan Our Approach (contd)

10 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Since 2007, 3x3 have had privileges to serve respected clients in many major projects across many industries.... and so on.. Our Credentials

11 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Some of Our Previous Works

12 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action We worked side-by-side with our client and managed to develop a new firm positioning of MOBIL88 to retouch the market and create a strong brand identity in the market through strategic communication plan to media and public. The brand was having exhaustion after almost two decades of performance. It is essential to have it re-branded to suit current market landscape We conducted few secondary research and managed few group discussions with strong brainstorming meetings. Through out the findings and insights, we build the positioning, communication strategy and the battle plan against competitors. Regarding to the new positioning, a new brand image had to be designed and deployed into market. We designed the new identity along with its new behavior in communication and developed the brands communication grand plan through all possible customer touch points

13 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: AMAN TERPERCAYA MEMORABLE EXPERIENCE, TRUSTABLE PARTNER

14 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action Having the above condition, we were synergizing with our client to seek the best strategy. By having series of meeting with all related counterparts, from field officers to the brand owner, we were able to spot a prosperous chance. A new player in pharmaceutical industry, anti-flu medicine to be precise. As a new challenger, the brand was having few difficulties to compete in the market as the bigger brands, which stronger in nature, were already established in the minds of customers We conducted few secondary research and managed few group discussions with strong brainstorming meetings. Based on given marketing strategy, we enhance the strategy with un-conventional communication strategy and tactical plan. We directed the brand into a more focus market target. Therefore, unnecessary efforts, such as having as broad as possible advertisements on the biggest tv station, or as often as possible or other suggestions made by conventional marketing can be avoided. Providing better chance to utilize the existing budget.

15 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Developed ihateflu.com The brands signature to conduct direct customer contact and also as the news value generator Deployed proper advertisements Advertisements was planned based on effective and highly efficient initiatives Integrated Marketing Communication Initiated Direct Customer Selling… Providing real contact and personal education on product knowledge and brand values …and occupy surrounding outlets with strategic Signature By creating a unique merchandise that has real value benefits to outlets, we were managed to build exclusive relationship with channels

16 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action Having the above condition, we were challenged to propose strategy that is feasible within the budget range, provoking mind of customers and public, as well strengthening the brand equity. The pioneer brand of Probiotic drink in Indonesia that experienced the falling of their golden time due to arrival of strong brand from overseas. After being acquired from previous owner in 2004, VitaCharm is determined to gain leadership again in multiprobiotic drink with new ingredients and promotion style. We directed the brand into a more guerilla marketing and touch more contact points of customers. Putting aside the focus of advertising, we conduct more direct engagement with customers by utilizing the existing budget.

17 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action Its unique maturity phase of branding requires different style of PR and communication program than emerging brand. The leading brand of toothbrush in Indonesia would like to strengthen its positioning in Oral Care industry. We suggested the brand not only implementing guerilla marketing but also focus on behavior concentrated of target market and Brand Social Responsibility exposures.

18 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action Derived from the circumstances, we suggested a month of heavy campaign started by holding their first press conference (to announce their 5 th outlet at Dharmawangsa and introduce new endorser) and rallied to media interviews and radio talk shows. Established since 2004, had from merely 1 outlet and employed 25 employees, Harvest now has employed more than 300 employees with 5 outlets. In order to boost their reputation to expand more nationally and overseas, Harvest needs media as their friends. Having the first time media gathering can be quite stressful and edgy for some clients, therefore, we started the familiarization period by working and assisting the development of each materials and stage side by side. Afterwards, the media gathering had doubled the expectation due to suitable endorser (Dian Sastrowardoyo), the customization news angle of the harvest based on targeted media (business & lifestyle), and personal approach

19 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action To do so, a well activated reputation and promising local talents were required. Thus, we provide the service to deliver such demand. The world leader of information technology infrastructure provider, Cisco, was about to expand their influence in Indonesia. 3X3 was managed to roll the agenda through well planned media placement and targeted recruitment events.

20 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action Derived from clear understanding of clients needs, as well as strong field study, we designed each application with installment, Usage, and Maintenance method as efficient as possible. In Indonesian market, Lufthansa hasnt owned localized marketing collaterals. Meanwhile, management is anxious for unique way to treat Indonesian channels. Afterward, we developed a signature instrument as corporate brand: Mobile On-Line Check In Counter, which can be moved, folded and stored efficiently. We also created innovation in practice of Storage & Recycled,which enhance the efficient side of Marketing division.

21 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action With strong brainstorming session with our client, we discovered a bright insight which became very powerful as a strategic approach to customers. To fulfill its vision as a leading bank in consumer mass market, BTPN designed a service concept of mass market gold pawning. The service has a big mission, thus, a demand for a brand has become mandatory. Afterwards, we designed and developed all the creative cues in constructing the brand. How the brand should be called, how it looks and how it connects to its customers. In the end, a new brand was born, complete with its brand new name, brand new logo, brand new tagline and brand new application card

22 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Account Approach Action 3X3 designed the brand based on the personality approach. In relevancy with the target market, we found that a character with strong idealism, attitude and behavior was considered as the most effective figure to convey such mission. The idea was to have a distinct identity that is proper to represent a very big mission: to educate the children of Indonesia the very importance of creativity and productivity aspects through paper model exploration. Therefore, we did a very intense visual exercise chained with progressive brainstorming sessions. The output was promising. A very unique yet descriptive name with distinct visual.

23 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Our Core Members

24 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Norman Illyas Manorbang Personal Details Date of birth: 26 December 1976 Education Background Industrial Design, Faculty of Fine Arts and Design, Institut Teknologi Bandung Areas of expertise Branding Strategy Brand Identity Development Creative and Art Direction Visual Communication Prior work experience: Lexus Gallery, Strategic Branding Initiative, Lexus Indonesia, 2007 Brand Consultancy, Re-branding Strategy, Ranch Market Indonesia, 2007 Brand Consultancy, Brand Building Concept and Implementation of Lexus Indonesia, 2006 Brand Consultancy, Brand Strategy and Brand Identity Development of PT Adhi Karya Tbk Concept Development and Head of Creative – A Whole New World : The Launch of The New Adhi, 2006 Brand Consultancy, Brand Strategy, Brand Identity Development of PT Summarecon Agung Tbk Concept Development and Head of Creative for 30 Years of Summarecon, 2005 (The Launching Event of the new Pt Summarecon Agung Tbk), Broadcasted on Metro TV Creative Concept Development and Head of Creative – Celebrities For National Mothers Day, 2004, UNICEF Brand Consultancy and Brand Identity Development of Ticket Express, 2004 Brand Consultancy and Brand Identity Development of PT Phapros Indonesia Tbk, 2004

25 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Syahrisa Syahrul (Chicha) Personal Details Date of birth: 23 December 1979 Education Background Social Degree in Communications, Padjajaran University (1998 – August 2003) Areas of expertise Marketing & Integrated Marketing Communications Public Relations Advertising & Promotions Media Relations Community Relations Prior Work Experience Da Vinci : Do the day-to-day PR such as: media relations, develop press releases, etc Bank Internasional Indonesia: Arranged BIIs Nasional Sales Division Launching Superbrands Indonesia: Arranged the press conference & event for Superbrands Award MarkPlus&Co & UNICEF: Celebrities for National Mothers Day : Arranged the press conference & the event Indonesia-Singapore Forum (Singapore) : Arranged the PR program BreadTalk : As the project manager,I involved in the making of BreadTalks research, marketing communication plan and day-to-day PR. Johnny Andrean, project manager, Johnny Andreans research, marketing communication plan and day to-day-PR J.CO Donuts & Coffee: As the project manager, I involved in the making of J.CO Donuts & Coffees research, marketing communication plan and day-to-day PR. PT. Summarecon Agung Tbk.: Arranged their 30th anniversary event and the press conference for their book launching. Indonesia AirAsia: project manager, PR activities for the media gathering.

26 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Jeruel Kosasih Personal Details Date of birth: 16 February 1979 Education Background Bachelor of Commerce, Major: International Business. University of Victoria, Canada (1997 – December 2003) Areas of expertise Marketing Communications Plan Branding/Image Building Program Media Relations Event Management Prior Work Experience Assistant Vice President Marketing, Globe Asia, Indonesias only English language business magazine PR Analyst, Mileage Communications Indonesia/ MarkPlus&Co, PR Consultant and Marketing Consultant Branch Manager, Waves Magazine, Publication Company in Vancouver & Victoria, Western Canada. Organization Liason, Vancouver & Island Homestay Association, Mexico City D.F., Mexico. Marketing Manager, PT. Badak Sukses Perkasa, Jakarta, Indonesia Financial Analyst, PT. Harumdana Berjangka, Jakarta, Indonesia Business Information Researcher, PT Indocement Tunggal Prakarsa Tbk., Jakarta, Indonesia Sales Representatives, Bartell Promotion, Vancouver, B.C.

27 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Markus Gunawan Personal Details Date of birth: 18 August 1974 Education Background General Management, University of Atmajaya Areas of expertise Experience in created marketing communication and brand strategy Able to made budgeting, media plan, activity plan (EO) Experience in press conference organizing Experience in media monitoring & reporting POS & POP product processing (material and production) Prior Work Experience Art Director for Citra Lintas Indonesia (now Loewe). Visualized POS & POP materials for SsangYong and Visa International. visualized Segar Jakartaku, a program from DKI district government. Art Director for Jakarta Shimbun (Japanese Newspaper in Indonesia) Conceptualized & visualized all clients print ad and supervision newspapers layout Art Director for BBDO Komunika. Conceptualized & visualized print ad, POS & POP materials for crackers biscuit Senior Art Director for Image adv. Conceptualized, visualized, monitored and executed cosmos rice cooker, AIWA, BNI 46, etc. Creative Director for Jogs Communication. Conceptualized, visualized, monitored and executed Total Indonesie, UPS, BIC, DKT Indonesia, Temposcan Pacific, United Tractors, Telkomsel, Pertamina, etc. Managing Director for Langgeng Komunika. Company managed, Conceptualized, visualized, monitored and executed Sanextel, Esia, IT Comm Panasonic, Bristol Myers Squibb, Ace Hardware, Dept. Pekerjaan Umum, Ford Indonesia, HSBC, Adhi Karya, etc. Notes : Affilated with MarkPlus.Inc & Bhakti Media International

28 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Personal Details Date of birth: 14 June 1977 Education Background , Accounting, University of Atmajaya , Magister of Management Majoring in Marketing, PPM Graduate School of Management Areas of expertise Organizational Skills. Computer Literacy. Marketing Strategy. Customer Relationship Management. Research Abilities. Prior Work Experience Rudy H Pasaribu System Analyst for Sunrise, Developing and Implementing Finance and Accounting System Module, Production Planning Module and Sales Export System Module that integrated with other modules using Sybase System (ERP), Knowledge Management and CRM Module. Researcher for LPPM, market research for Logistic Industry. Marketing Consultancy, SILkargo (subsidiary of Samudera Indonesia Group), creating strategy of Customer Relationship Management (CRM) period Blackbelt Assistant, Philips Lighting Indonesia, creating and implementing rural distribution project. Target achievement increasing reach/coverage by 50% vs. current coverage by maintaining Net Profit of Philips and Distributor. Marketing Manager, PT Multi Agung Pratama. Strategic Planner for Langgeng Komunika, Company managed, Conceptualized, visualized, monitored and executed Sanextel, Esia, LG Mobile, IT Comm Panasonic, Bristol Myers Squibb, Ace Hardware, Dept. Pekerjaan Umum, Ford Indonesia, HSBC, Adhi Karya, etc.

29 Jl. Radio Dalam No.2D.Jakarta Selatan P: F: E: Jl. Radio Dalam No.2D, Jakarta Selatan P: F: E:


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