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© 2009 Digital Media Directions, LLC 3D TV Coming Soon to a Home Near You presented by Brad Hunt President Digital Media Directions, LLC
© 2009 Digital Media Directions, LLC Interest in 3D is growing For consumers who have seen a 3D movie in the last year, 52% say they will see another one over the next 24 months.* *CEA & ETC 3-D TV Market Research Report 2009
© 2009 Digital Media Directions, LLC More 3D movies are coming Jeffery Katzenberg – CEO DreamWorks Animation Starting with Monsters vs. Aliens, every movie the studio makes will be done in 3-D
© 2009 Digital Media Directions, LLC Studio want to bring 3D movies to the home Jim Williams, MPAA CTO, Digital Future Symposium Paper, November Not enough 3D digital cinemas - Short theatrical distribution windows - Theatrical generates small portion of a movies total revenue Major Studio Movie Sources of Revenue
© 2009 Digital Media Directions, LLC Consumer Interest in 3D home video is growing For consumers who have seen a 3D movie in the last year, 60% are willing to spend more on a 3D television for their home.* *CEA & ETC 3-D TV Market Research Report 2009
© 2009 Digital Media Directions, LLC Broadcaster Interest in 3D is growing Next year we will make our HD boxes work even harder for customers by launching Europes first 3D TV channel, as well as a comprehensive 3D video-on-demand service. Brian Sullivan, Managing Director, Skys Customer Group
© 2009 Digital Media Directions, LLC New 3D TVs are coming …the top four manufacturers [Samsung, Sony, LG Electronics, & Panasonic] plan to have new, advanced 3D TVs on sale toward the end of 2009 and into 2010.* *CNET – CES 2009 Report
© 2009 Digital Media Directions, LLC Delivering 3D to the Home 3D Home Master Set Top Box, Media Players, & Receivers Left Eye Right Eye 3D TV 3D Camera
© 2009 Digital Media Directions, LLC BD Two Paths for 3D to the Home Existing Legacy Set Top Boxes & Blu-ray Disc Players Left Eye Right Eye 3D BD New 3D Full-Resolution Set Top Boxes & Blu-ray Disc Players 3D TV
© 2009 Digital Media Directions, LLC 3D Standards are coming
© 2009 Digital Media Directions, LLC 2010 – The Year of 3D TV in the Home
© 2009 Digital Media Directions, LLC Thank you Brad Hunt Digital Media Directions, LLC
NAB Digital Cinema Summit Considerations in Delivering 3D to the Home by Brad Hunt President Digital Media Directions, LLC © 2009 Digital.
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