Presentation on theme: "THE EFFECTS OF NEW MEDIA VS TRADITIONAL MEDIA"— Presentation transcript:
1THE EFFECTS OF NEW MEDIA VS TRADITIONAL MEDIA PRESENTED BY MPUNGA CHIPEPO- SIMUKWAIMASUZYO NDHLOVUZNBC
2BRIEF HISTORY OF ZNBCThe Zambia National Broadcasting Corporation (ZNBC) is the oldest, widest and largest Radio and Television Service provider established by an Act of Parliament in 1987, which was passed to transform the Zambia Broadcasting Services from being a Government Department under the
3HISTORY CONTINUED……Ministry of Information and Broadcasting Services into a statutory body called the Zambia National Broadcasting CorporationThe principal activity of the Corporation is to provide Information, Entertainment and Education to the people of Zambia.
4ZNBC TRANSMISSIONZNBC transmits across three Radio channels namely Radio 1, Radio 2, and Radio 4 and two Television channels namely ZNBC-TV and TV2. Radio 1 broadcasts in seven local languages namely Bemba, Lozi, Kaonde, Lunda, Luvale, Nyanja and Tonga.
5NEW MEDIAOnly 11% of the Zambian population has internet access(World Bank,2010)Immediacy (on-demand access to content)Youthful appeal(Facebook and Twitter)InteractivityVirtual space(communities)Elitist mediumExpensive for the majority of the people especially rural people
6Traditional Media ZNBC is 90% traditional media Lacks immediacy Low interaction levelsCuts across all classes of peopleStill remains the main source of information for rural population
7Listenership/Viewership ZNBC REACHListenership/ViewershipWeekly ReachRadio 16,148,567Radio 25,862,587Radio 44,218,203ZNBC TV 16,005,577TV 24,933,152
8ZNBC SITUATIONZNBC is still heavily operating as a traditional media outlet.Still using Analogue transmissionThe coming of new media not significantly impacted the Corporation
9WAY FORWARDZNBC is preparing for the Digital Migration (SADC Deadline is December, 2013)ZNBC has presence on Facebook and Twitter with a following of close to 40,000 peoplePlatform used for external communication and feedback channelDigital Migration will provide a platform for greater use of new media
10WAY FORWARD CONTINUED……. ZNBC website is being upgraded(regular updates)ZNBC runs hourly news bulletins on radio and 2 hourly on TV2Plans are underway to start live streaming