1. THE EFFECTS OF NEW MEDIA VS TRADITIONAL MEDIA
PRESENTED BY MPUNGA CHIPEPO- SIMUKWAI
MASUZYO NDHLOVU
ZNBC

2. BRIEF HISTORY OF ZNBC
The Zambia National Broadcasting Corporation (ZNBC) is the oldest, widest and largest Radio and Television Service provider established by an Act of Parliament in 1987, which was passed to transform the Zambia Broadcasting Services from being a Government Department under the

3. HISTORY CONTINUED……
Ministry of Information and Broadcasting Services into a statutory body called the Zambia National Broadcasting Corporation
The principal activity of the Corporation is to provide Information, Entertainment and Education to the people of Zambia.

4. ZNBC TRANSMISSION
ZNBC transmits across three Radio channels namely Radio 1, Radio 2, and Radio 4 and two Television channels namely ZNBC-TV and TV2. Radio 1 broadcasts in seven local languages namely Bemba, Lozi, Kaonde, Lunda, Luvale, Nyanja and Tonga.

5. NEW MEDIA
Only 11% of the Zambian population has internet access(World Bank,2010)
Immediacy (on-demand access to content)
Youthful appeal(Facebook and Twitter)
Interactivity
Virtual space(communities)
Elitist medium
Expensive for the majority of the people especially rural people

6. Traditional Media ZNBC is 90% traditional media Lacks immediacy
Low interaction levels
Cuts across all classes of people
Still remains the main source of information for rural population

7. Listenership/Viewership
ZNBC REACH
Listenership/Viewership
Weekly Reach
Radio 1
6,148,567
Radio 2
5,862,587
Radio 4
4,218,203
ZNBC TV 1
6,005,577
TV 2
4,933,152

8. ZNBC SITUATION
ZNBC is still heavily operating as a traditional media outlet.
Still using Analogue transmission
The coming of new media not significantly impacted the Corporation

9. WAY FORWARD
ZNBC is preparing for the Digital Migration (SADC Deadline is December, 2013)
ZNBC has presence on Facebook and Twitter with a following of close to 40,000 people
Platform used for external communication and feedback channel
Digital Migration will provide a platform for greater use of new media

10. WAY FORWARD CONTINUED…….
ZNBC website is being upgraded(regular updates)
ZNBC runs hourly news bulletins on radio and 2 hourly on TV2
Plans are underway to start live streaming

11. THANK YOU