Presentation on theme: "Introduction of Wananchi Group Holdings Ltd Introduction of Wananchi Group Holdings Ltd."— Presentation transcript:
Introduction of Wananchi Group Holdings Ltd Introduction of Wananchi Group Holdings Ltd
Zuku TV Programming Acquisition Challenges & Issues
Zuku TV The Challenge is to Transform a one-way Distribution Platform that targeted the Asian Households into an Interactive state-of-the-art network with content that appeals to all income and demgraphic groups.
Zuku TV Pre-Existing Exclusivity Distribution Agreements With Other Pay-tv Providers
Zuku TV Of the Initial Group of 75 Channels Zuku TV Pursued, 21 or 28%, had Pre-Existing Exclusivity Distribution Agreements With Other Operators
Zuku TV The Group of 21 Channels With Pre-Existing Exclusivity Distribution Agreements Represented the Most Popular Channels and Genres.
Zuku TV CNN, Euronews, ESPN, BET, Hallmark, TCM, Discovery, Animal Planet, National Geographic, History, Cartoon Net, Disney, Boomerang, Style, & A&E.
Zuku TV Other Multi-channel Operators Have Acquired Content and Packaged their own Channels, Which are Not Available to Zuku TV
Zuku TV The Geographic Location of Kenya Prevented Zuku TV From Viewing Some Primary Distribution Satellites.
Zuku TV Alternative Signal Delivery Options, Such as Private Satellite Backhaul From London, are Cost- Prohibitive for Zuku TV
Zuku TV Due to Unavailability of Kenya Time-Zone Appropriate Versions of Many Satellite Signals, Zuku TV is Forced to Time-Shift Signals, or Transmit Signals Outside of Normal Time Segments.
Zuku TV Reported Instances of Piracy by some Pat TV Providers in the region has Dictated Programmers to Demand Large Minimum Guarantees, Creating Capital Constraints for Zuku TV.
Zuku TV Limited Availability of Original Regional Programming, Forces Zuku TV to Import Distant Satellite Signals Containing Foreign Channels.
Zuku TV Imported Foreign Programming Channels May Represent Language Issues, or Cross-Cultural Limitations, Relative to Such Genres as Comedy, etc.
Zuku TV Local Social Norms Restrict the Marketing of Certain Types of Revenue-Producing Programming, Such as Adult.
Zuku TV The Introduction of VOD & PPV Programming is Inhibited by the Lack of a critical subscriber base to support minimum guarantees, technology issues, and Availability of Product, Due to Existing Exclusivity Agreements by Other Operators.
Zuku TV Existing Direct Satellite Operators Have very good penetration of the High- End Multiple Premium Customers in the Market, Leaving Middle & Low- End Customers as our best Prospects.
Zuku TV The Middle & Low-End Customers are Restrained by Relatively Modest Amounts of Disposable Media Spending, which requires careful spending on Programming content.
ZUKU TV Competition and Market size for Video Purchase, Requires Additional Product Lines of VoIP Telephony & Internet Access, to Create an Overall Successful Operation.