1. Baby diaper market size and potential by country

2. Country Mkt Potential 2011 Current Mkt 2011 % Mkt Penetr Growth Rate
United States
22.3 Billions/year
21.3 Billions/year
96% -
China
75.7
12.1
16%
+++
Brazil
15.7
7.7
49% ++
Mexico
9.9
6.8
68% +
Japan
5.8
5.7
98%
Russia
6.3
4.1
65% UK
3.8
95%
Turkey
6.5
3.6
55%
France
3.9
3.7
97%
Indonesia
18.5
3.3
18%
Germany
3.4
India
99.6
2.4 2%
South Africa
4.4
Argentina
72%
Italy
2.2
93%
Korea, South
2.40
2.16
90% =
Spain
1.98
1.91
Egypt
8.25
1.73
21%
Canada
1.88
1.76
94%
Thailand
3.59
1.51
42%
Saudi Arabia
2.18
1.64
75%
Vietnam
6.35
1.59
25%
Iran
5.86
1.46
Australia
1.35
Venezuela
2.27
1.39
61%
++ (*)

3. Country Mkt Potential 2011 Current Mkt 2011 % Mkt Penetr Growth Rate
Malaysia
2.49
1.24
50% ++
Poland
1.71
1.26
74% +
Philippines
10.53
1.05
10%
Nigeria
20.19
1.01 5%
+++
Taiwan
1.15
1.09
95% -
Colombia
2.210
1.485
67%
Peru
2.333
0.910
39%
Morocco
2.519
0.952
38%
Netherlands
0.879
0.844
96%
Algeria
2.372
0.688
29%
Pakistan
19.043
0.571 3%
Chile
1.090
0.572
53%
Belgim
0.570
0.541
Ukraine
1.998
0.500
25%
Kazakhstan
1.079
0.496
46%
Azerbaijan
0.733
0.498
68%
Portugal
0.483
97%
Greece
0.507
0.457
90% =
Sweden
0.464
93%
Hungary
0.488
0.440
Romania
0.959
0.423
44%
Libya
0.654
0.392
60%
Arab Emirates
0.400
0.388
Guatemala
1.542
0.407
26%
Ecuador
1.270
0.381
30%

4. Country Mkt Potential 2011 Current Mkt 2011 % Mkt Penetr Growth Rate
Czech Republic
0.420
0.393
93% +
Angola
2.325
0.349
15% ++
Syria
2.229
0.334
Ireland
0.348
0.347
100% =
Iraq
3.587
0.323 9%
Dom.Republic
0.799
0.338
42%
Swistzeralnd
0.370
0.352
95% -
Austria
0.360
0.346
96%
Tunisia
0.674
0.304
45%
Bangladesh
15.058
0.301 2%
Hong Kong
0.310
0.294
Kuwait
0.290
0.270
Sri Lanka
1.439
0.259
18%
Denmark
0.275
Oman
0.292
0.248
85%
New Zeland
0.293
0.273
Finland
0.287
0.276
Slovakia
0.264
0.237
90%
Belarus
0.450
0.247
55%
Singapore
0.230
0.219
Sudan
6.607
0.198 3%
Lebanon
0.314
0.204
65%
Bulgaria
0.194
60%
Cuba
0.542
0.163
30%
Puerto Rico
0.207
0.165
80%

5. World Statistics for baby diapers* (* updated Jan, 2012)
7 Billion people live in our planet today.
129.6 Million babies were born in 2011.
326 Million babies between 0 to 30 Months live today.
342 million diapers will be changed today (Jan 25)
World market penetration for disposable diapers today is 21%
One third of the world remains with < 2% market penetration.
Only 8.5% of the world with market penetration >90%
About 817 baby diaper machines are running today.
Richer Investment
Diaper Consulting