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Baby diaper market size and potential by country.

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Presentation on theme: "Baby diaper market size and potential by country."— Presentation transcript:

1 Baby diaper market size and potential by country

2 CountryMkt Potential 2011Current Mkt 2011% Mkt PenetrGrowth Rate United States 22.3 Billions/year21.3 Billions/year 96% - China 75.712.1 16% +++ Brazil 15.77.7 49% ++ Mexico 9.96.8 68% + Japan 5.85.7 98% - Russia 6.34.1 65% + UK 4.13.8 95% - Turkey 6.53.6 55% + France 3.93.7 97% - Indonesia 18.53.3 18% + Germany 3.43.3 96% - India 99.62.4 2% ++ South Africa 4.42.4 55% + Argentina 3.32.4 72% + Italy 2.42.2 93% - Korea, South2.402.1690%= Spain1.981.9196%- Egypt8.251.7321%++ Canada1.881.7694%= Thailand3.591.5142%+ Saudi Arabia2.181.6475%+ Vietnam6.351.5925%++ Iran5.861.4625%++ Australia1.461.3593%= Venezuela2.271.3961%++ (*)

3 CountryMkt Potential 2011Current Mkt 2011% Mkt PenetrGrowth Rate Malaysia2.491.2450%++ Poland1.711.2674%+ Philippines10.531.0510%++ Nigeria20.191.015%+++ Taiwan1.151.0995%- Colombia2.2101.48567%+ Peru2.3330.91039%+ Morocco2.5190.95238%++ Netherlands0.8790.84496%- Algeria2.3720.68829%+ Pakistan19.0430.5713%++ Chile1.0900.57253%+ Belgim0.5700.54195%- Ukraine1.9980.50025%+ Kazakhstan1.0790.49646%+ Azerbaijan0.7330.49868%++ Portugal0.5000.48397%- Greece0.5070.45790%= Sweden0.5000.46493%- Hungary0.4880.44090%= Romania0.9590.42344%++ Libya0.6540.39260%+ Arab Emirates0.4000.38897%+ Guatemala1.5420.40726%+ Ecuador1.2700.38130%+

4 CountryMkt Potential 2011Current Mkt 2011% Mkt PenetrGrowth Rate Czech Republic0.4200.39393%+ Angola2.3250.34915%++ Syria2.2290.33415%+ Ireland0.3480.347100%= Iraq3.5870.3239%+ Dom.Republic0.7990.33842%+ Swistzeralnd0.3700.35295%- Austria0.3600.34696%= Tunisia0.6740.30445%= Bangladesh15.0580.3012%+ Hong Kong0.3100.29495%- Kuwait0.2900.27093%+ Sri Lanka1.4390.25918%+ Denmark0.2900.27595%+ Oman0.2920.24885%+ New Zeland0.2930.27393%= Finland0.2870.27696%- Slovakia0.2640.23790%+ Belarus0.4500.24755%++ Singapore0.2300.21995%= Sudan6.6070.1983%++ Lebanon0.3140.20465%+ Bulgaria0.3230.19460%+ Cuba0.5420.16330%+ Puerto Rico0.2070.16580%+

5 World Statistics for baby diapers* (* updated Jan, 2012) 7 Billion people live in our planet today. 7 Billion people live in our planet today. 129.6 Million babies were born in 2011. 129.6 Million babies were born in 2011. 326 Million babies between 0 to 30 Months live today. 326 Million babies between 0 to 30 Months live today. 342 million diapers will be changed today (Jan 25) 342 million diapers will be changed today (Jan 25) World market penetration for disposable diapers today is 21% World market penetration for disposable diapers today is 21% One third of the world remains with < 2% market penetration. One third of the world remains with < 2% market penetration. Only 8.5% of the world with market penetration >90% Only 8.5% of the world with market penetration >90% About 817 baby diaper machines are running today. About 817 baby diaper machines are running today.


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