1. Credit: Worlock. K, June (2011), Education & Training: 2010 Final Market Size and Share Report, Outsell –Advancing the Business of Information

2. Global Education & Training industry generated revenue of $48.7 billion in 2010, an increase of 4.5% from $46.6 billion in 2009 Top 10 companies revenue accounts for 43.4% of industry revenue – these companies were the most internationally diverse, with resources allowing them to invest in overseas developments

3. Market Drivers in 2010: Strong US K:12 adoption market Pressure on Educational budgets Impact of new business models and routes to market –particularly in HE market. E.g. Chegg, the leading textbook rental company, led to a multitude of clones. New business models indicated the potential beginnings of a period of change Experimentation from Publishers and Information providers – e.g. Nature formed a new division focusing on the creating of customisable interactive online textbooks that integrate with course management systems. Extension along value change – publishers looked into extending to adjacent markets such as delivery of testing and assessment products and the provision of technology and software solutions. Slowdown in growth of Higher Education enrolments Digital services became increasingly important to major publishers revenues – the proportion of revenue from digital content rose from 28% in 2009 to 36.2% in 2010 Continued strong growth of international markets, particularly in Asia-Pacific regions Outsell Estimates 40% of revenue came from the EMEA and Asia-Pacific regions

4. Figure 1 shows the growth, using a variety of indicators, for the period 2006-2010 of the Education and Training industry. Table 2 shows the breakdown of the industry into tiers, then comparing various different indications, allowing a comparison in performance levels.

5. Education and Training industry one of the only segments of global information market to experience continued growth despite the economic downturn, however it did not reach the pre-downturn levels of 2007/8 European competitors performed less well, however some of this can be attributed to negative currency effects. K12 Education content sub-segment relatively well consolidated – top 10 companies account for 66.9% of total market The industry is one which has very few key players, and a large number of smaller players – the only company with more than 10% market share is Pearson.

6. Credit: Worlock. K, June (2011), Education & Training: 2010 Final Market Size and Share Report, Outsell –Advancing the Business of Information