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Domain Investing Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F:

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Presentation on theme: "Domain Investing Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F:"— Presentation transcript:

1 Domain Investing Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Simon Pupo, NameDrive LLC

2 Agenda Online Advertising Market Trends Growth Drivers Impacts on Domaining How to Capitalize? The Future NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

3 Online AdSpend The US online advertising market grew 26% in 2007 to reach 14.5bn NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

4 Online AdSpend Europe is fast closing the gap on the US in terms of online advertising, which grew in Europe by 40% in 2007 to reach 11.2bn NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

5 Online AdSpend NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

6 Online Ad Spend Two-thirds of European ad budgets – or some 7.3bn – were spent in the big three markets of the UK, Germany and France However, some of the smaller markets experienced very high growth rates -- Greece increased 91%, Spain rose 55% and Slovenia climbed 49%. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

7 Future Growth Within the next four years, online advertising is expected to lead the advertising market Internet advertising revenue is projected to double to $51.1 billion in 2012 up from $25.5 billion in 2007 NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Source: IAB estimates for actual ad spend by format are based on samples of categorized revenue from key IAB members provided by PwC.

8 What is Driving Growth? Current Economic Crisis – Pressure on advertisers to save money – encouraging them to find more effective marketing channels NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

9 What is Driving Growth? NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Online Advertising is more effective!! Targetable advertising The internet allows advertisers to target exactly who will see their ads and in what context. Trackable advertising Information received instantly, allowing the advertiser to adjust their ad campaign and make it even more effective. Broad and flexible reach you can buy as much, or as little of that audience as you desire. Interactive The user can access as much material about your company and products as you care to present.

10 What is Driving Growth? NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Women 25-34 now spend more time online than men in the same age group. Young women take over…. The market is expanding!!

11 What is Driving Growth NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50s Empty nesters go surfing…

12 What is Driving Growth NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com 11 per month Toshiba Tecra 8100 315 1 per hour Bars, Hotels, Coffee shops, parks… Free at libraries.

13 Meanwhile the Audience is still Growing!! NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com 16m June 96 1,407m July 07

14 What does this all mean for the domainer? NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

15 How To Capitalize? Diversify – Spread your risk (explore all markets) – Invest in short term and long term markets Know your market – Research – Know market values NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

16 How to Capitalize Be creative – Try and predict market movements Set a budget – Dont over invest Test – Determine early which domains should be parked and which domains should be developed. – When parking, spread your domains around various parking companies. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

17 How to Capitalize? Traffic Traffic equals money Target revenue generating domains Seek Advice Consult industry experts Use Forums NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com.

18 The Future NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Online AdSpend to increase Domain parking and domain monetization to increase worldwide as global online advertising spend increases New players continue to enter the market forcing demand & value to rise

19 NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Thank You

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