1. Areté www.lorenzkraus.com www.taxfreesociety.com Lorenz Kraus 2012

2. Consider a Flower

3. Rise and Fall of Areté

4. 1.Bud 2.Bud Opens 3.Flower presents itself 4.Flower at maximum glory 5.Flower weakens 6.Flower wilts 7.Flower falls apart

5. PeakWiltBud

6. Areté is Natural and Real

7. Consider Fire

8. 1. spark 2. spread 3. engulfed 4. peak heat and flame 5. dying down 6. coals smolder 7. ash Consider Fire

9. InfernoAshSpark

10. Areté is the peak of a process

11. Areté Peak Exhaustion Baseline Rest

12. Areté is all around us

14. Areté notes something real. It is an objective concept.

16. Areté 1.the prime expression of an entity; 2.the peak moment of a process or experience

19. Ecce Panis Behold the Bread! Ecce Homo Behold the Man!

20. Not every moment is equal; not every example is a prime example.

21. Buddhists are Mindful ….the Ancient Greeks were mindful of areté.

22. Signifies QUALITY

23. Prime Best Epitome Excellence Crescendo Climax

24. Areté The most important concept in history.

25. Pursuit of Areté is Western Culture

26. Western Institutions Defined by Prime-Selection

27. Western Institutions: IndividualismPick the Best People 1.RomancePick your best available mate 2.DemocracyPick the best leader 3.OlympicsPicks the best athletes 4.MeritocracyPick the best people for the job 5.Freedom of associationright to workhire and firepick your best friend 6.Banking4cs of creditprime versus sub- primepick best credit candidates

28. Western Institutions: Pick the Best! AretéPick the Best Things 1.Free MarketPick the best products at the best price 2.Free speechPick the best ideas 3.Science & MedicinePick the best explanation and the best cure 4.LawRules of evidence pick the facts; facts are best 5.Calculusreveals the optimum rate 6.Stock Marketpick the best companies

29. ManSlaveBarbarian

31. Areté was God of the Greek Consciousness. …and maybe yours!

32. Areté is Everywhere! NYSE listings ISO 9000/UL Valentines Day Consumer Reports Barbie Dolls Miss Universe Mr. Universe NASCAR NBA Draft AMA Board Certification Microsoft Certified NCAAs Bonus Pay Hedge fund rankings Portfolio MGMT American Idol Speed Dating Nobel Prize Super Bowl Spelling bees GPAs SAT, GMAT Oscars Wine Tastings Bar Exams Currency trading

33. Areté is Everywhere! NYSE listings ISO 9000/UL Valentines Day Consumer Reports Barbie Dolls Miss Universe Mr. Universe NASCAR NBA Draft AMA Board Certification Microsoft Certified NCAAs Bonus Pay Hedge fund rankings Portfolio MGMT American Idol Speed Dating Nobel Prize Super Bowl Spelling bees GPAs SAT, GMAT Oscars Wine Tastings Bar Exams Currency trading 25 Ways we celebrate areté!

34. Areté in Music and Novels Western music builds up to a crescendo Western novels build up to a climax Classical music is rock and roll Non-western music is flat-lined…drones on. Listen for it.

35. Areté in Music and Novels Western music builds up to a crescendo Western novels build up to a climax Classical music was the original rock and roll Non-western music is flat-lined…goes on and on. Listen for it. Meditation versus Excitation

36. What if we didnt have an eye for areté? Or a dedication to Quality? How barren would the world be?

37. The Eruption Reveals the Volcano

38. Areté Reveals the Essence of Man Man

39. Areté reveals Essence Could you know what a flower bud is for, if you never saw its peak moment? Areté shows you the point of living things, their functions, and their true potential.

40. Would you know LIFE by birth and death, alone? Or a flower is by its bud and wilt, alone? Or man by his diapers? The alpha and the omega do not reveal the essence. Areté reveals the essence. You cannot know without knowing areté.

41. Areté reveals what a thing really is. Areté reveals true reality, when distraction, distortion, and disability is washed away.

42. Areté is both momentary and timeless. 1. Prime Moment 2. Prime Example

43. Olympics: Momentary excellence for eternal fame "All my life I have loved sport. You have to love sport to compete at it. There is a truth to sport, a purity, a drama, an intensity, a spirit that makes it irresistible to take part in and irresistible to watch. In every Olympic sport there is all that matters in life. Humans stretched to the limit of their abilities, inspired by what they can achieve, driven by their talent to work harder than they can believe possible, living for the moment but making an indelible mark upon history. Sebastian Coe London 2012

44. Art Captures Areté Man gravitates to the prime moment because it stands out. We want areté in pictures and stories. We enjoy areté. Areté is exciting. Art captures and celebrates areté so we can experience areté even when areté is gone. Art makes areté eternal.

45. Areté is Secular Divinity Areté is real, objectively-evident to others, and transcendent across time. Areté is the Western mans god

46. To value areté is a choice.

47. Areté

48. Picture of Health Proportion Purity of soul Harmonious Happy Inviting Object of worship Best of self Someone to live up to What life is all about

49. Anti-areté Revolting Fool Monster by choice Disgusting garbage Self-hater Beast / Animalistic Water buffalo Slave to fads Devoid of sense & values Destructive Heap of Infamy Insult to mankind

50. People are not equal.

52. Mans Areté WILL TO LIVE puts Free Will in service to your life

53. Man thrives in a culture of areté

54. Fusing Essence to Excellence

55. Civilization is a permanent expression of values conducive to human development Western Civilization stands on areté

56. Will to Live Civilization Areté Liberty

57. Values Diamond Will to Live LIBERTY CIVILIZATION Areté

58. War on Areté

59. Modernism is a jihad against areté

60. Areté versus Modernist Monstrosities 1.Music versus rap; art versus modern art smears 2.Olympics versus Special Olympics 3.For-Profit versus not-for-profit 4.Christmas versus Kwanza 5.History versus Black History 6.Femininity versus Feminism 7.Marriage versus anal marriage 8.Gold versus FED mafia-money 9.Grammar versus ebonics; phonics v. look-say 10.Industrial civilization versus Earth Day

61. Areté versus Modernist Monstrosities 1.Music versus rap; art versus modern art smears 2.Olympics versus Special Olympics 3.For-Profit versus not-for-profit 4.Christmas versus Kwanza 5.History versus Black History 6.Femininity versus Feminism 7.Marriage versus anal marriage 8.Gold versus FED-mafia money 9.Grammar versus ebonics; phonics v. look-say 10.Industrial civilization versus Earth Day Authentic versus Fake Values

62. Areté versus Modernist Monstrosities 1.Music versus rap; art versus modern art smears 2.Olympics versus Special Olympics 3.For-Profit versus not-for-profit 4.Christmas versus Kwanza 5.History versus Black History 6.Femininity versus Feminism 7.Marriage versus anal marriage 8.Gold versus FED-mafia money 9.Grammar versus ebonics; phonics v. look-say 10.Industrial civilization versus Earth Day Capitalism versus Socialism

63. Prime Versus Sub-Prime

64. the right to buy and sell solutions (Areté) Capitalism is the right to buy and sell solutions (Areté) to lifes problems so you can live long and prosper. Socialism outlaws solutions. You suffer in misery until you die. Socialism outlaws money, trade, property rights, subversive technology, ideas, movement, associations to make sure you suffer deeplyin famine and deprivation. ALGORE SUCKS!

65. Areté LibertyCommunismTheocracy Liberty seeks secular areté; communism is a reactionary state religion of aggressive envy upon success produced in liberty.

66. Where is Areté? You cant redistribute areté without destroying it. ?

67. Where is Areté? If is areté is God, communism is godless. If areté is God, theocracy is godless. ?

68. Socialism is sin against Areté

69. America is the ONLY industrialized nation meant to be A FREE COUNTRY

70. The will to live seeks Areté

71. Teach areté Talk areté Demand areté

72. Exert Your Will to Live!

73. FREE BOOK Taxfreesociety.com Areté in politics is a tax-free city FREE BOOK