3. 4 Economic Efficiency, Government Price Setting, and Taxes
CHAPTER
Economic Efficiency, Government Price Setting, and Taxes
Tenants in rent-controlled apartments in New York are very reluctant to see rent control end because rents for those apartments are much lower than rents for apartments that aren’t rent controlled.
Prepared by:
Fernando Quijano

4. 4 Economic Efficiency, Government Price Setting, and Taxes CHAPTER
Chapter Outline and Learning Objectives
Economic Efficiency, Government Price Setting, and Taxes
4.1
Consumer Surplus and Producer Surplus
Distinguish between the concepts of consumer surplus and producer surplus.
4.2
The Efficiency of Competitive Markets
Understand the concept of economic efficiency.
4.3
Government Intervention in the Market: Price Floors and Price Ceilings
Explain the economic effect of government-imposed price floors and price ceilings.
4.4
The Economic Impact of Taxes
Analyze the economic impact of taxes.
Appendix: Quantitative Demand and Supply Analysis
Use quantitative demand and supply analysis.

5. Economic Efficiency, Government Price Setting, and Taxes
Price ceiling A legally determined maximum price that sellers may charge.
Price floor A legally determined minimum price that sellers may receive.

6. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
Consumer Surplus
Consumer surplus The difference between the highest price a consumer is willing to pay for a good or service and the price the consumer actually pays.
Marginal benefit The additional benefit to a consumer from consuming one more unit of a good or service.

7. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
Consumer Surplus
FIGURE 4-1
Deriving the Demand Curve for Chai Tea
With four consumers in the market for chai tea, the demand curve is determined by the highest price each consumer is willing to pay.
For prices above $6, no tea is sold because $6 is the highest price any consumer is willing to pay.
For prices of $3 and below, every one of the four consumers is willing to buy a cup of tea.

8. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
Consumer Surplus
FIGURE 4-2
Measuring Consumer Surplus
Panel (a) shows the consumer surplus for Theresa, Tom, and Terri when the price of tea is $3.50 per cup.
Theresa’s consumer surplus is equal to the area of rectangle A and is the difference between the highest price she would pay—$6—and the market price of $3.50.
Tom’s consumer surplus is equal to the area of rectangle B, and Terri’s consumer surplus is equal to the area of rectangle C
Total consumer surplus in this market is equal to the sum of the areas of rectangles A, B, and C, or the total area below the demand curve and above the market price.
In panel (b), consumer surplus increases by the shaded area as the market price declines from $3.50 to $3.00.

9. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
Consumer Surplus
FIGURE 4-3
Total Consumer Surplus in the Market for Chai Tea
The demand curve tells us that most buyers of chai tea would have been willing to pay more than the market price of $2.00.
For each buyer, consumer surplus is equal to the difference between the highest price he or she is willing to pay and the market price actually paid.
Therefore, the total amount of consumer surplus in the market for chai tea is equal to the area below the demand curve and above the market price. Consumer surplus represents the benefit to consumers in excess of the price they paid to purchase the product.

10. The Consumer Surplus from Broadband Internet Service
4.1 LEARNING OBJECTIVE
Making the Connection
The Consumer Surplus from Broadband Internet Service
Distinguish between the concepts of consumer surplus and producer surplus.
Consumer surplus allows us to measure the benefit consumers receive in excess of the price they paid to purchase a product. This figure shows the consumer surplus that households receive from subscribing to broadband Internet service, which is estimated to be $890.5 million per month.
YOUR TURN: Test your understanding by doing related problem 1.8 at the end of this chapter.

11. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
Producer Surplus
Marginal cost The additional cost to a firm of producing one more unit of a good or service.
Producer surplus The difference between the lowest price a firm would be willing to accept for a good or service and the price it actually receives.

12. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
Producer Surplus
FIGURE 4-4
Measuring Producer Surplus
Panel (a) shows Heavenly Tea’s producer surplus. Producer surplus is the difference between the lowest price a firm would be willing to accept and the price it actually receives. The lowest price Heavenly Tea is willing to accept to supply a cup of tea is equal to its marginal cost of producing that cup.
When the market price of tea is $1.75, Heavenly receives producer surplus of $0.75 on the first cup (the area of rectangle A), $0.50 on the second cup (rectangle B), and $0.25 on the third cup (rectangle C).
In panel (b), total producer surplus is equal to the area above the supply curve and below the market price, shown in red.

13. Consumer Surplus and Producer Surplus
4.1 LEARNING OBJECTIVE
Distinguish between the concepts of consumer surplus and producer surplus.
What Consumer Surplus and Producer Surplus Measure
Consumer surplus measures the net benefit to consumers from participating in a market rather than the total benefit.
Consumer surplus in a market is equal to the total benefit received by consumers minus the total amount they must pay to buy the good or service.
Similarly, producer surplus measures the net benefit received by producers from participating in a market.
Producer surplus in a market is equal to the total amount firms receive from consumers minus the cost of producing the good or service.

14. The Efficiency of Competitive Markets
4.2 LEARNING OBJECTIVE
Understand the concept of economic efficiency.
Marginal Benefit Equals Marginal Cost in Competitive Equilibrium
FIGURE 4-5
Marginal Benefit Equals Marginal Cost Only at Competitive Equilibrium
In a competitive market, equilibrium occurs at a quantity of 15,000 cups and a price of $2.00 per cup, where marginal benefit equals marginal cost. This is the economically efficient level of output because every cup has been produced where the marginal benefit to buyers is greater than or equal to the marginal cost to producers.

15. The Efficiency of Competitive Markets
4.2 LEARNING OBJECTIVE
Understand the concept of economic efficiency.
Economic Surplus
Economic surplus The sum of consumer surplus and producer surplus.
FIGURE 4-6
Economic Surplus Equals the Sum of Consumer Surplus and Producer Surplus
The economic surplus in a market is the sum of the blue area, representing consumer surplus,
and the red area, representing producer surplus.

16. The Efficiency of Competitive Markets
4.2 LEARNING OBJECTIVE
Understand the concept of economic efficiency.
Deadweight Loss
Deadweight loss The reduction in economic surplus resulting from a market not being in competitive equilibrium.

17. The Efficiency of Competitive Markets
4.2 LEARNING OBJECTIVE
Understand the concept of economic efficiency.
Deadweight Loss
FIGURE 4-7
When a Market Is Not in Equilibrium, There Is a Deadweight Loss
Economic surplus is maximized when a market is in competitive equilibrium. When a market is not in equilibrium, there is a deadweight loss.
When the price of chai tea is $2.20, instead of $2.00, consumer surplus declines from an amount equal to the sum of areas A, B, and C to just area A. Producer surplus increases from the sum of areas D and E to the sum of areas B and D. At competitive equilibrium, there is no deadweight loss. At a price of $2.20, there is a deadweight loss equal to the sum of areas C and E.

18. The Efficiency of Competitive Markets
4.2 LEARNING OBJECTIVE
Understand the concept of economic efficiency.
Economic Surplus and Economic Efficiency
Economic efficiency A market outcome in which the marginal benefit to consumers of the last unit produced is equal to its marginal cost of production and in which the sum of consumer surplus and producer surplus is at a maximum.

19. Government Intervention in the Market: Price Floors and Price Ceilings
4.3 LEARNING OBJECTIVE
Explain the economic effect of government-imposed price floors and price ceilings.
Price Floors: Government Policy in Agricultural Markets
FIGURE 4-8
The Economic Effect of a Price Floor in the Wheat Market
If wheat farmers convince the government to impose a price floor of $3.50 per bushel, the amount of wheat sold will fall from 2.0 billion bushels per year to 1.8 billion.
If we assume that farmers produce 1.8 billion bushels, producer surplus then increases by the red rectangle A—which is transferred from consumer surplus—and falls by the yellow triangle C.
Consumer surplus declines by the red rectangle A plus the yellow triangle B.
There is a deadweight loss equal to the yellow triangles B and C, representing the decline in economic efficiency due to the price floor. In reality, a price floor of $3.50 per bushel will cause farmers to expand their production from 2.0 billion to 2.2 billion bushels, resulting in a surplus of wheat.

20. Price Floors in Labor Markets: The Debate over Minimum Wage Policy
4.3 LEARNING OBJECTIVE
Making the Connection
Price Floors in Labor Markets: The Debate over Minimum Wage Policy
Explain the economic effect of government-imposed price floors and price ceilings.
YOUR TURN: Test your understanding by doing related problem 3.12 at the end of this chapter.

21. Government Intervention in the Market: Price Floors and Price Ceilings
4.3 LEARNING OBJECTIVE
Explain the economic effect of government-imposed price floors and price ceilings.
Price Ceilings: Government Rent Control Policy in Housing Markets
FIGURE 4-9
The Economic Effect of a Rent Ceiling
Without rent control, the equilibrium rent is $1,500 per month. At that price, 2,000,000 apartments would be rented.
If the government imposes a rent ceiling of $1,000, the quantity of apartments supplied falls to 1,900,000,
and the quantity of apartments demanded increases to 2,100,000,
resulting in a shortage of 200,000 apartments.
Producer surplus equal to the area of the blue rectangle A is transferred from landlords to renters, and there is a deadweight loss equal to the areas of yellow triangles B and C.
Don’t Let This Happen to YOU! Don’t Confuse “Scarcity” with a “Shortage”
YOUR TURN: Test your understanding by doing related problem 3.16 at the end of this chapter.

22. Government Intervention in the Market: Price Floors and Price Ceilings
4.3 LEARNING OBJECTIVE
Explain the economic effect of government-imposed price floors and price ceilings.
Black Markets
Black market A market in which buying and selling take place at prices that violate government price regulations.

23. 4.3 LEARNING OBJECTIVE
Solved Problem
4-3
Explain the economic effect of government-imposed price floors and price ceilings.
What’s the Economic Effect of a Black Market for Apartments?
YOUR TURN: For more practice, do related problems 3.14 and 3.23 at the end of this chapter.

24. Does Holiday Gift Giving Have a Deadweight Loss?
4.3 LEARNING OBJECTIVE
Making the Connection
Explain the economic effect of government-imposed price floors and price ceilings.
Does Holiday Gift Giving Have a Deadweight Loss?
When you receive a gift, you are constrained because the person who gave the gift has already chosen the product. In many cases, you would have chosen a different gift for yourself.
Gift giving results in a deadweight loss.
Gift giving may lead to deadweight loss.
YOUR TURN: Test your understanding by doing related problem 3.15 at the end of this chapter.

25. Government Intervention in the Market: Price Floors and Price Ceilings
4.3 LEARNING OBJECTIVE
Explain the economic effect of government-imposed price floors and price ceilings.
The Results of Government Price Controls: Winners, Losers, and Inefficiency
When the government imposes price floors or price ceilings, three important results occur:
• Some people win.
• Some people lose.
• There is a loss of economic efficiency.

26. Government Intervention in the Market: Price Floors and Price Ceilings
4.3 LEARNING OBJECTIVE
Explain the economic effect of government-imposed price floors and price ceilings.
Positive and Normative Analysis of Price Ceilings and Price Floors
Whether rent controls or federal farm programs are desirable or undesirable is a normative question.
Whether the gains to the winners more than make up for the losses to the losers and for the decline in economic efficiency is a matter of judgment and not strictly an economic question.

27. The Economic Impact of Taxes
4.4 LEARNING OBJECTIVE
Analyze the economic impact
of taxes.
The Effect of Taxes on Economic Efficiency
FIGURE 4-10
The Effect of a Tax on the Market for Cigarettes
Without the tax, market equilibrium occurs at point A.
A $1.00-per-pack tax on cigarettes will cause the supply curve for cigarettes to shift up by $1.00, from S1 to S2.
The new equilibrium occurs at point B. The price of cigarettes will increase by $0.90, to $4.90 per pack, and the quantity sold will fall to 3.7 billion packs. The tax on cigarettes has increased the price paid by consumers from $4.00 to $4.90 per pack.
Producers receive a price of $4.90 per pack (point B), but after paying the $1.00 tax, they are left with $3.90 (point C).
The government will receive tax revenue equal to the green shaded box.
Some consumer surplus and some producer surplus will become tax revenue for the government and some will become deadweight loss, shown by the yellow-shaded area.

28. The Economic Impact of Taxes
4.4 LEARNING OBJECTIVE
Analyze the economic impact
of taxes.
Tax Incidence: Who Actually Pays a Tax?
Tax incidence The actual division of the burden of a tax between buyers and sellers in a market.

29. The Economic Impact of Taxes
4.4 LEARNING OBJECTIVE
Analyze the economic impact
of taxes.
Tax Incidence: Who Actually Pays a Tax?
Determining Tax Incidence on a Demand and Supply Graph
FIGURE 4-11
The Incidence of a Tax on Gasoline
With no tax on gasoline, the price would be $3.00 per gallon, and 144 billion gallons of gasoline would be sold each year.
A 10-cents-per-gallon excise tax shifts up the supply curve from S1 to S2,
raises the price consumers pay from $3.00 to $3.08,
and lowers the price sellers receive from $3.00 to $2.98.
Therefore, consumers pay 8 cents of the 10-cents-per-gallon tax on gasoline, and sellers pay 2 cents.

30. Solved Problem 4-4 When Do Consumers Pay All of a Sales Tax Increase?
4.4 LEARNING OBJECTIVE
Solved Problem
4-4
Analyze the economic impact
of taxes.
When Do Consumers Pay All of a Sales Tax Increase?
YOUR TURN: For more practice, do related problem 4.5 at the end of the chapter.

31. The Economic Impact of Taxes
4.4 LEARNING OBJECTIVE
Analyze the economic impact
of taxes.
Tax Incidence: Who Actually Pays a Tax?
Does It Matter Whether the Government Collects a Tax from Buyers or Sellers?
FIGURE 4-12
The Incidence of a Tax on Gasoline Paid by Buyers
With no tax on gasoline, the demand curve is D1.
If a 10-cents-per-gallon tax is imposed that consumers are responsible for paying, the demand curve shifts down by the amount of the tax, from D1to D2.
In the new equilibrium, consumers pay a price of $3.08 per gallon, including the tax.
Producers receive $2.98 per gallon. This is the same result we saw when producers were responsible for paying the tax.

32. 4.4 LEARNING OBJECTIVE
Making the Connection
Is the Burden of the Social Security Tax Really Shared Equally between Workers and Firms?
Analyze the economic impact
of taxes.
YOUR TURN: Test your understanding by doing related problem 4.6 at the end of this chapter.

33. Is Rent Control a Lifeline or Stranglehold?
AN INSIDE LOOK at Policy
>>
Is Rent Control a Lifeline or Stranglehold?
Rent Control Is the Real New York Scandal
The effect of rent control laws on the supply of affordable apartments.

34. KEY TERMS Black market Consumer surplus Deadweight loss
Economic efficiency
Economic surplus
Marginal benefit
Marginal cost
Price ceiling
Price floor
Producer surplus
Tax incidence

35. Quantitative Demand and Supply Analysis
Appendix
LEARNING OBJECTIVE
Use quantitative demand and supply analysis.
Quantitative Demand and Supply Analysis
Demand and Supply Equations
FIGURE 4A-1
Graphing Supply and Demand Equations
After statistically estimating supply and demand equations, we can use the equations to draw supply and demand curves.
In this case, the equilibrium rent for apartments is $1,500 per month, and the equilibrium quantity of apartments rented is 1,500,000. The supply equation tells us that at a rent of $346, the quantity of apartments supplied will be zero. The demand equation tells us that at a rent of $3,000, the quantity of apartments demanded will be zero.
The areas representing consumer surplus and producer surplus are also indicated on the graph.

36. Quantitative Demand and Supply Analysis
Appendix
LEARNING OBJECTIVE
Use quantitative demand and supply analysis.
Quantitative Demand and Supply Analysis
Demand and Supply Equations
QD = QS
QD = 0 = 3,000,000 – 1,000P
and:
QS = 0 = –450, ,300P

37. Quantitative Demand and Supply Analysis
Appendix
LEARNING OBJECTIVE
Use quantitative demand and supply analysis.
Quantitative Demand and Supply Analysis
Calculating Consumer Surplus and Producer Surplus
FIGURE 4A-2
Calculating the Economic Effect of Rent Controls
Once we have estimated equations for the demand and supply of rental housing, a diagram can guide our numeric estimates of the economic effects of rent control.
Consumer surplus falls by an amount equal to the area of the yellow triangle B and increases by an amount equal to the area of the blue rectangle A. The difference between the values of these two areas is $213,750,000.
Producer surplus falls by an amount equal to the area of the blue rectangle A plus the area of the yellow triangle C. The value of these two areas is $587,500,000.
The remaining producer surplus is equal to the area of triangle D, or $278,000,000.
Deadweight loss is equal to the area of triangle B plus the area of triangle C, or $373,750,000.

38. COMPETITIVE EQUILIBRIUM
Appendix
LEARNING OBJECTIVE
Use quantitative demand and supply analysis.
Quantitative Demand and Supply Analysis
Calculating Consumer Surplus and Producer Surplus
CONSUMER SURPLUS
PRODUCER SURPLUS
DEADWEIGHT LOSS
COMPETITIVE EQUILIBRIUM
RENT CONTROL
$1,125
$1,338.75
$865.50
$278 $0
$373.75