Presentation on theme: "1 EXPLORE MINNESOTA 2007 MARKETING PARTNERSHIP The Power of NBC 5 CHICAGO and nbc5.com!"— Presentation transcript:
1 EXPLORE MINNESOTA 2007 MARKETING PARTNERSHIP The Power of NBC 5 CHICAGO and nbc5.com!
2 Thank you for your continued partnership with NBC 5 and nbc5.com for the EXPLORE MINNESOTA CAMPAIGN! We appreciate your investment and look forward to continuing our successful partnership in 2007+! Thank you for your continued partnership with NBC 5 and nbc5.com for the EXPLORE MINNESOTA CAMPAIGN! We appreciate your investment and look forward to continuing our successful partnership in 2007+! THANK YOU!
3 TABLE OF CONTENTS Marketing Partnership Television Exposure On-Line Exposure Thank You! Marketing Partnership Television Exposure On-Line Exposure Thank You!
4 MARKETING CONCEPT KEY MARKETING GOALS Provide mass awareness for EXPLORE MINNESOTA through powerful widespread messaging in the Chicagoland market STRATEGY Generate an exciting consumer sweepstakes via utilization of NBC 5 CHICAGO and nbc5.com to promote MINNESOTA TOURISM TACTICS TIMING APRIL 16, 2007 – JUNE 8, 2007 CAMPAIGN TELEVISION EXPOSURE: NBC 5 produced (4) webdriver sweepstakes commercials which aired throughout the promotional broadcast campaign INTERNET EXPOSURE: NBC 5 created (4) MINNESOTA customized videos which aired on the nbc5.com EXPLORE MINNESOTA microsite NBC 5 featured EXPLORE MINNESOTA throughout nbc5.com via ad banners, e-notifiers, exclusive microsite, and flash video ads
5 NBC 5 ON-AIR PERFORMANCE Promotional Campaign on NBC 5: Total # (:15) Promotional Commercials: 121 units
6 ONLINE EXPOSURE NBC 5 WEBSITE HOME PAGE PRESENCE Permanent MY FAVORITE MINNESOTA byline on NBC 5 HOMEPAGE with direct hyperlink to the MY FAVORITE MINNESOTA SWEEPSTAKES microsite UNIVERSAL EXPOSURE THROUGHOUT NBC5.com (1) 300x250 (1) 160x600 (1) 728x90 Run Of Site Rotation for maximum reach
7 ONLINE PERFORMANCE CAMPAIGN FLIGHT DATES: APRIL 16, 2007 – JUNE 8, 2007 TOTAL IMPRESSIONS DELIVERY: 1,606,508 TOTAL VALID ON-LINE/MAIL-IN ENTRIES: 3,239
8 MY FAVORITE MINNESOTA SWEEPSTAKES INTERNET AD EXPOSURE 160x600 Skyscraper300x250 Display Ad 728x90 Banner Ad
9 EXPLORE MINNESOTA MICROSITE
10 EXPLORE MINNESOTA EXPOSURE THROUGHOUT nbc5.com
11 EXPLORE MINNESOTA EXPOSURE THROUGHOUT nbc5.com
12 AND THE WINNER IS… j 3 NIGHT STAY FOR (2) AT THE ST. JAMES HOTEL IN RED WING, MN 3-COURSE DINNER FOR TWO AT THE PORT RESTAURANT CHOCOLATE AND STRAWBERRIES UPON ARRIVAL RED WING ROMANCE PACKAGE WINNER JAMES MATHIEU CHICAGO, IL
13 4 NIGHTS DEULXE ACCOMMODATIONS AT MADDENS ON GULL LAKE INCLUDES BREAKFAST AND DINNER UNLIMITED GOLF ON MADDENS PINE BEACH AND THE WINNER IS… RE DAWSON ARLINGTON HEIGHTS, IL MADDENS GOLF PACKAGE WINNER
14 AND THE WINNER IS… 3 NIGHTS STAY AT THE HOLIDAY INN DULUTH AND 2 NIGHTS STAY AT THE CARIBOU HIGHLANDS MIDNIGHT SUN KAYAKING LESSONS, WHITE WATER RAFTING, BIKING, AND LUTSEN MOUNTAIN ADVENTURE PASS DINNER FOR 2 AT THE GRANDMAS RESTAURANT AND FAMOUS DAVES RESTAURANT CHERI ZARASAURORA, IL DULUTH & CARIBOU HIGHLANDS ADVENTURE PACKAGE WINNER
15 ROUNDTRIP AIRFARE ON NORTHWEST AIRLINES 3 NIGHTS HOTEL STAY AT THE GRAND LODGE 4 PASSES EACH DAY AT WATER PARK OF AMERICA 2 MALL OF AMERICA COUPON BOOKS AND 4 ATTRACTION TICKETS TO THE BIG TICKET AND THE WINNER IS… PAUL SCOTT ZION, IL MALL OF AMERICA/ NORTHWEST AIRLINES WORLD VACATIONS PACKAGE
16 MY FAVORITE MINNESOTA SWEEPSTAKES RULES "Explore Minnesota Tourism" OFFICIAL RULES & REGULATIONS April 16, 2007-June 10, PRELIMINARY INFORMATION: NO PURCHASE NECESSARY. Void where prohibited. Open only to legal U.S. residents of Illinois and Indiana who are located in the terrestrial geographic viewing area of WMAQ-TV, NBC 5 Chicago: Cook, De Kalb, Du Page, Grundy, Kane, Kankakee, Kendall, Lake, La Salle, McHenry, Will, Jasper, Lake, La Porte, Newton, and Porter counties; who are 21 or older as of April 16, Odds of winning depend on number of entries received. Sweepstakes begins at 6 AM on April 16, 2007 and ends at 11:59 PM on June 10, 2007 ("Sweepstakes Period"). The Sweepstakes Period consists of four (4) Two-Week Entry Periods; each Two-Week Entry Period will begin on Monday at 12:01 AM and end at 11:59 PM on Sunday. All times during this Sweepstakes refer to Central Time ("CT"). Odds of winning depend upon the number of eligible entries received during each Two-Week Entry Period. TO ENTER: To enter online, go to the website, click on the "Explore Minnesota Tourism" Sweepstakes icon, and complete the registration form, which includes name, address, telephone number and address. All entries become the property of WMAQ-TV/NBC5, Chicago and Explore Minnesota Tourism, NBC Universal, Inc., ("Sponsors") and will not be acknowledged or returned. Each Two-Week Entry Period begins on Monday at 6:00 AM and ends on Sunday at 11:59 PM. Entries must be received by 11:59 PM on the Sunday of every other week during the Sweepstakes Period, beginning April 22, 2007 through June 10, 2007 to be eligible for each Two-Week Drawing Period. In order to be eligible every two weeks you must re-enter every two weeks, as entries will not roll over from week to week during the Sweepstakes Period. Weekly Entry Periods: Monday April 16, 2007 at 6:00 AM - Sunday April 29 at 11:59 PM, drawing will be held on or about Monday April 30, Monday April 30, 2007 at 6:00 AM - Sunday May 13, 2007 at 11:59 PM, drawing will be held on or about Monday May 14, Monday May 14, 2007 at 6:00 AM - Sunday May 27, 2007 at 11:59 PM, drawing will be held on or about Monday May 28, Monday May 28, 2007 at 6:00 AM - Sunday June 10, 2007 at 11:59 PM, drawing will be held on or about Monday June 11, 2007.