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HISTORIA Grenada, one of the four Windward Islands, is a small island state with an area of 340 sq km and 121 of coastline. The state of Grenada consists.

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Presentation on theme: "HISTORIA Grenada, one of the four Windward Islands, is a small island state with an area of 340 sq km and 121 of coastline. The state of Grenada consists."— Presentation transcript:

1 HISTORIA Grenada, one of the four Windward Islands, is a small island state with an area of 340 sq km and 121 of coastline. The state of Grenada consists of the islands of Grenada, Carriacou and Petit Martinique and has a population of 89,000state of Grenada Is parlamentary democracy before independence en 1974 form UK Small economy, heavily dependent on tourism and exports of spieces. (7.1% agriculture, 23% industry (paper and electronics components) and services 69.9%. Agriculture: Banana, cocoa and nutmeg (principal export) industries and a variety of fruits or vegetables subsistence. Serios Imbalanced in the last decade (tourism and country) Export to CARICOM (32.3%), UK (20%) EEUU (13%) and NETHERLANDS (8.8%) banana, cocoa, nutmeg, fruit, vegetables, clothing,… particular islands

2 Plan estratégico The Government of Grenada has embarked upon the preparation of its Biological Diversity Strategy and Action Plan (GBSAP) in fulfillment of its obligation under the Convention on Biological Diversity and as part of the Governments renewed commitment to sustainable management of the countrys natural resources. Land Use and Environmental Planning; Agriculture /Forests/Wildlife; Fisheries, Marine and Coastal Areas; and Tourism The approach to tourism development will focus on sustainable development and has the following basic features: l To be in harmony with the resource endowments of the country; l To provide maximum linkages with other sectors and; l To minimize any adverse effects on the physical, social environmental character of the country. The Coast

3 BOATING WEDDING DIVING ADVENTURE

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5 Trabajo a realizar Analizar el posicionamiento de Grenada Actualización del posicionamiento, si es necesario.

6 Analizar el posicionamiento de Grenada Cuál es el concepto de Grenada como producto turístico Cuál es la síntesis competitiva, su posicionamiento, es decir de que se diferencia de otras ofertas similares, el beneficio principal. Cuáles son sus valores, beneficios aportados a los clientes Cuál es su público objetivo ¿Es distintiva la ventaja propuesta en el posicionamiento? ¿Son sus productos coherentes con el posicionamiento, con sus recursos y capacidades? ¿Aporta valor para los clientes?

7 Reposicionamiento de Grenada Alternativas de concepto de Grenada como producto turístico –Alternativas de síntesis competitiva, su posicionamiento, es decir de que se diferencia de otras ofertas similares, el beneficio principal. –Alternativas de sus valores, beneficios aportados a los clientes –Alternativas de públicoa objetivo Propuesta de un posicionamiento, distintiva, de valor diferencial con respecto a la competencia –Slogan –Valores –Productos –Públicos objetivos

8 Fuentes: Grenada


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