1. The NFU champions British farming and provides professional representation and services to its farmer and grower members Multiple Benefits of Agriculture Andrew Clark Head of Policy Services National Farmers Union

2. The NFU champions British farming and provides professional representation and services to its farmer and grower members The landscape of England and Wales is a striking example of the interdependence between the satisfaction of mans material wants and the creation of beauty…the beauty of the countryside is the direct result of the cultivation of the soil and there is no antagonism between use and beauty. 1942 Scott Committee on Land Utilisation

3. The NFU champions British farming and provides professional representation and services to its farmer and grower members The multiple roles of farming in the 21 st Century Food producers Environmental stewards Climate managers Cultural guardians Producers of renewable fuels and fibres Flood managers and water gathers Changing and complex emphasis on these roles

4. The NFU champions British farming and provides professional representation and services to its farmer and grower members Region 2007 (Millions) 2050 (Millions) % Change World6,6719,191+38% High Income1,2231,245+2% Low Income5,4487,946+46% Africa9651,998+107% Asia4,0305,266+31% Latin America572769+34% North America339445+31% Europe731664-9%

5. The NFU champions British farming and provides professional representation and services to its farmer and grower members UK Agri-Environment schemes

6. The NFU champions British farming and provides professional representation and services to its farmer and grower members

7. Farmings Climate Change footprint

8. The NFU champions British farming and provides professional representation and services to its farmer and grower members Farming and Climate Change

9. The NFU champions British farming and provides professional representation and services to its farmer and grower members The challenge of value… Doubt about farmings role Benefit is often a non-excludable public good Perspective driven value judgements Income foregone and costs of management Monopsonistic market for environmental goods

10. The NFU champions British farming and provides professional representation and services to its farmer and grower members Summary Expectations are changing – priorities shifting Choice is not between roles but integrating roles New roles mean new challenges Challenge of valuation

11. The NFU champions British farming and provides professional representation and services to its farmer and grower members www.whyfarmingmatters.co.uk