1. Cotswolds Area of Outstanding Natural Beauty Designated in 1966 Boundary defined by landscape character 790 sq miles Largest AONB in the UK Third largest protected landscape in the UK 24 million visits (day & staying) a year Population of 158,000 3 regions, 15 LAs, 293 parishes

2. Whats special about the Cotswolds AONB? Natural environment Towns & villages Visitor attractions Access to countryside Viewpoints

3. Cotswolds Conservation Board Conserve and enhance the natural beauty of the AONB. Increase the understanding and enjoyment of the special qualities of the AONB. In doing so, foster economic and social wellbeing of people living in the AONB.

4. Sustainable Tourism Projects Cotswolds Green Tourism Project Sustainable Tourism in our Finest Landscapes New Visitor Interpretation Centre

5. Sustainable Tourism Activities Guided walks programme Cycle routes promotion Cotswold Way National Trail Explore the Cotswolds by Public Transport

6. Vision for the Cotswolds AONB The Cotswolds is a place where: all residents and visitors are encouraged to access, share, enjoy, experience and understand the special qualities and unique harmony of the well-managed Cotswolds landscape, distinctive historic buildings, cultural heritage and biodiversity visits are a pleasurable and beneficial experience and support the care, economy and sustainability of the area for future generations