2What is Persuasion?To persuade means to get others to believe or act in a certain way.To win overTo convince
34 Types of Common Persuasive Techniques BandwagonEmotional AppealTestimonialExpert Opinion
4What is Bandwagon?You are urged to do or believe something because everyone else does it.Example: Be where the action is. Shop at Hang-out Mall.
5What is Testimonial? Famous people endorse a product or idea. Example: I’m professional basketball player, Shaquille O’Neal, and I wear Nike shoes.
6Emotional Appeal Words or pictures that appeal to the your emotions. They appeal to positive emotions like your desire for success.They can also appeal to negative emotions like fear.Example: Save the Children. Feed the Children.