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Adventure Works: The ultimate source for outdoor equipment Adventure Works 2006 Sales Proposal Linda Martin Senior Vice President Worldwide Sales March.

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Presentation on theme: "Adventure Works: The ultimate source for outdoor equipment Adventure Works 2006 Sales Proposal Linda Martin Senior Vice President Worldwide Sales March."— Presentation transcript:

1 Adventure Works: The ultimate source for outdoor equipment Adventure Works 2006 Sales Proposal Linda Martin Senior Vice President Worldwide Sales March 24, 2005

2 Executive Summary The Concept Just-in-time retail inventory The Opportunity Reduced overhead costs Increased customer satisfaction The Potential

3 What Well Cover Today A review of our current products and profits 2005 sales research Proposed new products Costs on return and investment projections Terms and conditions Strategy and schedule Sales and marketing needs Questions and answers

4 Our Current Products Camping Duffel Bags Daypacks Family camping tents Foam sleep pads Internal frame packs Cookware Dehydrated food packs Climbing Harnesses Climbing shoes Helmets Rappel gloves Rope bags Carabineers Gaiters

5 Previous Year Profits (in millions)

6 2005 Sales Research Customers 2005 is projected to attract 920,700 new customers 27% of first-time customers have become repeat customers Transactions Average sale transaction = $ % of customers have bought at least 1 non- sale item in addition to a sale item

7 Proposed New Products Survival gear Sportswear Outerwear Off-road bicycles Fishing equipment and tackle Canoes and personal rowing shells

8 Costs of Return on Investment Projections Costs ROI

9 Terms and Conditions Terms and conditions #1 Terms and conditions #2 Terms and conditions #3 Terms and conditions #4 Terms and conditions #5

10 Strategy and Schedule Strategy Tactic #1 Tactic #2 Tactic #3 Schedule Adopt plan 3Q05 Implement 4Q05 Evaluate 3Q06 Adjust 4Q06

11 Sales and Marketing Needs Close sales faster Present complex concepts quickly and clearly Leverage database information (sales numbers, customer locations, etc.)

12 Close Sales Faster Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

13 Present Complex Concepts Quickly and Clearly Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

14 Leverage Database Information Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

15 Questions and Answers

16 Adventure Works: The ultimate source for outdoor equipment


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