1. Course Overview After completing all three modules in My Personal Brand Advantage, you will have created a personal brand that clearly communicates your uniqueness and value. Interactive exercises and hands-on activities will help you build your unique personal brand, and put it to work for self-promotion. See Learning Outcomes.See Learning Outcomes. Once youve built your irresistible personal brand and learned to employ The 8 Elements of Charismatic Influence, your leadership potential will become more apparent to others. As you gain more confidence, emotional intelligence and charismatic influence, greater opportunities will effortlessly come your way! Click on each Module below for a brief sample. Module 3: Promote Your Brand Module 1: Build Your Brand Module 2: Be Your Brand Weeks 1-6 Examine your own uniqueness, strengths, passions, values and impact on others, and craft a unique personal brand. Weeks 7-9 Employ The 8 Elements of Charismatic Influence to project confidence and a deep belief in your own value and abilities. Weeks 10-12 Become charismatic and compelling, instead of just selling. Press Esc to close

2. Compelling Sound BitesWhat Are Sound BitesSample Sound BitesWriting Sound BitesHow Sound Bites Work Your words carry energy. Charismatic leaders are very aware of the words they use to motivate and inspire. Words you use to describe what you do and how others have benefited from your work need to leave people with a positive feeling. Well-written sound bites appeal to emotions and logic. Left Brain: Linear, Logical Wants tangible results and benefits Needs to know Whats in it for me? Categorizes and organizes Associates with the past and projects to the future Right Brain: Emotional Thinks in pictures and stories Imagines possibilities Feels benefits or drawbacks Always in the present moment The right brain thinks in pictures, likes to hear stories and is always in the present moment. Effective sound bites tell stories that illustrate your value. The left brain thinks in a linear fashion and wants tangible results and benefits. Effective sound bites justify the right brains feelings with logic. How Sound Bites Work Close Module 1 Sample

3. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain PresenceM uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. Review your Charisma Pre-Challenge results to see how you perceive your current skill level related to charismatic influence.Charisma Pre-Challenge Throughout this module, you will learn about each of The 8 Elements of Charisma, and how you can enhance your qualities and skills from your Charisma Pre-Challenge. Click each of The 8 Elements at left for their related qualities and skills. Close Module 2 Sample

4. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 1: Consciously Manage Your State of Mind Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To consciously manage your state of mind: Be aware or your innermost feelings. Quickly turn around negative thinking. Focus on positive experiences. Trust your own intuitive wisdom. Close Module 2 Sample

5. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 2: Have Self-Awareness Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To increase your self-awareness: Recognize how your feelings affect your performance. Make others feel comfortable around you. Be aware of your impact on others. Match your non-verbal messages with your verbal messages. Close Module 2 Sample

6. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 3: Artfully Communicate Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To artfully communicate: Quickly build meaningful rapport with others. Engage others with thought-provoking questions. Tell compelling stories that illustrate your value. Intentionally listen to others without having pre-set expectations. Close Module 2 Sample

7. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 4: Radiate Likeability & Empathy Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To radiate likeability and empathy: Be a friendly person. Appreciate others for who they are. Be curious about other peoples life experiences. Take an active interest in the concerns of others. Close Module 2 Sample

8. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 5: Inspire Confidence Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To inspire confidence: Use your beliefs to support what you want to accomplish. Understand your own capabilities. Manage your thinking in times of self-doubt. Reassure yourself when you feel insecure. Close Module 2 Sample

9. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 6: Serve as a Leader Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To serve as a leader: Naturally attract others to you. Look for possibilities where others see none. Inspire others to support your cause. Manage your own emotional responses. Close Module 2 Sample

10. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 7: Maintain Presence Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To maintain presence: Bring your whole self to the interactions with others. Restrain your wandering mind while interacting with others. Focus on whats happening in the moment. Make others feel seen. Close Module 2 Sample

11. C onsciously Manage Your State of Mind ave Self-Awareness H rtfully Communicate A adiate Likeability and Empathy R nspire Confidence I erve as a Leader S aintain Presence M uthentically Project Your True Self A Back to Instructions Back to Instructions Qualities and Skills to Develop The 8 Elements of Charismatic Influence Element 8: Authentically Project Your True Self Charismatic people employ 8 key elements to influence others and increase opportunities. You can learn to use the same framework of qualities and skills to develop your own charismatic influence on the world around you. To authentically project yourself: Expose your true feelings. Understand what energizes you. Know what depletes your energy. Act in alignment with your own values. Close Module 2 Sample

12. Your Elevator Pitch Keep it conversational, and try it on with trusted colleagues... Ask yourself… Did I breathe? Did I articulate my value? Was I feeling confident? Did it feel and sound natural to me? Did I feel energized? Hi, Im Sarah Tolson, a Womens Wealth Advisor because Girls just gotta have funds! Its never too early or too late to start a personalized wealth-building program. Im passionate about encouraging women to dream big, while I help them take small steps to activate their big dreams. The way you broadcast your personal brand when meeting others influences how confident they feel about you and what you have to offer. People size each other up in 7 seconds so you should always be ready to articulate your purpose and value in a compelling and charismatic way. Ask them… What was your first impression? What is your understanding of what I do? What was most memorable? Was anything unclear? Did you want to hear more? Close Module 3 Sample

13. While completing this course, you will… Build Your Brand Be Your Brand Promote Your Brand Build a charismatic personal brand.x Improve your personal impact and charismatic influence.xxx Articulate your passion and value in a compelling and persuasive way. xxx Write a message that differentiates you from others who do what you do. xx Create emotionally-connecting sound bites that convey your uniqueness and value. x Identify and articulate your core competencies.xx Write a Personal Branding Statement.x Express your personal values related to your profession.x Communicate your best attributes and skills.xx Demonstrate The Eight Elements of Charisma.xx Apply sales techniques for self-promotion.xx Promote your personal brand more effectively, both in person and online. x Increase congruence between your behavior and your message.xx Develop an engaging personal profile for corporate websites and professional networks. xx Learning Outcomes Close Learning Outcomes

14. Charisma Pre-Challenge (page 1 of 3) The Charisma Pre-Challenge will help you assess your personal strengths and identify areas for developing your charismatic influence. Indicate how closely each statement below represents the "true you" on an average day. Try not to over-think your answers. Just be candid and completely honest with yourself. Print-based sample. The live Charisma Pre-Challenge is hosted in an online format. Never True Always True 1. I am aware of my innermost thoughts. 2. I can quickly turn around my negative thinking. 3. I focus on the positive experiences that have helped me grow. 4. I trust my intuitive wisdom. 5. I recognize how my feelings affect my performance. 6. I make others feel comfortable around me. 7. I am aware of my impact on others. 8. My verbal messages match my non-verbal messages. << PrevNext >> Close Pre-Challenge

15. Charisma Pre-Challenge (page 2 of 3) Never True Always True 9. I quickly build meaningful rapport with others. 10. I engage others with thought-provoking questions. 11. I tell compelling stories that illustrate my value. 12. I intentionally listen to others without having pre-set expectations. 13. Others consider me to be a friendly person. 14. I appreciate others for who they are. 15. I am curious about other peoples life experiences. 16. I take an active interest in the concerns of others. 17. My beliefs support me in what I want to accomplish. 18. I am sure of my own capabilities. 19. When I experience self-doubt, I manage my own thinking. 20. When I feel insecure, I am able to reassure myself. << PrevNext >> Close Pre-Challenge

16. Charisma Pre-Challenge (page 3 of 3) Never True Always True 21. People are naturally attracted to me. 22. I can see possibilities where others do not. 23. I am able to inspire others to support my cause. 24. I manage my own emotional responses. 25. I bring my whole self to interactions with others. 26. I restrain my wandering mind during interactions. 27. I focus on whats happening in the moment. 28. I am able to make others feel seen. 29. I expose my true feelings. 30. I know what energizes me. 31. I know what depletes my energy. 32. I act in alignment with my values. << PrevNext >> Close Pre-Challenge