Visual Culture Visual symbols are rhetorical Visual possess the characteristics of presence due to their immediacy in creating consciousness
Visual Culture VC: A culture distinguished by the ubiquity of visual forms of communication that appear in multiple media outlets at the same time Visual Rhetoric: A signifying practice through which we make meaning and make sense of the world we live Word + Images = Construct reality
Functions of images Control & Manipulation Attention-getter Make a statement Style Imitation
Creation of Meaning Where do meanings reside? Author + Material + Audience + Social Context + Mainstream influence Meaning (through interpretation)
Types of Visual Rhetoric 1.Bodies 2.Photographs 3.Monuments/Buildings 4.Image Events
What represents your body? Draw a human figure that represents you. What kinds of message(s) do you think your body represents?
What represents others bodies? Draw another human figure. This time, draw someone that you admire. Again, list some attributions you find from that persons body.
Bodies Bodies as part of the symbolic act (representation) Beyond biological entity Gender, sex, race, class, sexual orientation, religion, ethnicity, ability, age, etc. How do we use our bodies to make a statement?
Photographs Exact representations of reality, not! A framed reality: what you see, what you dont see Meanings the image maker wants to transmit Creating a sense of shared experience – identification with the viewer What to think vs. What to think about
Image Events Staged acts Designed for media dissemination Flares – attention-getters Deconstruct or articulate identities, ideologies, consciousness, communities, public, cultures Dont require viewers to seek