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How the laptop became the new electric guitar. Home music production for fun and profit… …or…

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Presentation on theme: "How the laptop became the new electric guitar. Home music production for fun and profit… …or…"— Presentation transcript:

1 How the laptop became the new electric guitar. Home music production for fun and profit… …or…

2 About Not a lot of musical background. Mother was a middle school music teacher. Played banjo (poorly and briefly). In a couple of pick up punk bands in college Discovered electronic music production by accident in Joined mp3.com in Over 100,000 listens. Number 1 Ambient song, number 6 Electronic, number 46 overall. Signed with Raw42 in songs published. 2 compilations Global Chilled Volume 1: A Selection of Downtempo Grooves Machinations v4.2: A Selection of IDM & Ambient Techno Tracks Other. 2 self-published releases This Is How Flat The World Is The Truth In Everything Rejected. Radio play all over the world US, Canada, Costa Rica, UK, The Netherlands, Germany, Japan, etc.

3 Laptop Music What Is It? Music produced and performed on the laptop. References in Popular Culture Rebelart: Royal Melbourne Institute of Technology Journal: Hip Chips (laptop music festival in NYC): Wired Magazine (Issue 10.05): The Economist (The World In 2002):

4 How To Get Started Step #1: The Production Software Wide variety. Cubase, Propellerhead Reason, Abletron Live, Fruity Loops, Acid. Demo (Acid + SoundForge). Step #2: CD Manufacturing Wide variety of options. CD-Rs. Discmakers. Photos.com. Quark. Adobe Photoshop. Step #3: Distribution CDBaby. The Orchard. Digital distribution. Online CD stores. Physical stores. Demo (CDBaby). Step #4: Promotion Your web site. Your press kit (vistaprint.com). Radio shows. Music websites (electronicscene.com). Review sites. Promotional gear (cafepress.com). Demo (www.dreamdaze.org).

5 Next Steps Step #5: Live Performance Typically solitary male performer. Face illumitated by screen. Lost in thought. Occasionally surprised expression. Small finger movements producing sound. So…do something different. Demo (Traktor DJ Studio 2 + Arkaos VJ 3.0). Step #6: Publication (or…where the money is) Typical fee to a non-commercial artist is $ $25,000 for commercials. Fees range up to $150,000 for established artist. Typical fee to a non-commercial artist is $5000 for television and film, but can reach $75,000 for non-indie film. Taxi. Raw42. Demo (Raw42).

6 The Last Step Step #7: Record contract? Per CD you earn less, but youre established, so you make more from advertising, T-shirt sales, concerts, and everything else. But…maximize your advance and dont spend it in the studio! Hell, you dont need to spend it in the studio; youve got a laptop and thats all you need!

7 Conclusion Fun hobby. Not a lot of gear required. Can do it in your spare time. Wherever you are. Can get some recognition and earn a few $$$...maybe. QUESTIONS?

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