1 Initiation of Free Prostate Cancer Screening Offered by the Bloomfield Health Department Karlene Morrison, Lillian Oduwole,Lioubov Smirnova andVanessa S. Vazquez
2 In the Beginning…In 2005, the Bloomfield Health Department conducted a health assessment and concluded that only 36% of the male population recommended for screening received prostate examinations.
3 Strategic Action PlanAs a result of the health assessment, the township of Bloomfield Department of Health and Human Services created a Strategic Action Plan for 2010.
4 GoalsOne of the goals of the Strategic Action Plan was to increase self-report of prostate examination from 36% to 40% by 201020052010
5 Here’s where we come into the picture… Our Capstone project entailed working in conjunction with the Bloomfield Health Department to promote prostate cancer screening among at-risk men in Bloomfield.
6 The start of a long journey… An extensive amount of preparation:A literature search and reviewWeekly meetings with:Phyllis More, PhD, RN, BCDonna Williams, BSN, RN, BC, a Public Health Nurse Supervisor with the Bloomfield Health DepartmentMichael Hodges, MSHS, CHES, Health Educator also with the Bloomfield Health Department.
7 Our Target Population Uninsured males over 50, regardless of race Uninsured males over 40 if African-American or with a family history of prostate cancer
8 Advertising Campaign Flyers were targeted to men and women Over 1000 flyers were distributed throughout BloomfieldThe flyers were printed in both English and SpanishColored paper was used to gain people’s attention
10 And the Advertising Campaign Continues… An article was written about prostate cancer and placed in the Bloomfield Buzz and the Bloomfield Life.The Bloomfield Health Department’s web site also showcased the article with links to more information about prostate cancer
11 Offering IncentivesIncentives were offered to men for coming in for the screening and to women for referring a man to the screeningThe Prostate Net, The Prostate Cancer Foundation, D’ Clase Hair Salon & Spa and BS Amina Hair Braiding all offered donations.
12 Out and About in the Community Recruitment tables were set up in front of the Bloomfield Post Office and at the Department of Labor Unemployment OfficeFrom these two locations, six men signed up for the screening
15 A Public Service Announcement (PSA) brought to you by us To get the message out, we created a Public Service Announcement with the help of Dr. Jean Nutter, Associate Professor of English at Bloomfield College.Dr. Nutter has several years of experience in radio and television; she has worked at WNBC, NBC Radio and on several documentaries
16 Radio PSAThe PSAs were 30 and 60 seconds in length and were sent out to seven local radio stations such as, WBAI 99.5 FM and WBGO 88.3 FM.
17 Television PSAA PSA designed for television aired on Channel 35, a local cable channel in Bloomfield approximately two weeks before the screeningThis PSA consisted of words scrolling along the screen and detailed risk factors for prostate cancer and the date and time of the screening.
18 Television PSA with Councilman Bernard Hamilton Councilman Hamilton has served on the township council for twelve years and is currently the liaison to the Bloomfield Health Department. He was a prime candidate for the PSA because he is an African-American public figure. The PSA included information about prostate cancer and the upcoming screening. It aired on Channel 35, a local cable channel, one week prior to the screening and will continue to air to raise awareness about prostate cancer.
24 Outcomes of Nursing Program Practice and care with respect for human diversityUse critical thinking to arrive at reasoned judgments about health careImplement the role of the professional nurse including health promotion, restoration, and rehabilitation in a variety of settings based on theory, empirical knowledge, and researchCollaborate with various members of the multidisciplinary health care team to design, deliver, and evaluate the quality and cost effectiveness of health care across settingsDemonstrate personal and professional development as evidenced by the adoption of values based behaviors