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Strategy MapStrategic Objectives Performance Measures Initiatives Financial Increase Net Income Increase Stock Sales Increase Sales Increase shareholder.

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Presentation on theme: "Strategy MapStrategic Objectives Performance Measures Initiatives Financial Increase Net Income Increase Stock Sales Increase Sales Increase shareholder."— Presentation transcript:

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5 Strategy MapStrategic Objectives Performance Measures Initiatives Financial Increase Net Income Increase Stock Sales Increase Sales Increase shareholder value Net Sales Stock Issue/Purchase (%) Increase Sales through Marketing and Production Increase Stock Sales Competition Increase Market Share Dominate markets Increase Market Share Focus on New Product and Upgrades Market Share ($ and %) Change in Sales/New Product Advertise New Product and Upgrades to Vehicles Internal Process Increase R&D Increase Advertising Improve Car Ratings Increase Advertising of Products Car Ratings (#) Promotion and Advertising ($) Increase Upgrades Increase Advertising Learning and Growth New Product Focus R&D on New Product R&D Expenditures ($) Increase Spending on R&D

6 Strategy MapStrategic Objectives Performance Measures Quantitative Financial Increase Net Income Increase Stock Sales Increase Sales Increase shareholder value Net Sales Stock Issue/Purchase (%) Increase by 8% Increase by 6% Competition Increase Market Share Dominate markets Increase Market Share Focus on New Product and Upgrades Market Share ($ and %) Change in Sales/New Product Increase by 10% Increase by 8% Internal Process Increase R&D Increase Advertising Improve Car Ratings Increase Advertising of Products Car Ratings (#) Promotion and Advertising ($) All ratings above 4 $140 Million on Advertising Learning and Growth New Product Focus R&D on New Product R&D Expenditures ($) $10 Million in R&D (20 Surveys)

7 Vehicle Per Unit Revenue Per Unit COGS Per Unit Margin Margin Pct. Adv Promo Per Unit Contrib. Contrib. Pct. Bachelor $28380$22716$566420%$703$496117% Beaut $33083$28135$494815%$465$448414% Boffo NA Buzzy $31374$20553$1082134%$1414$940730% Total $30252$24497$575519%$679$507617% Product Contribution – Period 10 Firm B Product Contribution

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