1. Strategic Management StratSim Company “B”
By Olivia Ortega, Jennifer Kakacek, Nikole Ellison and Jordan Truchan

2. The “Buzzy” Sports car Hold 100% of the market still
Marketed to high income, and singles
MSRP $35,652
The “Buzzy”

3. The “Beaut” Luxury Car We currently hold ?% of the market
Marketed toward high income and enterprisers
MSRP $33083
The “Beaut”

4. The “Bachelor” AEV We currently hold 100% of the market
Marketed towards eco-conscious consumers and value seekers
MSRP $28380
The “Bachelor”

5. Scorecard Strategy Map Strategic Objectives Performance Measures
Initiatives
Financial
Increase Net Income
Increase Stock Sales
Increase Sales
Increase shareholder value
Net Sales
Stock Issue/Purchase (%)
Increase Sales through Marketing and Production
Competition
Increase Market Share
Dominate markets
Focus on New Product and Upgrades
Market Share ($ and %)
Change in Sales/New Product
Advertise New Product and Upgrades to Vehicles
Internal Process
Increase R&D
Increase Advertising
Improve Car Ratings
Increase Advertising of Products
Car Ratings (#)
Promotion and Advertising ($)
Increase Upgrades
Learning and Growth
New Product Focus
R&D on New Product
R&D Expenditures ($)
Increase Spending on R&D
Scorecard

6. Scorecard Strategy Map Strategic Objectives Performance Measures
Quantitative
Financial
Increase Net Income
Increase Stock Sales
Increase Sales
Increase shareholder value
Net Sales
Stock Issue/Purchase (%)
Increase by 8%
Increase by 6%
Competition
Increase Market Share
Dominate markets
Focus on New Product and Upgrades
Market Share ($ and %)
Change in Sales/New Product
Increase by 10%
Internal Process
Increase R&D
Increase Advertising
Improve Car Ratings
Increase Advertising of Products
Car Ratings (#)
Promotion and Advertising ($)
All ratings above 4
$140 Million on Advertising
Learning and Growth
New Product Focus
R&D on New Product
R&D Expenditures ($)
$10 Million in R&D (20 Surveys)
Scorecard

7. Product Contribution – Period 10
Product Contribution – Period 10
Firm B Product Contribution
  Vehicle
Per Unit Revenue
Per Unit COGS  
Per Unit Margin 
Margin Pct.  
Adv   Promo
Per Unit Contrib.
Contrib. Pct.  
Bachelor
$28380
$22716
$5664
20%
$703
$4961
17%
Beaut
$33083
$28135
$4948
15%
$465
$4484
14%
Boffo NA
Buzzy
$31374
$20553
$10821
34%
$1414
$9407
30%
Total
$30252
$24497
$5755
19%
$679
$5076
Margins

8. Net Income

9. Stock Price

10. Market Share

11. END !!!!!!!!!!!!!
Cocktails anyone?