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H I – t e c h m a r k e t r e s e a r c h

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Presentation on theme: "H I – t e c h m a r k e t r e s e a r c h"— Presentation transcript:

1 H I – t e c h m a r k e t r e s e a r c h

2 About us SOCIS was founded in April 1997
Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI

3 Main activities: Market research Media research Sociological research
Fieldwork is controlled by “Socis Basis Fieldwork” Management System Research is carried out under the ESOMAR Code

4 Company structure Client-service Dept. Technical Department
Communication with clients Technical Department Data entering Technical support of projects Qualitative Dept. Management of qualitative studies Moderators Quantitative Dept. Management and control of fieldwork Retail-Audit Dept. Store-checking Mystery-shopping CATI Center Telephone interviewing

5 Our team Roman Ogloblin Managing Director
Julia Panchenko Head of Qualitative Department Daria Parfenova Head of Client-Service Department Katya Mochalova Project Manager Natalia Panchenko CATI Manager Maria Kamkina Project Manager Lyuba Kulikova CATI Manager Asia Aitova CATI Manager Alexei Myasoedoff IT Manager Alexei Vinokuroff DP Manager

6 “Socis Russian Omnibus”
We offer: 1. Customer research “Socis Russian Omnibus” “Barometer” target group analysis awareness/usage segmentation competitive position

7 We offer: 2. Brand research Packaging tests Price testing
Product testing Retail trade network research SOCIS Ad-TEST SOCIS Price TEST Hall-TEST Retail audit

8 3. Advertising and media research
We offer: 3. Advertising and media research Concept tests (by introducing a new brand name) SOCIS Ad-Test Ad effectiveness research (brand awareness and loyal consumers dynamics, competitive position) SOCIS Target Scan

9 Unique large-scale project “MediaMix Russia”
We offer: 4. Media research Unique large-scale project “MediaMix Russia” representation of local markets up-to-date software DataFriend 5.5. an opportunity to plan campaigns using TV, press and radio at the same time making media plans using target group preferences

10 We offer: Mystery shopping 5. Personnel research Service companies
Retail trade networks Restaurants Banks Quality of services

11 Facilities: Focus-room large one-way mirror comfortable client’s room
professional audio equipment DVD recording simultaneous translation

12 Facilities: CATI-Center (60 workstations)
Tracking and monitoring research Media research Omnibus research Measuring ad campaign effectiveness

13 Among our clients (fieldwork):
MR industry IPSOS GFK COMCON - Research International A/R/M/I - Millward Brown ACNielsen IMCA Synovate GIM GMI IPK International (Germany) IRI - Infores (UK) TNS Infratest (Germany) Performance Research (USA) IRB Europe (Belgium) ICMA (Belgium) Evalueserve Produkt + Markt (Germany) Avantium (Spain) Plus Four (UK) Advertising MediaCom SPN Ogilvy PR Head Made Artvis Manufacturers / retailers Pentland Group plc Home centers

Prospect Oktyabrya, 47 Yaroslavl, Russia Tel. +7 / Fax +7 /

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