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H I – t e c h m a r k e t r e s e a r c h. About us SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research.

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Presentation on theme: "H I – t e c h m a r k e t r e s e a r c h. About us SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research."— Presentation transcript:

1 H I – t e c h m a r k e t r e s e a r c h

2 About us SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI

3 Research is carried out under the ESOMAR Code Main activities: Media research Media research Sociological research Sociological research Fieldwork is controlled by Socis Basis Fieldwork Management System Socis Basis Fieldwork Management System Market research Market research

4 Company structure Client-service Dept. Communication with clients Quantitative Dept. Management and control of fieldwork of fieldwork Technical Department Data entering Technical support of projects Retail-Audit Dept. Store-checkingMystery-shopping CATI Center Telephoneinterviewing Qualitative Dept. Management of qualitative studies Moderators

5 Our team Roman Ogloblin Managing Director info@socismr.com Daria Parfenova Head of Client-Service Department client-service@socismr.com Julia Panchenko Head of Qualitative Department julia@socismr.com Katya Mochalova Project Manager Maria Kamkina Project Manager Natalia Panchenko CATI Manager Alexei Myasoedoff IT Manager Alexei Vinokuroff DP Manager Lyuba Kulikova CATI Manager Asia Aitova CATI Manager

6 We offer : 1. Customer research 1. Customer research Socis Russian Omnibus Barometer target group analysis awareness/usage segmentation competitive position

7 We offer : 2. Brand research Packaging tests SOCIS Ad-TEST Product testing SOCIS Price TEST Price testing Hall-TEST Retail trade network research Retail audit

8 We offer : 3. Advertising and media research Concept tests (by introducing a new brand name) Ad effectiveness research (brand awareness and loyal consumers dynamics, competitive position) SOCIS Ad-Test SOCIS Target Scan

9 We offer : 4. Media research Unique large-scale project MediaMix Russia representation of local markets up-to-date software DataFriend 5.5. up-to-date software DataFriend 5.5. an opportunity to plan campaigns using TV, press an opportunity to plan campaigns using TV, press and radio at the same time and radio at the same time making media plans using target group preferences making media plans using target group preferences

10 We offer : 5. Personnel research Mystery shopping Service companies Retail trade networks Restaurants Banks Quality of services

11 Facilities : Focus-room large one-way mirror comfortable clients room professional audio equipment DVD recording simultaneous translation

12 Facilities : CATI-Center (60 workstations) T Tracking and monitoring research M Media research O Omnibus research M Measuring ad campaign effectiveness

13 Among our clients (fieldwork): MR industry IPSOSIPSOS GFKGFK COMCON - Research InternationalCOMCON - Research International A/R/M/I - Millward BrownA/R/M/I - Millward Brown ACNielsenACNielsen IMCAIMCA SynovateSynovate GIMGIM GMIGMI IPK International (Germany)IPK International (Germany) IRI - Infores (UK)IRI - Infores (UK) TNS Infratest (Germany)TNS Infratest (Germany) Performance Research (USA)Performance Research (USA) IRB Europe (Belgium)IRB Europe (Belgium) ICMA (Belgium)ICMA (Belgium) EvalueserveEvalueserve Produkt + Markt (Germany)Produkt + Markt (Germany) Avantium (Spain)Avantium (Spain) Plus Four (UK)Plus Four (UK)Advertising MediaComMediaCom SPN Ogilvy PRSPN Ogilvy PR Head MadeHead Made ArtvisArtvis Manufacturers / retailers Pentland Group plcPentland Group plc Home centersHome centers

14 THANK YOU FOR YOUR ATTENTION! Prospect Oktyabrya, 47 150040 Yaroslavl, Russia Tel. +7 / 4852 73 03 66 Fax +7 / 4852 73 03 66 info@socismr.com www.socismr.com


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