Survey Methodology – 2010 Election 50 polling locations in the city of Los Angeles Racially Stratified Homogenous Precinct Methodology –10 of each racial/ethnic category White polling locations Black or African American polling locations Latino polling locations Asian polling locations Mixed polling locations –Valley and Non-Valley 3 - 2 Skip Method
2010 Election Results Registered voters in the city of Los Angeles make up 9.5% of the registered voters in the state of California.
2010 Election Results Experience63% Position on the issues49% Strong leadership34% Can bring change33% Honesty and Integrity28% Can relate to people like me15% Other11% Gender3% Charisma/Personality3% Religion2% Racial background1% Spouse0% Which top three qualities do you like most about the gubernatorial candidate for whom you voted? (Multiple responses allowed) Economy45% Education18% Financial crisis14% Other12% Moral values9% Environment8% Illegal immigration7% Healthcare7% Taxes5% Housing issues3% Gas/Energy prices3% National security/terrorism2% War in Iraq/Afghanistan1% Foreign policy1% Which one issue was most important to you in deciding how you voted for governor today? (Multiple responses allowed)
LA Votes 2010 Event Downtown Selected attendees included: Lee Baca, Los Angeles County Sheriff Jerome Horton, CA Board of Equalization Member Diane Watson, U.S. House of Representative Dennis Zine, Los Angeles City Council Member Ed Reyes, Los Angeles City Council Member Tom Le Bonge, Los Angeles City Council Member Steve Zimmer, LAUSD Board Member Tamar Galatzan, LAUSD Board Member Nancy Pearlman, LACCD Board Member Mona Field, LACCD Board Member Dean Logan, Los Angeles County Registrar-Recorder
Election Night Reception @ Yxta Cocina Mexicana
LA Votes 2010 Media Selected media coverage includes: Los Angeles Daily News KPCC 89.3 – Pat Morrison Show KCRW 89.9 – Which Way LA? KPFK 90.7 – The Frontlines Radio Pasadena Star News LA Weekly La Opinion ColorLines Magazine KTTV Channel 11 LA36 City Access Television
Nathan Aderhold, Nicole Agnew, Ashley Aguilar, Bree Aguinaldo, Vaheh Ambarsoomzadeh, Thomas Anderson, Illeana Arinaga, Jocelyn Artega, Conrad Beilharz, Russ Belli-Estreito, Stephanie Bodeman, Allison Branconier, Jennifer Bullock, Marissa Bullock, Colleen Burns, Kevin Cacabelos, Spencer Calles, Alfredo Camacho, Maynor Camey, Alexander Carl, Fred Carr, Christina Chavez, Collin Chersi, Yaroslav Chopaeu, James Clevenger, Michael Clifford, Arthur Coley, Austin Collell, Melissa Copping, Pricilla Cotton, Erik Dahberg, Andrew Desser, Mark Diao, Matthew Diemer, Hannah Dunn, Veronica Escobedo, Stephanie Eshom, Narine Esmaelli, Zuriel Espinosa, Giovanni Falcon, Michael Ferral, Kelsey Flott, Brian Ford, Elizabeth Fournier, Kerrie Franey, Clayton Frey, C. Maxwell Garrison, Claire Goldberg, Matthew Greene, Steven Guerra, David Gutierrez, Ekua Hackman, Amber Hansen, Ryan Hawthorne, Jack Heiting, Christina Holzmann, Vanessa Hooker, Ellen Hou, Leah Hubbard, Robert Huizar, Caroline Ivari, Carly Johnson, Kathryn Kawauchi, Rhilee Kirkpatrick, Sheila Koohpai, Hal Koss, Natasha Kumarage, Christopher Lagac, Matt Lee, Scottie Leonard, Tracey Lincoln, Casey Linsey, Brent Lloyd, Brent Lopranetzky, John Lou, Lani Luo, Arianne Malekzadeh, Sahar Mansoor, DeAsia Marks, Jessica Marquez, Lisa Marroquin, McKenzee McCammack, Katie McGrath, Melanie Mihaljevich, Deanna Milkie, Nathan Mitch, Joseph Morris, Fatima Murrieta, Fatima Murrieta, Shaun Navarro, Julia Newman, Andrew Nguyen, Lucy Olson, Elyse Osslund, Sarah Palacios, Christina Palmer, Andrew Paster, Connor Pastoor, Jean Paul, Alexis Pierce, Nestor Pimienta, Spencer Pipkin, Phil Potter, Amanda Pourebrahim, Noah Preston, Lauren Pryde, Ana Rivera, Nick Roessler, Frank Romo, Erica Rowett, Stacy Sakane, Tyler Sanchez, Eric Schuchman, Amanda Schwartz, Jason Scott, Nicole Sheth, Sa'ado Shire, Elinor Shram, Shannon Slowey, Nick Soresi, Luke Tarsitano, Ashley Thompson, Andrew Tsoules, Sarvenaz Vahabzadeh, Sohrab Vakili, Dominic Valdez, Kelly Velasquez, James Venegas, Christina Vierra, Bianca Villasenor, Justin Vitug, Kenneth Vlahos, Tess Wafelbakker, Nicholas Watkins, Emma Weeks, Mickey Weinstein, Darryl Yip, & Jan-Carlo Zafranco A great big THANK YOU to all who participated!!!!