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Comparing Commercial and Noncommercial Radio Kara Anderson.

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Presentation on theme: "Comparing Commercial and Noncommercial Radio Kara Anderson."— Presentation transcript:

1 Comparing Commercial and Noncommercial Radio Kara Anderson

2 Description Who I listened to: KCPW (105.1 FM)- noncommercial NPR radio serving Northern Utah with local, national and international news. KSL (1160 AM)- commercial newsradio station based in Salt Lake City.

3 Description Process KCPW- Monday, March 10 th, 2008 from 5 PM to 6 PM KSL- Tuesday, March 11 th, 2008 from 5 PM to 6 PM

4 Analysis Topics reported: KCPW 19 topics 4 topics repeated KSL 24 topics 10 topics repeated

5 Analysis News topics covered: KCPW- mainly national/international news (13/19 stories) Governor Spitzer prostitution scandal Myers and Bolton contempt of congress Mississippi Primary United Auto Workers possible strike Stock Market War in Gauza Strip Sumara rescue council in Iraq Soldiers killed in Iraq India workers sue oil rig in Texas Casinos in Mississippi Dubai expanding New suspect in North Carolina shooting Idaho State House Representatives documentary

6 Analysis News topics covered: KSL- mainly Utah stories (15 of 24 stories) Gas Prices Hate Groups Violence in Jail Wanda Barzee (Elizabeth Smart kidnapper) Traffic and Weather Ogden Economy Sports Immigrant harboring minors Purgery Case Infomercial Scandal Man killing puppies Riverdale road expansion Draper high school Utah business

7 Analysis Same topics covered: Governor Spitzer prostitution scandal Mississippi Primary Stocks Weather Gas Prices

8 Analysis Length of stories KCPW- 7 long stories (4+ minutes on same subject vs. 30 or 45 seconds) KSL- 1 long story Long stories used clips, guests, interviews

9 Analysis Reporting vs. Opinion KCPW- mostly factual reporting Opinion with Obama and Amish in Pennsylvania Opinion with Fredrick Wiseman and his documentary KSL- mostly factual reporting Opinion with book review Some opinion/ chatter between traffic, weather and sports reporters. Problem with opinion: could offend and bore some listeners, causing them to change stations

10 Analysis Use of field reporters: KCPW No Utah stories done by KCPW used field reporters. National/International (NPR News) specified 4 field reporters. Governor Spitzer (New York) Sumara Rescue Council (Iraq) Mississippi casinos Dubai expansion KSL Specified 3 field reporters Governor Spitzer (New York) Space Center (Dallas) Mississippi Primary (Jackson) Both used bigger stations (NPR and ABC) for field reporting.

11 Analysis Amount of Advertising/Funding KCPW 22 sources of funding mentioned 1 source repeated (Putnam Foundation) KSL 21 advertisers 3 advertisements repeated (Clean Water, Hoopes Vision, and Seagull Books)

12 Analysis Time used for advertising/funding KCPW Total time used to mention funding sources was approximately 3 minutes and 40 seconds Longest time for one funding source was 20 seconds 8 or 22 funding sources just mentioned the name of the company KSL Total time used for advertising was approximately 18 minutes and 52 seconds Commercials were usually about 1 minute in length

13 Analysis Types of advertising/funding KCPW 6 sources of funding were foundations/associations that provided money through grants Other business organizations generally did not mention the product they were trying to sell KSL All companies were trying to sell a product Exception: Teacher Feature Program

14 Interpretation What does it mean? Balance between reporting and opinion? Biases? Effect from advertising/funding? Difference between commercial and noncommercial radio?

15 Evaluation Which station does a better job serving their local audience? KSL Focuses on Utah stories Stories are told quickly and the important ones are repeated. Especially important since it was drive time. Updates on traffic and weather every 10 minutes (drive time)

16 Evaluation 1930s argument: noncommercial radio stations serve narrow, special interests while commercial stations serve capitalism and the public interest.

17 Evaluation Which station did you learn the most? Which station was the most entertaining?

18 Engagement Suggestions on how to make the programming at each station better: KCPW Shorter stories to maintain attention from audience KSL Shorter advertising time (average commercial 30 seconds instead of 60 seconds)

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