Presentation on theme: "Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt."— Presentation transcript:
Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt Lewis
The market is potentially large enough for rapid growth in a focused product line The product creates unique value in the customers view The company can distribute products widely at low cost
The business requires physical presence and the company can repeat its business model in new geographic markets. There is a need for better distribution The company can adapt its experience in product development, manufacturing, and marketing approaches fairly easily.
Growth through scaling and duplicating has clear limits. A new technology is flourishing that could become a substitute for the companys products or a new business opportunity. The company is sufficiently mature to monitor new business activites, share knowledge internally, and learn effectively about new markets and competitive scenarios
1. What are the three strategies of growth? 2. When would a company want to choose granulation? Duplication? Scaling? 3. What are the basic requirements to undergo for scaling? Duplication? Granulation? 4. Give an example of a company choosing (scaling/duplication/granulation) as their growth strategy and explain/support why you think that is the strategy they are implementing