Presentation on theme: ""How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician."— Presentation transcript:
"How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician
The media needs you The media have less time to source and write stories Advertising has been cut.. Therefore there are fewer staff and smaller papers There is intense competition from free online newspapers, blogs etc. So you can fill the gap
How? Here are a few examples of what I do … in a few minutes Im only giving you a flavour The main thing to remember is that all these ideas can apply to YOUR business.
Media Releases 5 W & 1H Who, what, why, where, when & how. Good short descriptive headline Intro para of 5W and 1H Expansion para Quotes Ends Notes to editors Pictures
Send your media release to Newspapers Magazines – general interest and trade/specific Radio TV Freelance journalists Websites