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JONATHAN BRAWN Principal, Brawn Consulting Director, Digital Signage Experts Group Director, Imaging Science Foundation Commercial.

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Presentation on theme: "JONATHAN BRAWN Principal, Brawn Consulting Director, Digital Signage Experts Group Director, Imaging Science Foundation Commercial."— Presentation transcript:


2 JONATHAN BRAWN Principal, Brawn Consulting Director, Digital Signage Experts Group Director, Imaging Science Foundation Commercial


4 PROJECTED GROWTH! Pacific Media reports that the sale of projectors is increasing at 13% year over year, and forecasts that this will continue in the near term. The Digital Signage Federation reports that 25%-30% of digital signage utilizes projection of one type or another. Advances in technologies such as liquid crystal on silicon have stoked interest in projection.

5 A LONG TIME AGO…… Projection of an image using a light source actually goes all the way back to the 1700s, but in modern times it began with the projection of film, and in 2011 it has come full circle.

6 PROJECTION SELECTION: READY-SET-STOP Before we begin to delve into the technical analysis of projectors for a given application, we must start with a needs analysis, interacting with the customer to establish the parameters under which the selection will reside. We must explore the following: Objective/purpose of the system and how the projector selected will meet those needs. Environment/space/orientation of the room including size, shape, obstacles, and any impediments that might affect the system. Ambient light is a necessary evil but in all cases it decreases the quality of the image on the screen. We need to examine where it comes from, quantify it, and see how we can control it. Audience size and position. Content to be displayed is important in terms of type, legibility, and quality required. Service of the projector relates to accessibility, frequency/quantity, and availability of spare parts tied into MTBF estimates. TCO relates to an analysis of the cost of the projector, serviceability, and how long the projector is expected to last before replacement.

7 CATEGORIES: PICO PROJECTORS A Pico or pocket projector is an emerging technology in the world of a handheld devices. Handheld projectors involve miniaturized hardware and software that can project digital images onto any nearby viewing surface, such as a wall. These units will often weigh less than a pound, and typically offer a built in battery. Some even provide a built in media player. Generally less than 50 lumens of light output.

8 CATEGORIES: MICRO/MINI PORTABLES This projector category is slightly larger than a Pico Projector and in terms of order of magnitude a lot brighter. Micro Portables weigh from a pound to just over 2 pounds and will fit in the palm of your hand. They feature light output from 50 Lumens up to 200 Lumens. They feature light output from 50 Lumens up to 200 Lumens. They can project up to a 100 diagonal image in a dark room. Do not forget that this was in the range of the light output of the original CRT projectors!

9 CATEGORIES: ULTRA PORTABLE PROJECTORS This category of projectors is all about portability for multiple uses in office, schools and road warriors at under 4 pounds in weight and some as light as 2.4 pounds! They feature 2k or greater light output and most include HDMI, VGA, s-video, composite video and USB. Many include models that are available in XGA and WXGA resolution for both 4:3 and 16:10 aspect ratios. Examples: Optoma EW330 at 2.4 Lbs (2200L) Epson PowerLite 1730W at 3.74 Lbs (3000L) Hitachi CPX5 at 3.8 Lbs (2500L)

10 CATEGORIES: PORTABLE PROJECTORS <10 LBS The next step up the projection chain is still portable but might weigh as much as 10 pounds but the majority fall in the 7 to 8 Lb range. They are brighter, provide better contrast and in most cases a better overall picture experience mostly due to optical design and more advanced processor circuitry. They also feature longer zoom lens ranges than the typical ultra portable. Many in this class provide networking capability as well. Examples: Epson PowerLite 1915W 7.82 lbs. (4000L) Hitachi CP-WX lbs. (3000L) Optoma TX762 at 6.4 lbs. (4000L)

11 CATEGORIES: INSTALLATION PROJECTORS Installation projectors are as the name implies intended for permanent system installation. In this regard they are not constrained by size, weight, limited optics, or other impediments to image quality and performance. This category focuses on the larger, brighter and more feature laden projectors on the market. Although today, many companies find that smaller, "portable" projectors are more than adequate for installation in training, board and conference rooms, there is still large demand for the brightest and the best. Here we look at projectors, typically over 12 pounds, (and up to a couple hundred pounds), that may offer interchangeable lenses, and typically offer brightness from 3000 to 15,000+ lumens.

12 CATEGORIES: LARGE VENUE PROJECTORS Large venue projectors are at the top of the performance tree. They are used for large auditoriums, conference centers, high ambient light situations, and for large screens requiring the light output fro impact of the image. They are also use predominantly for rental and staging applications. They provide light output from 10K lumens up to nearly 35K Lumens! They feature interchangeable lenses, electronic lens shift, and in most cases dual lamp capabilities. The big guys may also include built in warp engines and edge blending processors. The construction is strictly heavy duty and many are available with rigging fixtures for ease of flying and handling in rental and staging applications.

13 CATEGORIES: SPECIALTY PROJECTORS Specialty projectors due not fit a single category although they may have elements in common with other types. Short throw projectors All in one projectors Simulation projectors Others

14 CATEGORIES: HOME THEATER PROJECTORS Home theater projectors are closely related to cinema projectors in that they are designed with the attainment of the best video image possible in mind. Today's models are true HD capable at 720P or 1080P resolution They are high performance single chip DLP or three chip LCD, or LCoS with some higher end models using 3 chip DLP. They feature better optics, higher performance processing engines, lens shift, and in some cases auto iris designs. They are also typically lower light output below 2K lumens since they will be used in controlled light environments which also permits higher contrast. After the installation, calibration is an important part of home theater projection

15 CATEGORIES: CINEMA PROJECTORS Digital Cinema projectors are a special class of projector that meet specific standards dictated by the Digital Cinema Initiative (DCI) DCI calls for digital cinema projectors to have a resolution of 2K (2048×1080) or 4K (4096×2160). Most digital cinema projectors are 3 chip DLP based. Three main manufacturers provide these projectors, and as of 2010 there are over 6K units with 80% in North America: Three main manufacturers provide these projectors, and as of 2010 there are over 6K units with 80% in North America: Christie Digital BarcoNEC Another technology by Sony called "SXRD" is a type of LCoS. They offer 4096x2160 (4K) resolution. These projectors suffer from low yield, and are not commonly available.

16 WHERE CANON FITS LV Series SX Series Large Venue Models High resolution (HD/WUXGA) Portable Models High resolution (SXGA+/WUXGA) Medium resolution (XGA/WXGA) WUX4000 Installation Models High resolution (HD/WUXGA) 7000lm or more Weight 5kg or more






22 In most audiovisual systems design, the display is the key component in the room. With this in mind, it is a requirement to match the display to the environment, and to the explicit needs set forth in the sales proposal. It is necessary to understand the specifications relating to display technologies, in order to properly design for individual applications. The key considerations are: BrightnessContrast Color Reproduction

23 BRIGHTNESS DEFINED Brightness is the measurement of light falling on a surface, or light emitting from a source. It is most commonly measured in two units, when relating to display technologies: Lumens A lumen is a measurement of light falling on a surface, such as a projector illuminating a screen. A lumen is equal to one foot-candle falling on one square foot of area. Properly specified, they are referred to as ANSI lumens, which infers adherence to the American National Standards Institute method of measurement. Note: The original ANSI Standard is no longer a recognized reference. This is essentially a measurement of projector horsepower, and is not what we actually see when we look at a screen. Light Falling on Screen

24 When dealing with projectors, the lumen measurement is not actually what we see. What we see when we look at the screen, is reflected light, measured in the following units: Foot Lamberts: The luminance (brightness) resulting from a surface emitting a luminance flux of one lumen per square foot. The luminance of a perfectly reflecting surface receiving an illumination of one foot candle. Foot Lamberts are measured as reflected light off the screen. This is the specification that we actually see when looking at a screen. Foot Candle: The illumination from one candle at a distance of one foot. Equal to one lumen incident to one square foot. This specification and measurement applies to ambient light in an environment. BRIGHTNESS DEFINED Light Reflected from Screen Light Falling on Screen

25 BRIGHTNESS DEFINED Types of Light Meters There are two kinds of light meters in common use. Spot Photometers or Spot Meters are used to measure a targeted areas illumination, such as measuring screen brightness. They have a designated angle of acceptance, stated in degrees, showing how wide an area they measure. The ANSI specification for a spot meter requires a 2° or less measurement area. Incident Light Meters are used to measure light falling on the meter. They will have a white sphere that allows them to accept light over a wide angle. Incident meters are used to measure ambient light.

26 BRIGHTNESS DEFINED Measuring Projector Brightness ANSI lumens are measured across a 9 zone average, using a 2° or less Spot Photometer (Light Meter)

27 CONTRAST DEFINED Contrast is a measure of an image, defined as the ratio of the luminosity of the brightest value (white) to that of the darkest value (black). Contrast is stated as the ratio between maximum and the minimum brightness values. e.g. 100:1 In digital technologies, contrast is the difference between the luminance or brightness of an ON pixel and that of an OFF pixel. Note: In real world applications, the way we perceive contrast is a function of the display, seating, ambient light, content, and even the color of the viewing environment. Contrast Ratio = Luminance for ON Pixel Luminance for OFF Pixel On Pixel Off Pixel

28 Low Contrast Image High Contrast Image Note: Contrast is the element of a picture on a display that most notably drives the perception of quality in a picture, i.e. increased depth of field and the appearance of more details. CONTRAST DEFINED

29 Full On/Off Contrast This measures the ratio of the light output of an all white image (full on) and the light output of an all black (full off) image. This is the measurement most favored by manufactures as it yields a larger number for the contrast ratio - typically 25% or more - than ANSI contrast measurements for the same display device. ANSI Contrast This is measured with a pattern of 16 alternating black and white rectangles - also referred to as the 'checkerboard' test pattern. The average light output from the white rectangles is divided by the average light output of the black rectangles to determine the ANSI contrast ratio. ANSI contrast represents a more fair way to test contrast ratio as the presence of black and white at the same time is closer to the real world environment rather than the all black or all white image used during the full ON/OFF contrast measurement. This renders the average reading obtained from the ANSI contrast more realistic. Full On/Off Contrast This measures the ratio of the light output of an all white image (full on) and the light output of an all black (full off) image. This is the measurement most favored by manufactures as it yields a larger number for the contrast ratio - typically 25% or more - than ANSI contrast measurements for the same display device. ANSI Contrast This is measured with a pattern of 16 alternating black and white rectangles - also referred to as the 'checkerboard' test pattern. The average light output from the white rectangles is divided by the average light output of the black rectangles to determine the ANSI contrast ratio. ANSI contrast represents a more fair way to test contrast ratio as the presence of black and white at the same time is closer to the real world environment rather than the all black or all white image used during the full ON/OFF contrast measurement. This renders the average reading obtained from the ANSI contrast more realistic. CONTRAST DEFINED A 2° Spot Photometer is used for these measurements.

30 Full On / Full Off Contrast Measurement CONTRAST DEFINED

31 ANSI 16 Zone Contrast Measurement CONTRAST DEFINED

32 Grayscale: One cannot talk about displays without mentioning something on the grayscale performance of a display or video projector. An analog grayscale is a smooth ramp of values going from completely black at one end, to completely white at the other. The truth is that while contrast is an important attribute, it alone does not provide useful picture information - only grayscales do. It is the gray-scaling performance of an imaging device that is the single most important attribute to consider. This is dictated by the processor in the display. A higher bit depth processor allows for more steps in the grayscale. A larger number of grayscales would imply a device greater ability to display subtle detail in dark or bright scenes. It is also this element that enables a display to create a wide color palette. Without shades of gray, contrast alone is of no use in delivering image detail.

33 NEW ANSI CONTRAST RATIO STANDARD ANSI/InfoComm 311M – Projected Image System Contrast Ratio (PISCR) Informational Viewing (7:1) The viewer is able to recognize what the images are on a screen and can separate the text or the main image from the background under typical lighting for the viewing environment. There is passive engagement with the content (e.g., casual television viewing). Basic Decision Making (15:1) The viewer can make decisions from the displayed image. The decisions are not dependent on critical details within the image. The viewer is actively engaged with the content (e.g., photos, typical informational presentations, public transportation informational displays). Critical Decision Making (50:1) The viewer can make decisions from the displayed image based on critical details within the image. The viewer is fully engaged with these details of the content (e.g., architectural/engineering drawings, legal evidence, medical imaging and photography). Full Motion Video (80:1) The viewer is able to discern key elements present in the full motion video, including detail provided by the cinematographer or videographer necessary to support their story line and intent (e.g., home theatre).

34 When dealing with a display, another important specification is its color reproduction. Color reproduction is the ability of a display device to reproduce a range of colors that will meet, or exceed, the range of colors needed by the intended content to be shown on that display. Display color reproduction relates to 4 specific terms that define how a display produces color, and in what amounts: Primary color Colorspace White reproduction or color temperature Gamut DISPLAY COLOR

35 What is color? Color is a perceived property of light. Light is essentially a wave of electromagnetic energy, measured in nanometers (nm), that falls within the range of frequencies perceived by the human eye. Different wavelengths of light are perceived as different hues, that we define as colors. The main color categories we recognize are red, orange, yellow, green, blue, indigo, and violet. White and black are not true colors, but really the presence of ALL wavelengths of light (white) or absence of all wavelengths of light (black). DISPLAY COLOR

36 How does display color work? Display devices, whether flat panel or projection, and regardless of technology, all use the additive mixing process to produce color. Additive mixing is the combination of wavelengths of light to produce colors, based on the use of reflected light. Printed or dyed materials use subtractive mixing, or the absorption of wavelengths of light, to produce color. A display device will achieve this by establishing 3 fixed hues, or colors, of light, called primary colors, and combining them together in various amounts to create other colors, and in equal amounts to create white. The three primary colors used by the display industry are red, green, and blue. DISPLAY COLOR

37 Understanding Colorspace The chart shown to the right is the CIE Chromaticity Diagram. This chart displays all of the colors that make up the range of human vision, and provides us with a way to measure, chart, and understand how a specific color, or range of color, fits into our sight. No display device produced today can replicate all of the wavelengths of light that make up human vision, and no content produced today requires the entirety of the area shown. However, content will frequently be produced with a range of colors in mind, known as a colorspace. A colorspace is a group of three sets of coordinates, corresponding to three primary colors shown on the CIE Chromaticity Diagram. There will be lines drawn on the diagram, to define a triangle. This triangle now contains the range of colors that make up that colorspace. Different types of content can require a display to be capable of producing a specific colorspace, and either meeting, or exceeding the range of colors that make up that colorspace. DISPLAY COLOR

38 What is color temperature? Color temperature, sometimes called white balance, is a metric by which we can relate how a display is configured to reproduce white, and how warm (reddish) or cool (bluish) it will be. Color temperature is measured based on the scientific measurement of heat, called Kelvin. The more Kelvin, the cooler, or more blue, the white will be. The less Kelvin, the warmer, or more red, the white will be. The ideal standard for color temperature, based on standards from the Society of Motion Picture and Television Engineers (SMPTE) and the Digital Cinema Initiative (DCI) is 6500 Kelvin, which relates to optimal sunlight. Proper reproduction of white is required to display content correctly, so the displays calibration of color temperature should be set to match what the content is developed for.

39 DISPLAY COLOR Display Gamut A displays ability to reproduce color is known as its gamut. A gamut is essentially the colorspace a display is capable of producing. This will commonly be shown as a triangle, drawn over a simplified CIE Chromaticity Diagram. A displays color gamut can also be related as a percentage of a specific colorspace, such as 98% of NTSC, or 108% of REC709. It is important to ensure that a display device of any type is capable of producing a gamut covering as much of the colorspace required by the intended application as possible, or to even produce a greater gamut than required, in order to properly render the content.

40 DISPLAY RESOLUTION In digital displays, resolution is the number of pixels (individual picture elements) contained on a display, expressed in terms of the number of pixels on the horizontal axis and the number of pixels on the vertical axis. e.g. 1920x1080 The sharpness of the image on a display depends on the resolution and the size of the display. The same pixel resolution will be sharper on a smaller display and gradually lose sharpness on larger display because the same number of pixels are being spread out over a larger number of inches. 1920x x x768


42 Aspect Ratios What is an aspect ratio? Aspect ratio is typically described as the ratio of screen width to screen height. There are two common aspect ratios, the first is that of a standard television which has a 4:3 (referred to as "4 by 3") aspect ratio. Also note that the television aspect ratio is listed as 1.33:1. This is another way of listing aspect ratiosdividing the width by the height (e.g., 4/3 = 1.33). This is referred to as "1.33:1" or "1.33 to 1". A widescreen display, such as a plasma or LCD panel, will usually have a 16 by 9 aspect ratio (16:9). Since 16/9= 1.78, the aspect ratio is also known as "1.78:1" or "1.78 to 1". SIGNAL FORMATS

43 SCALING – MAKING IT FIT! By definition, a digital display can also be referred to as a fixed matrix display, with a finite number of horizontal and vertical picture elements, or pixels. e.g. 1024x768 In many instances the resolution of the video signal, and the physical resolution of the display do not match. The mismatch requires what is known as scaling. Scaling refers to a process of taking a higher resolution signal, and modifying it to be displayed on a lower resolution device, or a lower resolution signal, and modifying it to be displayed on a higher resolution device. This process is a complicated mathematical algorithm that analyzes the video signal and performs the adaptation of the resolution.

44 A fundamental understanding of the way basic scaling works is illustrated below. SCALING ALGORITHM Native Resolution 1024x768 Signal Resolution 800x x1024 Take 2 adjacent pixels of the signal and divide by 2 Take 2 adjacent pixels and add together Scaling is an interpretation or interpolation of a lower resolution or higher resolution signal into a native resolution chip



47 LCD CONSTRUCTION PRINCIPLE To create an LCD, you take two pieces of glass with polarizing films applied, which are assembled together with a carefully controlled gap between. When liquid crystal material is introduced to this cell, the layers adjacent to the glass will align, resulting in a helical structure of molecules between the two glass plates. As light strikes the first plate, it is polarized. The molecules in each layer then guide the light through the display, changing the angle of polarization to match.

48 LCD CONSTRUCTION PRINCIPLE When light reaches the final layer of the crystal material its plane of polarization will have been rotated through 90 degrees and since the plane of polarization matches the plane of the polarizing film, light will be transmitted. If we apply an electric field to liquid crystal molecules, they untwist. When they straighten out, they change the angle of the light passing through them so that it no longer matches the angle of the top polarizing filter. Consequently, no light can pass through that area of the LCD, which makes that area darker than the surrounding areas.

49 Address Lines Data Lines PixelPixel LCD ADDRESSING

50 LCD COLOR PRODUCTION LCD projectors utilize three LCD panels or chips as the imaging devices, one for each of the primary colors. The lamp approximates pure white light from which the colors of the spectrum can be extrapolated.

51 Inexpensive Established, long term technology 3 channel color reproduction LED lamps need no replacement Low optical efficiency Image performance (low fill factor, lower contrast) Image retention Not appropriate for 24/7/365 operation Dust filters LCD – THE PROS AND CONS


53 DLP OPERATION A DMD chip is a digital light switch. It has on its surface several hundred thousand microscopic mirrors arranged in a rectangular array which correspond to the pixels in the image to be displayed. The mirrors can be individually rotated ±10-12°, to an on or off state. In the on state, light from the projector bulb is reflected into the lens making the pixel appear bright on the screen. In the off state, the light is directed elsewhere making the pixel appear dark. To produce grayscales, the mirror is toggled on and off very quickly, and the ratio of on time to off time determines the shade produced.



56 Optical efficiency and sealed optical block Response time Color reproduction (3 chip) Ultra compact design (single chip) LED lamps need no replacement 24/7 Capable with no burn in Color reproduction (Single chip with color wheel, single chip with LED) Possible Rainbow Effect (single chip) Cost DLP - THE PROS & CONS


58 WHAT IS LCOS? LCOS (Liquid Crystal on Silicon) is a reflective micro display technology based on a silicon chip. The electronic circuits controlling the liquid crystals are fabricated on a silicon chip, which is coated with a highly reflective surface. This results a very high fill factor (image is less pixilated) because the circuitry is behind the pixel and does not create an obstruction in the light path (screen door effect). Using standard CMOS processes, micro displays with extremely small pixels, high fill factor (pixel aperture ratio) and low fabrication costs can be created.

59 LCOS OPERATION PRINCIPAL An LCoS chip has several layers. Glass layer Liquid crystal layer Reflective layer Control layer A video signal is introduced to the control layer, and that sends an electrical signal to the liquid crystal layer, operating it like a standard LCD. The light from the illumination source passes through the liquid crystal layer, and reflects off of the reflective mirror layer. Liquid Crystal Glass Silicon Substrate Reflective (Mirror) Layer Control Layer

60 Lamp & Reflector Projection Lens Blue LCoS Red LCoS Dichroic Filter Green LCoS Steering Mirror Integrator Rod GreenPBS RedPBS BluePBS Condenser Prepolarizer TYPICAL LCOS OPTICAL ENGINE

61 CANON AISYS SYSTEM Canon's AISYS optical system makes it possible to incorporate LCoS reflective LCD panels in a more compact projector than previous LCoS engine designs. Despite its compact size, the optical array effectively controls the light from the projector lamp, maximizing the potential of the LCoS panels to achieve high levels of both brightness and contrast.

62 High resolution High luminosity (brightness) High contrast Superior color reproduction Compact size AISYS advantages Illumination Optical System Efficiently creates highly uniform light Color Separation/Recombination System Functioning to separate and recombine colors in light, the PBS* has been re-engineered for more compact size. Projection Lamp Highly efficient, long-lasting AC lamp Canons proprietary AISYS optical system permits incorporation of high-performance LCOS reflective LCD panels in a compact projector. Despite its extremely compact size, the optical array effectively controls light to maximize the potential of the LCOS panels, achieving unprecedented levels of both brightness and contrast. CANON AISYS SYSTEM

63 To achieve both brightness and high contrast, the AISYS optical system independently controls light in both vertical and horizontal directions To achieve both brightness and high contrast, the AISYS optical system independently controls light in both vertical and horizontal directions Symmetrical light source The PBS is capable of properly polarizing horizontal light, so incoming light is converged to boost brightness. Vertical light is flattened parallel to the optical axis to ensure high contrast. Horizontal lightVertical light The AISYS optical system separates and controls the vertical and horizontal components of the light from the projection lamp. The vertical component of light is transformed to conform to the optical axis, and light that cannot be properly polarized by the PBS is removed, to ensure high contrast. The horizontal component of light can be properly polarized, so incoming light is converged to increase brightness. This independent control of light enables the AISYS optical system to achieve the optimum combination of brightness and high contrast. CANON AISYS SYSTEM

64 Light that is not properly polarized Light striking a single point on an LCOS panel Reasons for diminished contrast LCOS-based projectors rely on a PBS unit to direct and control light that forms the projected image. As illustrated in the diagram at right, light that penetrates the PBS at an angle cannot be adequately redirected, resulting in light leakage. When light leaks into black areas of the image, the image is brightened, producing dull-looking images with inadequate contrast. Light leakage from the PBS is one of the main cases of inadequate contrast. Light leakage occurs when light strikes at an angle Projection lens PBS LCOS Light leakage Surface of PBS Light leakage degrades contrast How to achieve a combination of brightness and high contrast? LCOS-based projectors require a PBS (Polarization Beam Splitter) to transmit or reflect the light according to the direction in which it is polarized. Light enters the PBS from various directions, similar to the LCOS panel illustration below. Among this is light that cannot be split by the PBS; this light can degrade the contrast of the projected images. CANON AISYS SYSTEM

65 LCOS – THE PROS AND CONS The highest resolution fixed matrix device (>4K x 2K, up to 8K) Highest contrast display technology (>3000:1) Color reproduction accuracy Highest fill factor Optical efficiency (with AISYS) Yield issues Cost Optical efficiency (without AISYS)


67 LCD DLP LCoS 85% Fill Factor Reflective 93% Fill Factor Reflective 60%-70% Fill Factor Transmissive COMPARISON OF LCD, DLP, AND LCOS

68 CANON LCOS ADVANTAGES High Fill Factor Better contrast ratio due to lower light leakage Smoother, more cinema-like image quality Optical Efficiency - AISYS system maximizes lamp light output Better color reproduction 12bit color processing Superior color brightness due to 3 separate color channels Lens quality Serviceability Replaceable optical filters Lower TCO Cost/Performance ratio




72 WHAT IS A PROJECTOR LAMP? The technical description of a projector lamp is that it is an ultra- high pressure metal halide or mercury vapor arc lamp. A projector lamp operates by sending an electrical current across an electrode gap that is full of ultra- high pressurized gas. The electricity lights the inert gas or mercury vapor which then causes the lamp to emit a light with an extreme intensity or brightness. Projector lamps are a extremely complex technology that are very costly to manufacturer, therefore the price of projector lamps tends to be high. Projector lamps are a extremely complex technology that are very costly to manufacturer, therefore the price of projector lamps tends to be high.

73 PROJECTOR LAMP BRIGHTNESS Projector lamps do not achieve their full light output immediately after starting. They require between 1 to 15 minutes, to reach 90% of their full light output. After a lamp has been on for a period of time and then extinguished, it cannot be immediately turned back on. Before the lamp can be turned back on, the arc tube must have a chance to cool down or the lamp will not restart. This period of time is called the restrike time. As the lamp ages the restrike time become greater to the point the lamp starts to noticeably flicker at which point it is unusable.

74 PROJECTOR LAMP LIFE Various operating conditions can affect the average life of lamps. One of the most important factors is burning position. Position-oriented lamps (designed to burn in a certain position) are tested and rated based on their designated position. Burning these lamps in other positions can dramatically shorten life, lumen output, and color. Universal lamps can be burned in any position, but as a result, they sacrifice life expectancy and lumen output in some operating positions. Published "rated life" for universal lamps are based on the lamps being burned in the vertical position. "Rated life" for lamps burned in the horizontal position is 75% of the published rating for the vertical application. Lamps, like most electromechanical devices, have a shorter life the more they are turned on and off. Other factors can also affect lamp life, such as high or low operating voltages, marginally operating control devices (ballasts, capacitors, etc.), extremely high operating temperatures, among other conditions. Combinations of these factors can multiply the reduction in "rated life".

75 LAMP LIFE "Economic life" is a much better description of actual lamp life than rated life. It refers to the hours of operation a lamp is designed to provide in terms of optimum light output, aesthetic quality, and economic energy consumption. The "economic life" of lamps is generally defined as 60% of the lamps rated life. "Rated life does not account for the lumen depreciation, color shifting, and loss in efficacy that always occur as lamps age. First Knee Second Knee


77 PROJECTOR LENSING AND BRIGHTNESS How do lenses affect projector brightness? Lens specifications tell us two things: The focal length of a zoom lens is generally expressed in millimeters (Example 50-75mm). The zoom ratio of 50 to 75mm is about 50%, or 1.5:1. This means that the system designer can vary the size of the projected image by 50% without moving the projector closer or further back. The second specification of a lens is the aperture. This is the opening in the lens that light passes through, expressed in as an f-stop (Example f/ ). F stops are a guide to comparing the brightness output of two projectors with similar focal length lenses. The lower the f-stop, the more light the lens will emit at a given focal length. Zoom lenses will vary in light output based on where they are in the zoom range. They have higher aperture ratios at wide angle, producing higher brightness, whereas at telephoto they have narrow apertures, allowing less light to pass through.

78 Projection distance 100 inches 1.72m4.7m to 8m Projection ratio 0.8 : : : 1 F value Standard zoom lens Telephoto zoom lensWide single focus lens 3.2m to 4.8m 1.5 : : CANON LENS ADVANTAGES

79 Standard zoom lensWide single focus lensTelephoto zoom lens WUX4000 4,000lm3,700lm4,000lm Brightness ratio with standard zoom lens 7% ± 0% Low light loss due to interchangeable lenses Image quality change is minimal even during lens shift With Lens Shift No distortion With Lens Shift No distortion With Lens Shift No change in aspect ratio With Lens Shift No change in aspect ratio With Lens Shift Low light loss With Lens Shift Low light loss

80 Minimal chromatic aberration Minimal image quality change Since the refractive index of light penetrating the lens differs depending on the color, all colors do not form the image at one point, and the occurrence of color drifting is called chromatic aberration. In the WUX4000, the newly designed UD lens (Ultra Low Dispersion) developed from the EF series camera lens technology, reduces chromatic aberration to almost zero, realizing vivid images with minimal color drifting. Using a superior floating lens element system, high quality images can be projected throughout the entire zoom range. Low distortion Canon provides superior low distortion using high-level aspheric lens technology. A lens system in which 2 lens elements move independently when zoomed. Television curvature 0.1% or less What is a floating system? Standard zoom lens Aspheric lens UD glass Independently floating CANON LENS ADVANTAGES


82 Color adjustment with 6 axis adjustment + 3D-LUTBefore color adjustment Canon provides superior color reproduction by utilizing a new 6 axis color processing system, with an advanced 3D Look Up Table (LUT) This provides the capability to increase the gradations of color by adding brightness in addition to hue and saturation. Larger 3D look up table improves signal reproduction by increasing the amount of color data stored in the processor. Traditional 6 axis color adjustment New 6 axis color adjustment Expanded 3D-LUT Contrast Traditional 3D-LUTNew 3D-LUT SUPERIOR REPRODUCTION OF COLOR


84 TAKING THE PROJECTOR OUT OF THE EQUATION When designing an A/V system with a projector, it ultimately comes down to three factors: Ambient light in the environment Projector selection Screen selection By providing superior LCoS technology, with the best contrast ratio and color reproduction, paired with Canon lens technology, Canon projectors eliminate the factor of the projector from the equation.


86 THANKS FOR ATTENDING! If you would like more information, please contact Brawn Consulting: Alan C. Brawn, CTS, ISF, ISF-C, DSCE Jonathan Brawn, CTS, ISF, ISF-C, DSCE

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