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1 Name Title Microsoft Corporation
3/31/2017 7:26 PM Industrial Equipment Manufacturing Microsoft Dynamics AX Name Title Microsoft Corporation ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2 Agenda Industry Overview Industry Trends and Challenges
Microsoft Dynamics AX value proposition Customer Evidence Microsoft Dynamics AX Industry Builder Solution

3 Industry Overview Design Intensive Conglomerates and Clusters
3/31/2017 7:26 PM Industry Overview Design Intensive Conglomerates and Clusters Have a discussion with the customer about the characteristics of their industry. Does the industry they operate in have these characteristics? Some discussion points: Design Intensive Considerable engineering involvement all the way through sales, design and production Lengthy quote process – due to revisions, re-designs. The companies we have here are working in a very design-intensive industry. Design is survival for these companies, and usually the design is very customer-focused. Design-intensive industries do of course also survive based on their manufacturing capability but they really excel and grow based on their design and innovative capability. This does again create new requirements to this particular industry. The European Union calls this “survival through ingenuity”. Highly Variable Customer Demand Don’t expect to have companies in this industry doing demand planning to pre-anticipate sales. Don’t expect them to understand the value of mass customization either. These companies deal with highly variable customer demand, where the competitive differentiation is to have products fit to the exact customer, at the exact location he wants his products, with the exact safety regulations his region may require. This industry rarely speculates in mass production. Conglomerates and Clusters This industry is less consolidated and more fragmented than most other manufacturing industries. We have a few global manufacturers who do not really act as global manufacturers – instead we have conglomerates where every little entity inside the global company acts on their own – and then we have a significant market arranged in clusters: Clusters of an OEM who uses several subcontractors and partners around the same region to succeed. In general the image of a typical lean supply chain in several tiers are completely unknown in this world – if you really want to speak of a structure in this industry, then the image of a spider web is probably more appropriate than the lines we see in automotive. These companies are located where their customers are – they are so to speak regional clusters. If you want to find manufacturers of machines for the food industry you should go to the regions of the world where they manufacture food. Such clusters can be found in Germany (Baden-Wuttemberg), Italy, Holland, UK, US - everywhere. The competitive scenario in this industry is basically around global conglomerates against regional clusters in this world. Highly Variable Customer Demand ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

4 Industrial Equipment Clusters
Staff Managers Professionals Skills-based staff mgt Utilization and Realization Collaboration and progress reporting Expense Reporting Clients Schedule Status Financial Status Practice Managers Portfolio Management Profitability Financial Management Business Development Some more discussion about clusters. Positioned in the middle of the supply chain Standard products, configurable products and ETO products Large number of supplier relationships to cover components and parts for a design Complex and lengthy quoting process Accounting Staff Engagement Managers Billing, Revenue Recog Purchasing, Payroll AR, AP, GL Project scheduling/updates Project Profitability ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5 Industrial Equipment Industry Trends
International acquisitions, mergers and joint ventures Products must meet ever-increasing quality, safety, and performance measures Standardized global business practices, designs and procurement contracts Continuous improvement for greater efficiencies, quality, cost and process improvements Managing customer relations and capacity on global basis

6 Industrial Equipment Industry Trends
Outsourcing/buying of components – more focus on value add/final assembly Higher product complexity, same highest quality expectation Partnering with selected customers – long time relationships to improve product life cycles Streamlined product movement from incoming receipt, through manufacturing to shipment Customer Visibility to order status at any time

7 Industry Challenges Managing Complex Design, Quoting and Manufacturing Processes Increasing Customer Demands for Higher Quality and Lower Cost Dealing with Global Customers, Suppliers and Competitors Connecting Across a Complex Supply Chain

8 Three Key Industry Modes
3/31/2017 7:26 PM Three Key Industry Modes Manufacturing Focused Life Cycle Focused Project Focused Business Model Engineer-to-order (ETO) Job shop Configure-to-order (CTO) Service networks Maintenance plans Enhanced consultancy services Knowledge-based Installation site management Competitive Differentiation Flexibility to customer demand Price ROI on customer investment Engineering and consultancy Installations Key Issues Quotation management Subcontractors Preventive maintenance Maintenance strategy Project management Compliance and regulations Industry Examples Components Smaller machines Pumps Industry machinery Material handling Plant systems Construction equipment Of course, classification systems such as the Standard Industrial Classification (SIC), the North American Industry Classification System (NAICS), or the Classification of Economic Activities in the European Community (NACE- Nomenclature générale des activités économique dans le Communautés européennes) cannot describe how any given organization interacts with its customers. But we can observe generically that the industry works in three modes. As shown here, each mode typically manufacturers different types of products, faces different issues, and relies on different types of competitive differentiation. The mode and level of sophistication of a given organization can depend on where in the world the company operates, as well as the type of product. Discussions with customers clearly indicate certain trends and an evolution with these three modes. Twenty years ago (or for industries today that are in early levels of the progression) the focus was on manufacturing machines. Such companies might use an engineer-to-order (ETO) mode, literally fitting each product to a customer’s requirements. Or, they could be job shops—more focused on selling the work rather than products. An example would be a company that sold “the capacity to build machines for molding steel.” Or a manufacturing-focused company might use a configure-to-order (CTO) model, manufacturing from a set of specification choices that customers could choose from. Office and service machine manufacturers typically use this model. But the equipment industry has evolved. Machines began being fabricated less expensively in India and Asia, and traditional competitive advantages have been lost. And, customers are now demanding more, so industrial equipment manufacturing operations shifted to a life cycle focus. In life cycle mode, competition no longer rests on price. Instead, the company must engage much more with the customer and compete on the basis of improving customer ROI by solving problems such as the ability to handle flexible lot sizes, hazardous materials, and extended expectations of service life. The final step in the evolution, and probably the most sophisticated one, enhances the customer value proposition even further to a project-focused business model. This model involves offering efficient installation services, engineering services, advice and consultation on machinery selection and design, and so on. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

9 Four Key Industry Challenges
3/31/2017 7:26 PM Four Key Industry Challenges Protecting IP Market protection issues Low-wage competitors in developing countries Managing Regulatory Compliance Labor safety and product safety Environmental issues Customer ROI and Product Efficiencies New payment models Warranties and contracts Given this complex backdrop, these are the four primary challenges we see companies facing: IP Protection It’s evident that it is very important for companies that spend a lot of money on design to protect their intellectual property (IP). However, IP protection can be difficult in a global market. If you send a machine to China, you can expect it will be examined, pulled apart, and reverse engineered so they can figure out how it was made, and then 6 months later, you may confront a competing product designed exactly like yours but sold for 30% of the cost. How can you protect your business against that? Some things can be dealt with in a political framework, of course, but ultimately, analysts suggest that companies must find ways both to run leaner operations and to speed their research and development (R&D) and design processes. One solution could be to move away from traditional IP protection into a team-based world where ingenuity, along with cost reduction, provide the competitive advantage. Regulatory Compliance This industry also faces growing compliance issues. We have national and economic community regulations, industry-based regulations such as those in the food industry, worker safety regulations, environmental regulations, recycling requirements, and more. To be successful, any company has to understand the global and regional requirements laid on the customers they deliver machines to—because food manufacturers in Argentina, for instance, also deliver meat to Europe. This regulatory complexity in global markets makes effective compliance management a serious issue. Equipment Costs and Customer ROI Machinery customers increasingly question the real value behind the hype, and payment models are also changing. Some machinery businesses provide their products in a “pay-as-you-go” manner or “have it for free for 6 months.” They are simply using unusual payment models to address the real issue: customers’ concerns about achieving ROI. Global Opportunities Finally, it has never been easier to “go global.” But companies have to plan a deployment strategy and figure out who to partner with, which operations to roll out globally, in which region, and why. Global expansion plans have to address issues such as how to install machines and provide competitive life cycle support in unfamiliar markets. New Opportunities Global deployment of operations New revenue opportunities ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

10 Microsoft Dynamics AX 3/31/2017 7:26 PM
Microsoft Dynamics AX combines rich functionality – both out of the box functionality and functionality provided through our partner’s solutions - with high adaptability as Microsoft Dynamics AX’s underlying technology means that it is easy to adapt to individual customer requirements whilst maintaining an easy upgrade path. Overall, this results in a solution with low total cost of ownership. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

11 Applications And Architecture Affordable Adaptability
3/31/2017 7:26 PM Applications And Architecture Affordable Adaptability Microsoft Technology stack Microsoft Dynamics AX is optimized for Microsoft technology and was actually the 1st ERP solution certified for MS Windows. Microsoft Dynamics AX assists customers to standardize their technology platform across their company for maintenance and to minimize costs. Key Points: Full Value “stack” is what sets us apart Detail: Let’s start at that first key component – the development tools layer. Visual Studio gives us and our ISV partners the tools needed to design an infrastructure that is customizable and affordable for your business. Microsoft Windows server system – from Small Business Server to SQL Server to Exchange, gives you a data repository that is trustworthy and scalable to meet your information storage and reporting needs. Office and Windows. Many of you may use Office and Windows in your business – and, the more that we integrate our business applications within this framework you are familiar working in, the faster your team can be productive and effective in using business applications in their jobs. Our intent is to continue to merge all applications together, so that workers no longer have “Multiple systems” to work between, but rather one interface that provides all functions one needs to be productive. This includes , word processing, transition posting, tracking customer interactions, and more. Productivity means cost savings to you, and the total solution from Microsoft is designed to help you meet those goals! ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

12 Microsoft Dynamics AX Overview
3/31/2017 7:26 PM Microsoft Dynamics AX Overview Broad-based ERP solution: 1 Database 1 Toolbox, 1 Business Logic, 1 Source Code Technology: Scalability, 3 Tier, highly customizable Connectivity: Multi Site, Multi Company, Enterprise Portal and Commerce Gateway Global: Local functionality, Multi Currency, Multi Language Three Typical Scenarios Out-of-the-Box Customized to fit customer needs Partner Add-ons/Vertical Solutions AX Microsoft Dynamics AX is a broadbased solution. What I mean by that is that Microsoft Dynamics AX has standard out of the box functionality that covers Finance, SCM, Business Analysis, Project Accounting, CRM, HRM, Strong manufacturing and distribution. It is a very horizontal solution and we do have customers across all industries, however 3 major industries stands out: Manufacturing (31%), Wholesale Distribution (29%) and Business Services (19%). Also we have everything in ONE solution: 1 database, 1 toolbox, 1 business logic and 1 sourcecode. Microsoft Dynamics AX is known and positioned as a solution with cutting edge technology. Technology that allow our customers to grow with the solution, We have 3 tier technology that will allow you to run client on just about anything and finally a very defining characteristic… It is highly customizable. You can do anything. You can mold the solution according to your customers processes and needs, without having to charge a fortune. Microsoft Dynamics AX is for the customer that wants to run a connected business, getting the benefit of running a solution in one database across multiple locations, having customer, partners and employees interacting and do business independent of time and place through Enterprise Portal and Commerce Gate. Microsoft Dynamics AX is global solution. It is defining criteria. Microsoft Dynamics AX is sold in more than 50 countries and more than 30 localized versions exist. Microsoft Dynamics AX handles multicurrency, multilanguage allowing customers to run their business across geographies.. In one database. I told you Microsoft Dynamics AX was highly customizable. We have strong development toolset, X++, Intellimorph and Morph X that allows partners to modify the solution as much as they want. This results in typically 3 scenarios. Customer buy out of the box functionality (We are broadbased ERP), The solution is customized more or less to the customers needs and finally we see partners adding value to Microsoft Dynamics AX by developing add-ons as hortizontal or vertical solutions based on the partners knowledge about a certain industry. This provides a strong competitive advantage and we do see a win ratio that is much higher we these solutions. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

13 Microsoft Dynamics AX Value Proposition
3/31/2017 7:26 PM Microsoft Dynamics AX Value Proposition Microsoft Dynamics AX helps you quickly and affordably seize competitive advantages in a rapidly-changing global marketplace Microsoft Dynamics AX gives you an affordable, adaptable, scalable architecture that grows with your company and can help you master change, seize competitive advantages, and connect to your global subsidiaries, customers and business partners. Strong, extendable functionality supports the manufacturing, distribution, services, and retail industries, as well as national governments. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

14 Three Big Reasons To Choose Microsoft Dynamics AX
The powerful core solution together with ISV-developed industry-specific functionality and an integrated suite of powerful customization tools give you a solution that is tailored to your exact needs—with a higher ROI than Tier-I competitors. Affordably Adaptable The three-tier, object-oriented architecture of Microsoft Dynamics AX offers you high-speed server-side performance and the ability to easily scale your IT infrastructure, so the solution can grow with your company. Scalable Microsoft Dynamics AX gives you built-in multi-site, multi-language and multi-currency capabilities in more than 30 countries, as well as local tax, regulatory and market requirements. Global

15 Microsoft Dynamics AX For The Industrial Equipment Industry
Empowers industrial equipment manufacturers to optimize their manufacturing processes and supply chain for increased profitability. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

16 The People You Will Meet At A Customer
3/31/2017 7:26 PM The People You Will Meet At A Customer Quality R&D Labor Regulations Environmental issues Regional Compliances Concurrent Engineering, Collaborative design models, Automating the quotation phase Sales Support for our operations CEO Profit Visibility Strategic Deployment of operations Operations Service Managing Clusters, Flexibility to customer demand, Getting customer requirements ASAP As-Build Documentation, Preventive Maintenance, Dispatching ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

17 Microsoft Dynamics AX Supply Chain Management
3/31/2017 7:26 PM Microsoft Dynamics AX Supply Chain Management Trade Intercompany Logistics Product Builder Production Master Planning Shop Floor Control Warehouse Management Commerce Gateway Enterprise Portal NB: The Industry Builder Solution – ‘Industrial Equipment Manufacturing for Microsoft Dynamics AX’ provides a much stronger value propostion to industrial equipment manufacturers than standard Microsoft Dynamics AX. Refer to slides for information about this solution. Refer to the Microsoft Dynamics AX fact sheets for details on each functional area. Microsoft Dynamics AX Supply Chain Management consists of Trade, Intercompany, Logistics, Product Builder, Production, Master Planning, Shop Floor Control and Warehouse Management, as well as other necessary functionality like Trade Agreements and Shop Floor Employee Records. Supply Chain Management helps you manage materials, information, and transactions as they move through the process from supplier to manufacturer to retailer to customer, so you can reduce inventory, lower costs, and improve time-to-market. You can attach dimensions to inventory, to be able to view and analyze your inventory in many different ways. The solution connects employees, suppliers and customers to help manage functions such as manufacturing, distribution, inventory and procurement, so you can reduce operational costs. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

18 Microsoft Dynamics AX For Industrial Equipment Manufacturing
Operational Flexibility Connectivity Insight ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

19 Operational Flexibility
3/31/2017 7:26 PM Operational Flexibility Optimize production flow using strong planning and scheduling tools with built-in flexibility Quickly respond to changes to take advantage of sales opportunities or avoid production bottlenecks Offer customized products cost effectively 1: Finite capacity and materials scheduling increases the reliability of production plans as you get a plan that is based on an accurate picture of available capacity and materials Net change and simulation planning - Microsoft Dynamics AX provides for fast planning by enabling customers to plan in a net change mode so that only changes since the last plan are included in new calculations. Customers can choose to run the MRP as often as they need to – daily, hourly or weekly to always have an up to date picture of net requirements. Plan more effectively by doing simulation planning More flexibility with multiple BOM and routing options – set up different ways of producing the same item based on changing situations. Choose the best route for an operation on any given day. 2: Outsource to subcontractors to free up capacity and avoid delays in delivery to customers. Allocate a work center as a sub-contractor and model their capacity levels in the system. Future messages provide notification of delivery delays and action messages suggest changes to planned orders. 3: More and more manufacturers are having to offer customized products and Microsoft Dynamics AX helps them to do this effectively. The Product Builder combined with the EP enables customers to configure products over your company web site. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

20 Connectivity Deliver on time and increase customer satisfaction
3/31/2017 7:26 PM Connectivity Deliver on time and increase customer satisfaction Real-time information sharing between production, sales, finance, warehousing and purchasing More accurately match production with demand Provide timely and accurate delivery information to customers Source raw materials across locations and minimize stock-holding costs 1: All in one solution allows for real time information sharing across the company and better customer service. Eg of connectivity: automatically post material consumption, WIP and finished production costs directly into the general ledger, reducing manual work. Master Planning module connects information from many different areas of the company to ensure the most accurate suggestion of purchase, production and transfer orders.. 2: Use forecast scheduling to more accurately match production with demand and the probability of winning quotes from the CRM system can be included in Forecast scheduling to respond to demand faster. 3: Avoid making delivery promises you cant keep with both ATP and CTP. ATP – Available to promise; based on available inventory and current production orders CTP – Capable to promise; based on available material and production capacity 4: Intercompany functionality - real-time connectivity across locations through the one database. Create and update sales and purchase orders across locations in real time. Make Stock-on-hand inquiries in all subsidiaries using the IC functionality and transfer stock using transfer orders. And, sales, production and purchase orders are all linked ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

21 3/31/2017 7:26 PM Insight Make tactical changes to increase production efficiency with insight into production schedules and costs Increase the efficiency of product design and BOM creation Gain insight into and increase the efficiency of shop floor operations 1: The gantt chart scheduling gives you a real-time , graphical overview of your production schedule. Make changes both within and between different work centers by using simple D & D functionality. Estimate production costs before committing to production and analyse actual vs estimated costs. 2: Create and manage BOMs with ease using the graphical BOM designer which is based on MS drag & drop technology. Displays all levels and components of the BOM and items from the inventory table can be drag and dropped into the BOM structure.Items from the BOM can also be drag and dropped into operations on the route. 3: Shop Floor Control Functionality ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

22 Microsoft Dynamics AX Manufacturing
3/31/2017 7:26 PM Microsoft Dynamics AX Manufacturing Product Builder Vendors Customers Demand Generation Procurement Planning Execution and Control Warehousing Here are the key high level manufacturing processes covered by Microsoft Dynamics AX. At either end of the process diagram, we have customers and vendors. And, Microsoft Dynamics AX provides functionality for manufacturers to closely connect with their customers and vendors and strengthen the supply chain: With commerce gateway and biztalk, manufacturers can conduct e-commerce with customers and vendors using XML or EDI And, the EP helps manufacturers provide their customers and vendors with real-time access to information via a browser-based solution. The Product Builder provides functionality for rules-based product configuration, as Thomas will show, is 100% integrated with the CSS part of the EP. Demand Generation: -Forecast scheduling enables sales estimations to be included in production planning to more accurately match production with demand. -The Microsoft Dynamics AX CRM functionality supports demand generation and has integration points with the manufacturing functionality including being able to include the probability of winning quotes from the CRM system in forecast scheduling. -Integration to the Microsoft Demand Planner which provides powerful forecasting and demand planning. The demand planner provides historical based forecasting and replenishment algorithms to improve demand planning through an excel-like interface to help manufacturers improve demand planning. Procurement Planning -Microsoft Dynamics AX provides strong and flexible functionality for materials and resources planning. -With work centers, operations, routes and BOMs, manufacturers have the flexibility to optimize materials and resources planning. -deep insight into inventory using different dimensions. -The solution performs both finite scheduling and finite loading independently or simultaneously giving you a capacity constrained schedule. -The Gantt chart provides a real-time, graphical overview of your production schedule and allows you to make tactical scheduling changes using simple drag and drop functionality. Execution and Control: -Shop Floor Control functionality with automated collection of employee time and attendance information, production data and job progress from the shop floor. -Functionality to support outsourcing of production orders to subcontractors to free up capacity -Save time and increase production efficiency with automatic posting of material consumption, work in progress and finished production costs directly into the financial general ledger. -optimize sourcing across sites using transfer orders and control purchasing orders to get the best price. Warehousing: -Increase warehouse efficiency with a variety of replenishment schemas, the flexibility of defining warehouse layout according to aisles, racks, shelves and bins and optimizing picking routes. -Control the warehouse workflow according to your requirements -Manage multiple warehouses effectively by setting up each warehouse with individual parameters to help ensure the right level of safety stock and service at different locations. -Transfer orders Vendors – providing info to vendors using the Enterprise Portal and Commerce gateway and implementing VMI. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

23 Microsoft Dynamics AX For Manufacturers
3/31/2017 7:26 PM Microsoft Dynamics AX For Manufacturers Advanced and Flexible Manufacturing Functionality Unique Architecture, Low Total Cost of Ownership Connectivity throughout the Supply Chain So, to summarize the value proposition that Microsoft Dynamics AXhas for industrial equipment manufacturers: Can be tailored to match the exact needs of manufacturing businesses. Have seen in the demos throught our presentation how flexible the system and how it supports manufacturers to quickly make changes. The powerful development environment – MorphX- enables fast customization of the solution to support unique or specialized processes. Microsoft Dynamics AX also covers the broad range of functionality that manufacturers require. Also delivers not just manufacturing functionality but a total solution covering SCM, Financial Management, CRM, Project Management, HRM, Business Analysis and e-business. 2) An all-in-one solution. You get all the functionality with one database, one development environment, one programming language and one business logic for all clients. This simplifies implementation, maintenance and upgrading, and contributes to the solution’s low TCO. It also means that whenever the system is modified or new data is added, the updates appear throughout the system in real time,helping you react to changes faster. The three-tier architecture of mMicrosoft Dynamics AX makes it easier for you to add more users and support new lines of business while maintaining your overall system performance. 1 centralized database allows for multiple companies to exist within the same database. The ability to have one common server and one common setup with Microsoft Dynamics AX enables companies to save on both hardware expenditure and operational costs while providing for easy consolidation of company info. across sites. 3) Microsoft Dynamics AX enables you to extend business processes to the Internet so you can reach out to your supply chain. The Internet is a natural part of the solution. The single Microsoft Dynamics AX toolbox is all you need to Web-enable your business processes and take advantage of the opportunities the Internet offers. Microsoft Dynamics AX is an ERP and e-business solution all in one. With Commerce Gateway and Biztalk, customers can conduct e-commerce with their business partners in XML or EDI. And, the enterprise portal presents huge opportunities for real time info sharing both internally and externally. And, as the business logic is separated from the interface, all interfaces – web browser, the application client, XML, mobile or PDA, all have access to the same business logic. No matter where the data is coming from, it is integrated into the one Microsoft Dynamics AX system, thus linking the supply chain. 4) Multi-country capabilities let you operate across borders, languages and currencies with a solution that conforms to the legal and market requirements of 32 individual countries right out of the box. Run multiple languages, interchanging them in real-time. Your global employees can work in the language of their choice, and you can send trading documents to your suppliers and customers in their native language and currency. Global and Local Functionality ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

24 Customer Evidence 3/31/2017 7:26 PM
©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

25 NAI achieved a positive return on its investment in Microsoft Axapta by reducing inventory costs, realizing direct savings in personnel costs, and increasing the productivity of employees through reduced downtime. North Atlantic Industries North Atlantic Industries Achieves Positive Return on Investment With Microsoft Axapta The technology that NAI was using for managing data for enterprise resources and planning fell short of the needs of users in various departments The company selected Microsoft Business Solutions–Axapta because it was the most cost-effective solution available and it offered an open and flexible platform for future customization and integration Savings in personnel costs Elimination of former resource consuming system Increased productivity through eliminated downtime Reduced inventory Link to Case Study Here:

26 Oldcastle Precast Has Room to Grow and Acquire
“Microsoft Axapta enables us to immediately install our business processes, thus allowing us to quickly improve and add value to the companies we acquire, as well as providing financial and reporting for analysis and consolidation.” — Bob Quinn, CFO, Oldcastle Precast Oldcastle Precast Group Oldcastle Precast Has Room to Grow and Acquire The company wanted a solution to fulfill basic business needs while being flexible enough to adapt to expected growth and expansion. They conducted an extensive evaluation of several tier one solutions Oldcastle Precast chose Microsoft Business Solutions–Axapta, a powerful and versatile business application that scales and adapts so medium-sized enterprises can successfully expand their businesses Customized functionality and flexibility Scalability and seamless integration Consistency in financial reporting International capabilities Ease of implementation and use Link to Case Study Here:

27 “In the past, we had unpredictable interruptions in our supply chain
“In the past, we had unpredictable interruptions in our supply chain. Now, with Microsoft Axapta, we can foresee problems. We anticipate them and our system allows us to respond quickly so we can eliminate them. This has optimized our supply chain.” —Marty Ellis, Business Line Manager, Picanol Group Picanol Group Leading Textile Industry Supplier Gains Global Support and Streamlined Processes The Picanol Group needed to update its out-of-date Enterprise Resource Planning (ERP) system and wanted to consolidate the various different systems being used across the group companies; it needed a solution that supported its global presence and ensured communication between the old and new systems, as well as with its customers The Picanol Group implemented Microsoft Business Solutions–Axapta in six of its group companies. This has improved, standardized, and simplified its business processes and IT infrastructure; for communication between several different internal and external systems, the Picanol Group uses Microsoft® BizTalk® Server Global support through the multisite, multilanguage, and multicurrency features Connectivity between customers and partners Optimized supply chain Integration with Microsoft Adaptable, scalable solution Link to Case Study Here:

28 End-to-end Supply Chain Integration for Pullmax
“Microsoft Axapta is great and was the right choice for us, giving us limitless options to improve our business management and customer service.” — Lee Murrell, IT & Systems Manager, Pullmax Pullmax End-to-end Supply Chain Integration for Pullmax Pullmax needed a replacement for the Microsoft MS-DOS—based Pegasus system it had been using previously, and decided on a system that could handle its whole supply chain, including automating ordering, delivery and invoicing Microsoft Axapta with integrated applications including Financials, Logistics, Master Planning, Document Management and Customer Self Service Instant response rates Easy for customers to purchase through Internet Self Service applications Simple and fast reporting Link to Case Study Here:

29 VIDEO Picanol Group 3/31/2017 7:26 PM
©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

30 Microsoft Dynamics AX Industry Builder Solution
3/31/2017 7:26 PM Microsoft Dynamics AX Industry Builder Solution ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

31 3/31/2017 7:26 PM Value Proposition Industrial Equipment Manufacturing for Microsoft Dynamics AX provides an integrated, adaptable business solution that can help you optimize production, increase profitability, and grow your organization while winning against global competition. Industrial Equipment Manufacturing for Microsoft Dynamics AX can help manufacturing companies meet these challenges by integrating and streamlining business, engineering, and production processes for increased efficiency. For industrial equipment manufacturers that need flexibility to serve customer requirements, extend their operations, and turn their ingenuity into an asset, Microsoft offers an integrated, adaptable business platform that can help you optimize production, increase profitability, and grow your organization while winning against global competition. The solution is an enterprise-wide business management system with emphasis on the particular needs of industrial equipment manufacturers. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

32 Solution Benefits Efficient Operations Extending the Business
3/31/2017 7:26 PM Solution Benefits Efficient Operations Extending the Business Competitive Innovation Lean shop floor and beyond Doing more with less: spare parts and in-process Managing clusters Efficient RFQs Visible profitability Machines or systems Installation services Life cycle support Deploying a global network Managing and improving ingenuity Team-based development From clusters to networks Connecting digital equipment So how can industrial equipment companies manage their businesses even better than they do now? The answer has three parts. Efficient Operations Operating “lean” has a special twist for design-intensive industries because it requires embedding the concept and its value into design and engineering processes. Everything that will help make design operations “lean” will also shift design assets from routine operations to real innovation—and Industrial Equipment Manufacturing for Microsoft Dynamics AX provides a number of things that will help your company achieve and manage a leaner design process. Efficient request for quotation (RFQ) processes are just one example. Another is the management of a cluster of subcontractors—the exchange of design specifications, plans, shipment notices, and so on can be performed in a managed framework more efficiently than by merely talking on the phone. Extending the Business Extending the business is really about giving an industrial equipment manufacturer enough flexibility to grow the business by pursuing new revenue opportunities. The move from a machine builder mode to a plant systems manufacturing mode is just one example. Extended life cycle support, through a better service model, is another. Competitive Innovation The last column is really about how we can help you become more competitive through increased innovation—not only with new products, but also with more innovative business processes to gain a competitive edge. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

33 Solution Scope Quote and Bid Source and Engineer Build Install Service
3/31/2017 7:26 PM Solution Scope Quote and Bid Source and Engineer Build Install Service Sales automation Sales configurator Advanced quoting Project mgt. Engineering change mgt. Product life cycle mgt. Content mgt. Compliance mgt. Quality mgt. More… Project planning Outsourcing/ subcontracting Mfg. planning Cluster collaboration Capacity planning Inventory mgt. Quality control Product mgt. Collaborative design More… BOMs and routings Production planning Production scheduling Production control Subcontracting Work order mgt. Lean mfg. Configuration Shop floor data collection Quality control Costing Collaboration portals More… Transportation mgt. On-site install mgt. Project mgt. Document mgt. Collaboration mgt. More… Professional service mgt. Spare-parts planning Enterprise asset mgt. Warranty mgt. More… The solution’s specific support for industrial equipment manufacturing addresses design and engineering processes from request for quotations (RFQs) and product engineering throughout the product life cycle, including maintenance and service. This process orientation is flexible enough to adapt to your specific situation, business model, and level of complexity—both now and as your business evolves. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

34 3/31/2017 7:26 PM Solution Map This diagram provides a snapshot of the components supporting each manufacturing process area. The solution builds on the core Microsoft Dynamics AX solution with industry-specific functionality specifically tailored to provide comprehensive process control and design integration with manufacturing. In addition to what’s shown here, the total solution also provides for management of financial, customer relationship management (CRM), supply chain, human resources, and business analysis. With Industrial Equipment Manufacturing for Microsoft Dynamics AX, manufacturers can streamline operations and manage the product life cycle from start to finish with tailored functionality that supports quoting and bidding, sourcing, design innovation and product engineering, production, installation, and customer service. Industry-specific functionality integrates tightly with core Microsoft Dynamics AX functionality for an end-to-end business management system. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

35 A Solution to Help You Hurdle These Roadblocks
3/31/2017 7:26 PM A Solution to Help You Hurdle These Roadblocks Manage operations and increase efficiency from quote to delivery Extend operations globally and increase life cycle support Gain momentum from competitive innovation of products, processes, and services Let’s take another look at the typical challenges industrial equipment manufacturers face and how we think this solution can help. In broad terms, three of the most common challenges are: Efficient operations (It’s a market imperative to produce more with less, but that’s easier said than done.) Extending the business Competitive innovation One note regarding the last two points: Many manufacturers have significantly improved customer service levels in recent years but, according to the Manufacturing Performance Institute, many have achieved this by negatively affecting profitability. Another hurdle to overcome is the ability to implement enterprise-scale business systems and technology at an attractive price that matches the scale of your company. You don’t want to be at a capability disadvantage to larger competitors, but you can’t spend what they do. Build slide animation with [click] guides [click 1] Industrial Equipment Manufacturing for Microsoft Dynamics AX can help you overcome these roadblocks IN FOUR KEY WAYS. [click 2] First, by helping you implement an integrated business system at an attractive price. You can have the same level of manufacturing business systems and information technology capability as much larger companies do. This solution enables you to operate a more coordinated and efficient operation both internally across all departments and externally with customers, suppliers, and other trading partners. The technology is flexible and scalable to adapt to your business’s growth and evolution. [click 3] Second, by helping you increase design and production efficiency. Integrated design, planning, and scheduling tools empower you to optimize production flow, avoid bottlenecks, and gain the insight to enhance efficiency of shop floor operations and throughout the entire product life cycle. [click 4] Third, by helping you improve service levels and provide complete product life cycle support while increasing profitability. [click 5] Finally, the solution provides integrated business visibility across your entire business and supply chain. Dependable information gives you integrated business insight and analysis capabilities to make better and more timely decisions with greater confidence. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

36 Hub and Spoke Solutions
3/31/2017 7:26 PM Hub and Spoke Solutions As-Built Documentation CEO Pain How do I deploy global operations efficiently? Problem Will operations be connected to help ensure smooth exchange of information? Visualize Solutions What if you could implement a system that would begin to lower your manufacturing costs in 3 to 6 months? Warranty Mgt. Spare Parts Planning Sales Automation Service Mgt. Project Mgt. Dispatching Manufacturing Division and Plant Level “Spokes” Cluster Mgt. As-Built Documentation PLM [Note: Only use this slide if the audience is a division of a larger corporation in a hub/spoke model. ] Many so-called enterprise-scale manufacturing companies are actually a collection of small and mid-sized factory divisions. Although the corporate entity usually has an enterprise-class business management system, it may not be appropriate or cost-effective for the divisions. Another frustrating scenario is growth through the acquisition of smaller manufacturing plants running on disparate systems, which causes problems due to lack of integration and standardization, inefficient processes, and an inability to intelligently consolidate and analyze operational and financial information. Typical challenges for either situation are: High IT costs to implement corporate business management systems at divisional facilities Operational processes requiring too much manual intervention Poor analytical and reporting tools Disparate and independent systems across facilities Customer service hindered by lack of visibility into production and customer history Key indicators of the hub and spoke model: Plant autonomy—limited need for corporate interaction Factory or division size too small for the corporate system based on operational overhead and/or cost Mismatch in functional requirements for the corporate system at subsidiaries Limited IT staffing and skills at subsidiaries Specialized plant processes or needs not met by the corporate system Globally dispersed plants that can’t run off the corporate backbone Industrial Equipment Manufacturing for Microsoft Dynamics AX can be implemented in divisional plants and integrated into the corporate business management backbone, as well as existing Microsoft technology investments, enabling: Rapid implementation Flexibility of operational practices at divisions Streamlining of complex operation activities Warranty Mgt. EAM Spare Parts Planning Service Mgt. Dispatching ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

37 Save Time, Resources, and Money
3/31/2017 7:26 PM Save Time, Resources, and Money Enhance production efficiency using strong, flexible planning and scheduling tools Gain insight to optimize “lean” production, avoid bottlenecks, and manage process improvement Improve inventory management to minimize costs Here are a few specific examples of how the solution can help you. 1. Optimize production efficiency. Shorten cycle times and improve order fulfillment with faster, more effective capacity and materials planning, including available-to-promise (ATP) capabilities, labor estimating, and scheduling. Configure support for make-to-stock (MTS), make-to-order (MTO), assemble-to-order (ATO), configure-to-order (CTO), and engineer-to-order (ETO) processes. 2. Gain insight and flexibility to adjust to changing conditions. Manage process improvement with a graphical planning engine that uses drag-and-drop functionality to easily show the effect of process changes and what-if scenarios. 3. Manage inventory more effectively. Minimize inventory costs, and improve demand forecasting and replenishment, by sharing materials consumption data in real time. Document incoming materials and accurately track lots and locations of raw materials, spare parts, work-in-progress (WIP), and finished goods. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

38 Increase Innovation for a Competitive Advantage
3/31/2017 7:26 PM Increase Innovation for a Competitive Advantage Offer customized products more quickly and cost-effectively Better coordinate sales, design and production processes, and information Provide more innovative service delivery 1. Manage custom products more easily. Easily configure build-to-order items. Respond faster and more accurately to RFQs. Easily analyze product customizations to better predict machine utilization, human resource requirements, costs, and profitability. 2. Improve coordination and synchronization between design and production. Enable real-time collaboration and more efficient exchange of information, including electronic data interchange (EDI). Speed design and quotation processes and reduce estimation risks by capitalizing on financial insight and empowering quick, effective collaboration. Create engineering design documents quickly and accurately with built-in integration between product data management (PDM) and computer-aided design (CAD) systems. 3. Provide more innovative service to customers. Increase order visibility, including online order status, to enhance customer communication and just-in-time (JIT) delivery. Comply with e-business initiatives. Add revenue and increase customer satisfaction with quick access to product information, warranties, service contracts, returns and repairs, and field service calls. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

39 3/31/2017 7:26 PM Extend Your Business Manage the entire product life cycle for opportunities to increase service and life cycle support Link multiple locations and inventories for greater efficiency Expand globally 1. Increase life cycle support. Manage products from concept to field service with a complete Product Life Cycle Management (PLM) system. 2. Link multiple locations and dispersed employees. Manage inventories and orders across multiple sites for maximum efficiency. Enable employees and customers to enter or track orders from anywhere. 3. Gain the agility and business understanding to move into new markets and territories. Take advantage of built-in multisite, multilanguage, and multicurrency capabilities, including local tax, regulatory, and market requirements for more than 30 countries. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

40 Maximize Your IT Investment
3/31/2017 7:26 PM Maximize Your IT Investment Adaptable at an attractive price Industry-specific functionality and powerful customization tools give you a solution tailored to your exact needs—with a faster ROI. Scalable A single, flexible architecture offers the ability to easily scale your IT infrastructure, so the solution can grow with your company. There are three major reasons to choose Industrial Equipment Manufacturing for Microsoft Dynamics AX. 1. You get a solution built to support your company’s specific business processes and don’t have to settle for the one-size-fits-all limitations of some other business management solutions. You implement the solution with only the functionality you need, and rapidly add more functionality to your solution later if required. The flexible technology simplifies implementation, maintenance, and upgrading, and helps to ensure a long-term solution with a lower TCO and faster ROI. 2. The solution can quickly scale upward or downward to support growth or spinoff strategies, as well as changing business conditions. Industrial Equipment Manufacturing for Microsoft Dynamics AX empowers businesses with as few as 50 employees or more than 1,000. Simply add object server capacity to scale even higher. 3. The solution connects smoothly to other Microsoft products, including Microsoft Office system applications, Microsoft SQL Server 2000, Microsoft BizTalk Server 2004, and Microsoft Internet Information Services 6.0. This integration means a familiar user experience, and easier startup and upgrades. And the solution is backed by Microsoft quality assurance and award-winning support services. Integrated Smooth links with the full range of Microsoft products and guidance from Microsoft Dynamics Support Services mean a better return on your overall IT investment. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

41 Maximize Your IT Investment
3/31/2017 7:26 PM Maximize Your IT Investment Rapid, Positive ROI Faster ROI Recent independent ROI research 75% positive ROI within 23 months 56% reduced staffing costs 44% reduced IT costs versus legacy systems Other cited benefits: improvements in inventory turns, delivery times, productivity, and working capital Experience shows that Microsoft Dynamics AX solutions provide faster return on investment (ROI). According to independent research in 2004 by Nucleus Research, Inc. (a global provider of ROI-focused research and advisory services) found that 75% of the participating Microsoft Dynamics AX customers achieved a positive ROI within an average of 23 months. Companies that had not yet achieved a positive ROI had all been using the technology for fewer than two years, and most were projected to achieve payback in the next 6 to 18 months. In the study, Microsoft Dynamics AX customers also indicated significant staff and IT cost reduction directly related to the implementation. From a study by Nucleus Research Inc., The Real ROI from Axapta. Research Note E116, October 2004 ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

42 3/31/2017 7:26 PM © 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

43 3/31/2017 7:26 PM © 2006 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. ©2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.


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