Presentation on theme: "BUDOWNICTWO PRZYSZŁOŚCI MIĘDZYNARODOWE TARGI BUDOWNICTWA UWOLNIJ SWOJĄ WYOBRAŹNIĘ 2013 Poznań, Poland 29.01-01.02 INTERNATIONAL CONSTRUCTION FAIR CONSTRUCTION."— Presentation transcript:
BUDOWNICTWO PRZYSZŁOŚCI MIĘDZYNARODOWE TARGI BUDOWNICTWA UWOLNIJ SWOJĄ WYOBRAŹNIĘ 2013 Poznań, Poland 29.01-01.02 INTERNATIONAL CONSTRUCTION FAIR CONSTRUCTION OF THE FUTURE. INTELLIGENT ARCHITECTURE.
Shortage of close to 1.5 milion flats Great market potential Polands GDP in 2011 was 4,3%. The highest in the entire EU. Europes green island Almost 25% more flats were put into use in the first half of 2012 comparing to the same period in 2011 (decrease of 17,6% was reported than) Increase in flats put into use Mortgage financing for the purchase or construction of an energy-efficient home or apartment. Budget of 300 milion PLN (ca. 70 milion) is prepared for years 2013-2018. Attractive government programs from EU funds Get the idea. Make business
Data from GUS Meet the market. Housing statistics for Ist Q of 2012 71,1% 64,2% 52,5% 47,5% 6,2% 30,9% 15,2% 14,3% 52,5% 43,9% 4,4% 19,7% -27,6% -29,5% -20,6% -3,6% Dwellings put into use in the 1st Q of 2012 in comparison to the same period in 2011
The most important industry meeting in Poland BUDMA 2013. Energy efficient, costs-saving technologies Innovative materials and building systems Intelligent design systems Integrated control and modern building management Construction of the future. Intelligent architecture.
Budma themes: Walls, ceilings, floorsWindows, doors, gatesRoofsEco buildingConstruction systemsFinishing systemsBuilding equipmentServices for construction
Over 1200 manufacturers and distributors 13 exposition halls Over 50 000 visitorsExpositors from 33 countries BUDMA in numbers Data from BUDMA 2012
Intelligent marketing. Meet selected group of key clients Data from BUDMA 2012
International character. Your gate to CEE Data from BUDMA 2012
Special day for the representatives of trade and distribution networks designed to significantly facilitate communication with exhibitors and strengthen the business dimension of the fair. Distributor Day A special space for the presentation of tools and auxiliary equipment for the construction industry, in which everyone can evaluate the latest products in action Testing Zone unique project of the specific path for architects, whose purpose is to facilitate architects and designers to reach innovative materials and unique construction technology of tomorrow. Architectural trail at Budma apart designate two areas: Education and Inspiration, in which additional eventswill take place for this group of visitors. The route Strada di Architettura will also stand companies with the best offer of innovative and unique solutions dedicated to architects and designers. Strada di Architettura 2.0
MTP Gold Medal – reach for the unique package of benefits. Media sponsor of the competition for the Gold Medal is the "Rzeczpospolita national newspaper. In 2013, we continue innovative formula of the prestigious award: the Gold Medal of the Poznan International Fair. Announcing the winners at a much earlier date allows for the implementation of a strong promotional campaign in media, newsletters for professionals, as well as on the Internet. Marketing activities on a large scale cause a noticeable strengthening of awareness about the winning products. Take advantage of the perks offered by taking the part in organized competition in the new formula for the Gold Medal! Interactive presentation of the winning products in special zones located in the heart of the trade fair exposition Masters Zone Public has the opportunity to vote for the best product according to them, which also wins Gold Medal Award - Consumer choice. Consumer Choice set of promotional materials to be used in a promotional campaign: Gold Medal, logo, press releases, press advertising template "MTP Gold Medal Winner" and the video and photos from the awards ceremony. Medalist package
advertising in the BUDMA NEWS magazine competition for the Gold Medal Catalogue of exhibition news logo on eco-bags for visitors advertising in the exhibition calendar Information in the exhibitors press room (at www.budma.pl) logo exposure on the exhibition map advertising in "Rzeczpospolita special insert billboard advertising on the fair grounds BUDMA Exhibitors can take advantage of a number of non-standard forms of promotion:
Close cooperation with 26 chambers, associations and institutes related to the construction sector Ministry of Economy and Ministry of Infrastructure Few thousand announces, relations, videorelations, interviews, articles in brand, national and international media, TV, radio and internet: before, during and after the fair.
Promotional materials mailing to professionals in the construction market on the address database of over 150 000 records (of which 19,000 records to foreign companies). Invitations for a few thousand key representatives of major groups of visitors in the VIP package that includes additional benefits: arrival assistance, accommodation, catering for the exhibition, an invitation to a business evening. Concentration of promotional activities on the most promising foreign markets for our exhibitors. BTL and ATL activities targeted at key groups of visitors (telemarketing, e-mailing, mail, newsletters, trade fairs, Internet, radio and TV. Building materials distributors (retailers, wholesalers and DIY stores) Arcitects and designers Investors and developers Contractors Key group:
We are putting into the operation one of the most comfortable and modern conference building in Poland – Poznan Congress Centre Comfortable We have the most modern trade fair infrastructure in Poland, making the stay at the fair a pleasure for both visitors and exhibitors Modern We provide assistance in the design and construction of the stand, accommodation, staff hiring, catering and many other needs of our customers. Just contact us and we will find the best solution. Proffesional