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Splash Specialists Kristin Ackerman Brett Hartman Noelle Helmer Whitney Strupeck Laura Wall.

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Presentation on theme: "Splash Specialists Kristin Ackerman Brett Hartman Noelle Helmer Whitney Strupeck Laura Wall."— Presentation transcript:

1 Splash Specialists Kristin Ackerman Brett Hartman Noelle Helmer Whitney Strupeck Laura Wall

2 Family Unity [ introduction story ] [ introduction story ]

3 Key Issues Kids want to learnLearning is FUN! Kids want to learnLearning is FUN! Themed restaurants are more popular Grandparents have more money Family time Kids enjoy fantasy but have curiosity for reality

4 Grandparent & Me Day Jimmy Carter proclaimed September 9 as Grandparents day Grandparents like to spoil their grandkids Grandparents like to spoil their grandkids Bonding at Theme Parks is great Grandtravel has increased by 60% since 1996

5 Grandparent & Me Day Costs Little cost to the park to put on event Cost of picture and frame Some advertising needed in newspapers

6 Grandparent & Me Day Benefits Increase attendance into the park Grandparents tickets Young children tickets Able to bond with grandparents

7 Shamu Badge Better version of Fun Card Better version of Fun Card Provides Security Provides Security Rewards! Rewards! Advertisements available on card Advertisements available on card

8 Shamu Badge Costs: Costs: Premier PVC plastic I.D. card from AlphaCard Return on Investment: Return on Investment: Fewer discount Fewer discountentrants

9 Shamu Badge Benefits Draw in young children for the whole year Draw in young children for the whole year Pay full admission Pay full admission Give kids more independence Give kids more independence Increases interest in meal programs & camps Increases interest in meal programs & camps

10 Shark Bait Restaurant Next to Shark Encounter Exhibit Next to Shark Encounter Exhibit Time for Family Interaction Time for Family Interaction Educational & Entertaining Educational & Entertaining

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12 Shark Bait Costs Excellent Exhibit, but can expand upon picnic area Excellent Exhibit, but can expand upon picnic area Themed restaurants are pricey but beneficial! Themed restaurants are pricey but beneficial! Construction: $4-8 mil Construction: $4-8 mil Revenue: $ mil Revenue: $ mil Net Income: up to $33 mil Net Income: up to $33 mil

13 Shark Bait Benefits Renovation Renovation Themed restaurants increase sales Themed restaurants increase sales Gift Shop! Gift Shop! Families want FUN Educational Educational Experience Experience

14 Thank You!!


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