2. MCM Controles Eletrônicos Ltda.
Established in 1983, MCM is currently based in its 10,000 m² of facilities, divided into 3 units, in Santa Rita do Sapucaí, MG, the Brazilian Electronics Valley, and operates all over Brazil and overseas, reaching high levels of customer satisfaction. 
MCM develops, manufactures and markets POWER SUPPLIES AND UPSs. I It also offers a wide range of MANUFACTURING SERVICES. These can comprise all stages, from the acquisition of domestic and imported imputs through manufacturing, distribution and after-sales, thus ensuring the quality of the manufactured products.
Ownership
MCM Controles Eletrônicos Ltda.
João Marcos %
Jorge Casado %

3. MCM Tecnologia e Sistemas Ltda.
A company dedicated to engineering projects, research and development of electronic products with emphasis on Telecom and Energy (AVRs, UPSs and SMPSs).
Ownership
MCM Controles Eletrônicos Ltda.
Flávio Dotta Jr %
MCM Participações e Empreendimentos 51%

4. Mission Vision Values Positioning
Contribute to the development and growth of the society by simplifying the life of people and organizations and offering innovative and quality products and services.
Vision
Be a reference in the electronics service industry and recognized as the best Brazilian company in the market of products for energy conversion, standing out for quality, profitability, and governance by 2015.
Values
Commitment, flexibility, transparency, solidarity, ethics, excellence, and respect to every party related to the business.
Positioning
Invest in technology to simplify the life of people and organizations.

5. Organizational Chart

6. Global Revenues Evolution (R$)

7. Revenues Projection for 2012 (R$)
Descriptive – Global Revenues
2011 Revenues (R$)
Total: R$ 39,692,334
Revenues Projection for 2012 (R$)
Total: R$ 51,800,163
¹ - Power Supplies
² - Voting Machines, ATM, Repair and Customer Services
³ - Power Supplies and UPSs

8. Main Markets
Corporate & Services
Sales Channels

9. Corporate & Services
Development and Manufacturing of Products (Power Supplies) and
Services (Assembly and Repairs).
Segments:
Commercial Automation
Electromedicine
Industrial IT
Telecom

10. Corporate - Products Power Supplies for:
Development and manufacturing of high technology power supplies.
Power Supplies for:
Notebook Computers
Tablets
POS
Time Clocks
PIN PAD
PABX
Fiscal Printers
Mantus - Electromedicine

11. Corporate - Services
MCM offers a wide range of manufucaturing services of several types of equipment based on long-term partnerships and contracts.
The experience in MANUFACTURING SERVICES (Contract Manufacturing) is in offering a wide range of services.

12. Services Among the services performed by MCM, the following stand out:
The manufacturing of: voting machines, telephone card readers, memory sticks and GSM modules;
The Full Refurbishing of ATMs (Automated Teller machines).

13. Services
MCM Repair Center is a source of recurring revenues, with adequate infrastructure to carry out maintenance services on power supplies for CCTV, POS and fiscal printers.

14. 2011 Revenues - Corporate & Services
Services (R$)
Total: R$ 10,172,923
Products (R$)
Total: R$ 20,590,551
¹ - Cielo, Redecard, Customer Services and Daruma

15. Major Customers
Corporate & Services Market

16. Sales Channels
MCM Sales Channels aims to reach the product end-user in the Security, Commercial Automation, Telecom and IT markets. These users are often supplied by a regionalized reseller channel which acquires the products through multi-branded major distributors located in medium and large cities. These distributors have an important role in financing the resale chain, in addition to promoting products and providing technical training courses to them.

17. Sales Channels – Product Line
Development and Manufacturing of:
Power Supplies
UPSs

18. Sales Channels – Markets
Security

19. Sales Channels – Markets
Commercial Automation

20. Sales Channels – Operating Areas
Telecom

21. Sales Channels – Commercial Policy
Master strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values: - Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty. - Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.

22. Sales Channels Distributors 1 5 2 4 3 8 4 7 4 5 3 9 3 6 5 5 5 8 8 1580 7 25 48
Distributors 2011
150 15 60 75
Distributors 2012 1 6 2 3 16 25
Diamond 9 15 7 12
Gold 3 8
Silver 4 9
Total

23. Sales Channels Dealers 140 240 30 80 70 100 170 280 100 200 140 370
120
120
120
250
140
340
600
500
100
250
150
150
500
800
Dealers
2011
Dealers
2012
380
650
300
500
Total
3,400
5,500
140
290
200
380

24. Sales Channels
Revenues (R$ Million)

25. Sales Channels – Growth Projection (Units)
Power Supplies
(Thousand Units)
UPSs
(Thousand Units)

26. Sales Channels - Market Share
CFTV Power Supplies & UPSs (Units)
60%
64%
63%
64%
59%
* ABESE Estimate

27. Sales Channels - Market Share
CFTV Power Supplies & UPSs (R$ Million)
41%
40%
42%
45%
42%

28. Major Customers
Sales Channels

29. Competitive Advantages
1. Strategic Location
Main Distances
Belo Horizonte Km
São Paulo Km
Rio de Janeiro Km
Campinas Km
Dutra Km
Fernão Dias Km
Varginha Km
S. J. dos Campos Km

30. Competitive Advantages
2. Tax Incentives
Federal VAT Incentive
IT Act - PPB
Since 2002
State VAT incentive
Tax Special Regime
Since 2004

31. Competitive Advantages
3. Technology Domain
MCM Research and Development Department in São José dos Campos – SP;
Continuous Improvement and technological innovation;
Reduction of process and product devolopment costs;
Continuously invests in research and development of new technologies;
MCM is a reference in the area it operates, always creating new concepts and structures.

32. Competitive Advantages
4. Sales Channels and Distribution
Master strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values: - Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty. - Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.

33. Competitive Advantages
5. Telecom/Electronics-oriented Labor Force
The great development of the Electronics Valley is connected to Electronics, Telecom, IT and Business Management Education courses promoted in the region. The following stand out: Escola Técnica de Eletrônica “Francisco Moreira da Costa” (ETE) (Electronics Technical School), the first one in Latin America, Instituto Nacional de Telecomunicações (INATEL) (Telecom National Institute) and Faculdade de Administração e Informática (FAI) (IT and Business Management College).

34. Competitive Advantages
6. Certifications

35. Competitive Advantages
7. Marketing

36. Facilities
Plant I
3,500 m²
Production Capacity of 250,000 power supplies/monthly and 5,000 UPSs/monthly
Customer Services Capacity of 50,000 power supplies/monthly

37. Facilities
Plant 2
2,000 m²
Production Capacity of 30,000 voting machines/monthly

38. Facilities
Plant 3
1,600 m²
Production Capacity of 500 ATMs/monthly

39. Thank you!