Presentation on theme: "MCM Controles Eletrônicos Ltda. Established in 1983, MCM is currently based in its 10,000 m² of facilities, divided into 3 units, in Santa Rita do Sapucaí,"— Presentation transcript:
MCM Controles Eletrônicos Ltda. Established in 1983, MCM is currently based in its 10,000 m² of facilities, divided into 3 units, in Santa Rita do Sapucaí, MG, the Brazilian Electronics Valley, and operates all over Brazil and overseas, reaching high levels of customer satisfaction. MCM develops, manufactures and markets POWER SUPPLIES AND UPSs. I It also offers a wide range of MANUFACTURING SERVICES. These can comprise all stages, from the acquisition of domestic and imported imputs through manufacturing, distribution and after-sales, thus ensuring the quality of the manufactured products. Ownership MCM Controles Eletrônicos Ltda. João Marcos 99% Jorge Casado 01%
A company dedicated to engineering projects, research and development of electronic products with emphasis on Telecom and Energy (AVRs, UPSs and SMPSs). MCM Tecnologia e Sistemas Ltda. Ownership MCM Controles Eletrônicos Ltda. Flávio Dotta Jr. 49% MCM Participações e Empreendimentos 51%
Contribute to the development and growth of the society by simplifying the life of people and organizations and offering innovative and quality products and services. Mission Vision Be a reference in the electronics service industry and recognized as the best Brazilian company in the market of products for energy conversion, standing out for quality, profitability, and governance by Values Commitment, flexibility, transparency, solidarity, ethics, excellence, and respect to every party related to the business. Positioning Invest in technology to simplify the life of people and organizations.
Global Revenues Evolution (R$)
Revenues Projection for 2012 (R$) Total: R$ 51,800, Revenues (R$) Total: R$ 39,692,334 ¹ - Power Supplies ² - Voting Machines, ATM, Repair and Customer Services ³ - Power Supplies and UPSs Descriptive – Global Revenues
Main Markets Corporate & Services Sales Channels
Corporate & Services Development and Manufacturing of Products (Power Supplies) and Services (Assembly and Repairs). Segments: Commercial Automation Electromedicine Industrial IT Telecom
Corporate - Products Development and manufacturing of high technology power supplies. POS PABX PIN PAD Mantus - Electromedicine Fiscal Printers Notebook Computers Tablets Time Clocks Power Supplies for:
Corporate - Services MCM offers a wide range of manufucaturing services of several types of equipment based on long-term partnerships and contracts. The experience in MANUFACTURING SERVICES ( Contract Manufacturing ) is in offering a wide range of services.
Services Among the services performed by MCM, the following stand out: The manufacturing of : voting machines, telephone card readers, memory sticks and GSM modules; The Full Refurbishing of ATMs (Automated Teller machines).
Services MCM Repair Center is a source of recurring revenues, with adequate infrastructure to carry out maintenance services on power supplies for CCTV, POS and fiscal printers.
Sales Channels MCM Sales Channels aims to reach the product end-user in the Security, Commercial Automation, Telecom and IT markets. These users are often supplied by a regionalized reseller channel which acquires the products through multi-branded major distributors located in medium and large cities. These distributors have an important role in financing the resale chain, in addition to promoting products and providing technical training courses to them.
Sales Channels – Product Line Development and Manufacturing of: Power Supplies UPSs
Security Sales Channels – Markets
Commercial Automation Sales Channels – Markets
Telecom Sales Channels – Operating Areas
Sales Channels – Commercial Policy Master strategy : strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values: - Manufacturer : Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty. - Distributor : Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.
Competitive Advantages Main Distances Belo Horizonte 420 Km São Paulo 220 Km Rio de Janeiro 380 Km Campinas 229 Km Dutra 120 Km Fernão Dias 20 Km Varginha 120 Km S. J. dos Campos 170 Km 1. Strategic Location
Competitive Advantages 2. Tax Incentives Federal VAT Incentive IT Act - PPB Since 2002 State VAT incentive Tax Special Regime Since 2004
Competitive Advantages 3. Technology Domain MCM Research and Development Department in São José dos Campos – SP; Continuous Improvement and technological innovation; Reduction of process and product devolopment costs; Continuously invests in research and development of new technologies; MCM is a reference in the area it operates, always creating new concepts and structures.
Competitive Advantages 4. Sales Channels and Distribution Master strategy : strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values: - Manufacturer : Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty. - Distributor : Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.
Competitive Advantages 5. Telecom/Electronics-oriented Labor Force The great development of the Electronics Valley is connected to Electronics, Telecom, IT and Business Management Education courses promoted in the region. The following stand out: Escola Técnica de Eletrônica Francisco Moreira da Costa (ETE) (Electronics Technical School), the first one in Latin America, Instituto Nacional de Telecomunicações (INATEL) (Telecom National Institute) and Faculdade de Administração e Informática (FAI) (IT and Business Management College).
Competitive Advantages 6. Certifications
Competitive Advantages 7. Marketing
Facilities 3,500 m² Production Capacity of 250,000 power supplies/monthly and 5,000 UPSs/monthly Customer Services Capacity of 50,000 power supplies/monthly Plant I
Facilities 2,000 m² Production Capacity of 30,000 voting machines/monthly Plant 2
Facilities 1,600 m² Production Capacity of 500 ATMs/monthly Plant 3