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1 Effective Googling! Hardik Thakkar CMED Infosys Technologies.

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1 1 Effective Googling! Hardik Thakkar CMED Infosys Technologies

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3 3 How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened its door in Menlo Park, CA.

4 4 More About Google Google is a play on the word googol which is the mathematical term for 1 followed by 100 zeros and …reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.

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6 6 Number of employees: Worldwide, Google employed 10,000 full-time employees as of now Work Environment: Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingLava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls… Google: The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction. No pop-up ads allowed. A Unique Company Google founders Sergey BrinLarry Page Source:

7 7 Why do we love Google? Size and scope: Now indexing over 20 billion web pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video... and much, much more. Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets...

8 8 But… We may love Google, but few users know how to use full search capabilities.

9 9 Effective Googling How does Google interpret basic search? Google places AND operator between all search terms entered in basic search box. Automatically searches for some plural/singular and grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotes present!

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12 12 Need Exact Phrase? Use quotation marks! infosys billion dollar

13 13 Expand Search With Synonym? Use a tilde e.g.: ~infosys finds IT companies similar to Infosys

14 14 Search by filetype (pdf, ppt, xls, doc) e.g.:.Net Framework filetype:ppt

15 15 Negative Search Terms e.g.: nano –car will return the results with word nano but not Tata Nano car

16 16 Limit your search results to a particular web site e.g.: sparsh will get the pages from where the word sparsh is referred `

17 17 Search for sites that link to a particular website: e.g.:

18 18 Youve found a useful website & want to find other sites like it: e.g.:

19 19 Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples

20 20 Google is a Calculator as well

21 21 Google is Converter too..! Convert currency, units and a lot more

22 22 More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather

23 23 Use Specialty Search Functions Google News: Google Images: Google Blog Search: Google Finance: Google Scholar: Google Book Search:

24 24 Google News Alerts Tracking an event in the news? Create your own Google News alert – its free! Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.

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26 26 Google Scholar Covers: law, medicine, social sciences, arts, humanities, business, & finance. Included items: peer-reviewed papers, theses, book excerpts, abstracts & full-text articles Sources for items: academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.

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28 28 Google Book Search Searches full text of indexed books. If work is in public domain, full contents usually available. If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……

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32 Something exciting at last Localized search Movie search Code search 32

33 33 Effective localized search solution

34 34 Find theatres running your desired movies in your

35 35 codesearch search public source code

36 Google hack for finding movies/music (warning: Not to be tried at office but home…!) e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy

37 Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on…

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39 39 PageRank PageRank explained by Google: Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.

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