3How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened its door in Menlo Park, CA.
4More About Google“Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.”
6Source: http://www.google.com/intl/en/corporate/tenthings.html A Unique CompanyGoogle foundersLarry PageSergey BrinNumber of employees:Worldwide, Google employed 10,000 full-time employees as of nowWork Environment:Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingthe halls…Google:The interface is clear and simple.Pages load instantly.Placement in search results is never sold to anyone.Advertising on the site must offer relevant content and not be a distraction.No pop-up ads allowed.Source:6
7Why do we love Google?Size and scope: Now indexing over 20 billion web pages (conservative estimate).Relevance of Results: PageRankDiversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video and much, much more.Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
8But…We may love Google, but few users know how to use full search capabilities.
9Effective Googling How does Google interpret basic search? Google places “AND” operator between all search terms entered in basic search box.Automatically searches for some plural/singular and grammatical variants.You enter: news readerGoogle searches: news AND reader OR readersDoes not search as exact phrase unless quotes present!
12Need Exact Phrase? Use quotation marks! “infosys billion dollar”
13Expand Search With Synonym. Use a “tilde” e. g Expand Search With Synonym? Use a “tilde” e.g.: “~infosys” finds IT companies similar to Infosys
14Search by filetype (pdf, ppt, xls, doc) e. g. : “ Search by filetype (pdf, ppt, xls, doc) e.g.: “.Net Framework” filetype:ppt
15Negative Search Terms e. g Negative Search Terms e.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car15
16Limit your search results to a particular web site e. g Limit your search results to a particular web site e.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the word ‘sparsh’ is referred `
17Search for sites that link to a particular website: e. g Search for sites that link to a particular website: e.g.: “link:infosys.com”
18You’ve found a useful website & want to find other sites like it: e. g You’ve found a useful website & want to find other sites like it: e.g.: “related:www.infosys.com”
19Google is a Dictionary Find definition of a word or a phrase. e. g Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples
23Use Specialty Search Functions Google News: news.google.comGoogle Images: images.google.comGoogle Blog Search: blogsearch.google.comGoogle Finance: finance.google.comGoogle Scholar: scholar.google.comGoogle Book Search: books.google.com
24Google News Alerts Tracking an event in the news? Create your own Google News alert – it’s free!Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.
28Google Book Search Searches full text of indexed books. If work is in public domain, full contents usually available.If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts.Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……
39PageRank PageRank explained by Google: Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.