1. Relay Function Navigation
User Instructions
For ease of navigating, make sure you are in Slide Show “View Show” mode.
This tool has been developed to assist the Sales Force with navigating the Relay Competency Center (RCC) group.
We hope this tool with be helpful to you as you navigate!
Click on a button to go to the corresponding group.
Marketing, Sales & Support Groups
Customer Information Center (CIC)
Relay Competency Center
Sales Engineer Contact Center (SECC)
Field Based, Customer Facing Groups
Product Application Specialists
OEM Sales
Relay Competency Center
For Internal Use Only

2. Position in Schneider Electric Organization
Provides:
Relay products and solutions for industrial & general purpose applications
Industry segment expertise for competitive advantage and growth
Product management for Square D and Telemecanique brands
Role:
Relay Product & Application Experts
Product Marketing & Management
Product Design & Engineering
Product Manufacturing
Product Testing
Performance Management
Relay Competency Center
For Internal Use Only

3. PRODUCT POSITIONING Zelio Plug-In Relays
Targeted to OEM and large panel builders
Sold in packages of 10
Competitively priced for large quantity sales
Sold through the traditional Square D distributor channel
Marketed to national and international markets
Square D 8501 Plug-In Relays
Targeted to project jobs and end users (MRO)
Sold individually
Square D relays will still be sold through the traditional
Square D distributor channel
Main focus is U.S. market
Positioning Objectives
Establish Telemecanique brand as the preferred plug-in relay brand to OEMs, panel builders and system integrators
Leverage existing Square D customer base to grow Telemecanique relay sales in its targeted markets
Create pull through opportunities of other Schneider components
Ensure the best market penetration and maximize margins
Continue to expand the Square D and Telemecanique product lines
Relay Competency Center
For Internal Use Only

4. RXM Miniature Relays - 3 to 12 Amps
ZELIO PLUG-IN RELAYS
RXM Miniature Relays - 3 to 12 Amps
RUM Universal Relays -10 Amps
RPM Power Relays - 15 Amps
RPF Power Relays - 30 Amps
RSB Interface Relays - 8 to 12 Amps
Relay Competency Center
For Internal Use Only

5. 8501R Control Relays - 3 to 12 Amps
8501 PLUG-IN RELAYS
8501R Control Relays - 3 to 12 Amps
8501R Power Relays -10 Amps
8501R Hermetically Sealed Relays - 5 Amps
8501K Universal Relays - 15 Amps
8501C Power Relays - 30 Amps
Relay Competency Center
For Internal Use Only

6. NORTHFIELD, IL Matt O’Kane Business Director & General Manager
Field Support Group
Internal Support Group
Robert Carson Product Application Specialist
Cindy Pilch
Marketing Manager
Peter Hess
Customer Service Manager
Mike Roller
Director of Engineering
Richard Hull Product Application Specialist
Mike O’Donnell Marketing Product Manager
Jenny Kidd Customer Service
Representative
Ruben Colmenares Product Engineering Manager
Kim Rogalin
Product Application Specialist
Abbey Kocmond
Marketing Coordinator
Dipin Jain Product Engineering Manager
Richard Smith Customer Service
Representative
Ronny James Product Application Specialist
Gil Restrepo Product Engineering Manager
Ken Melton Product Application Specialist
Engineering Lab
West - TBD Product Application Specialist
Relay Competency Center
For Internal Use Only

7. Product Application Specialists
Matt O’Kane Business Director & General Manager
Peter Hess
Customer Service Manager
Adam Steinback Manager of Strategic Partnerships
Bill Moody Distribution Sales Manager
Product Application Specialists
Cindy Pilch
Marketing Manager
Direct Support
Indirect Support
Click on button to go to the corresponding person.
Relay Competency Center
For Internal Use Only

8. Product Application Specialists
Matt O’Kane Business Director & General Manager (acting Sales Director)
Product Application Specialists
Richard Hull
Mid-Atlantic Region
Robert Carson
Northeast Region
Kim Rogalin
Midwest Region
Ken Melton
Southeast Region
Ronny James
South Central
OPEN
West
Functions
Field sales support
Application support
Training support
Click on button to go to the corresponding person.
Relay Competency Center
For Internal Use Only

9. Mike Roller Director of Engineering
Dipin Jain Engineering Product Manager
Ruben Colmenares Engineering Product Manager
Gil Restrepo Engineering Product Manager
Open Engineering
Product Manager
Functions
Product design
Product engineering
Product testing & evaluation
Click on button to go to the corresponding person.
Relay Competency Center
For Internal Use Only

10. Philippe Marie Director of R&D
Engineering Lab Matt Barr Chuck Johnson
Functions
Product design
Product engineering
Product testing & evaluation
Click on button to go to the corresponding person.
Relay Competency Center
For Internal Use Only

11. Mike O’Donnell Abbey Kocmond
Cindy Pilch Marketing Manager
Mike O’Donnell
Marketing Product Manager
Abbey Kocmond
Marketing Coordinator
Functions
Marketing
Brand management
Product positioning
Product management
Product applications
Product pricing
Product promotions
Click on button to go to the corresponding person.
Relay Competency Center
For Internal Use Only

12. Peter Hess Customer Service Manager
Richard Smith
Customer Service Representative
Functions
Customer service
Call escalation
Technical support
Click on button to go to the corresponding person.
Relay Competency Center
For Internal Use Only

13. Business Director / General Manager
Matt O’Kane
Business Director / General Manager
Major Areas of Responsibility
Sales Channel Strategy Marketing Engineering Procurement
PHOTO
Role in Relay Competency Center
Manager: Product Application Specialists (PAS)
Manager: Marketing personnel
Manger: Engineering personnel
Manager: Procurement
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

14. Product Application Specialist
Robert Carson
Product Application Specialist
Major Areas of Responsibility
Sales – Joint sales calls with Schneider Electric sales force
Support – Technical and Application expertise Competitive product assessment Product selection Product training
PHOTO
Role in Relay Competency Center
Product Application Specialist (PAS) Northeast Region
Contact Information
2002 Sproul Road, Suite 300 Broomall, PA 19008
Relay Competency Center
For Internal Use Only

15. Product Application Specialist
Richard Hull
Product Application Specialist
Major Areas of Responsibility
Sales – Joint sales calls with Schneider Electric sales force
Support – Technical and Application expertise Competitive product assessment Product selection Product training
PHOTO
Role in Relay Competency Center
Product Application Specialist (PAS) Mid-Atlantic Region
Contact Information
503 Alpine Circle Talbott, TN 37877
Relay Competency Center
For Internal Use Only

16. Product Application Specialist
Ronny James
Product Application Specialist
Major Areas of Responsibility
Sales – Joint sales calls with Schneider Electric sales force
Support – Technical and Application expertise Competitive product assessment Product selection Product training
PHOTO
Role in Relay Competency Center
Product Application Specialist (PAS) Mid South Region
Contact Information
5217 Meadow Oaks Park Drive Jackson, MS 39211
Relay Competency Center
For Internal Use Only

17. Product Application Specialist
Ken Melton
Product Application Specialist
Major Areas of Responsibility
Sales – Joint sales calls with Schneider Electric sales force
Support – Technical and Application expertise Competitive product assessment Product selection Product training
PHOTO
Role in Relay Competency Center
Product Application Specialist (PAS) Southeast Region
Contact Information
4016 Southbrook Court Kennesaw, GA 30152
Relay Competency Center
For Internal Use Only

18. Product Application Specialist
Kim Rogalin
Product Application Specialist
Major Areas of Responsibility
Sales – Joint sales calls with Schneider Electric sales force
Support – Technical and Application expertise Competitive product assessment Product selection Product training
PHOTO
Role in Relay Competency Center
Product Application Specialist (PAS) Midwest Region
Contact Information
1101 Iroquois Ave, Suite 1409 Naperville, IL 60563
Relay Competency Center
For Internal Use Only

19. Cindy Pilch Marketing Manager Major Areas of Responsibility
Marketing – Product and communications
PHOTO
Role in Relay Competency Center
Manages: Marketing personnel, product pricing, positioning and programs
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

20. Marketing Product Manager
Mike O’Donnell
Marketing Product Manager
Major Areas of Responsibility
Product Management – Plug-in relays
PHOTO
Role in Relay Competency Center
Marketing Product Manager: Product positioning & management
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

21. Marketing Coordinator
Abbey Kocmond
Marketing Coordinator
Major Areas of Responsibility
Marketing – Communications
PHOTO
Role in Relay Competency Center
Marketing Coordinator: Design & Marketing correspondence
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

22. Director of Engineering
Mike Roller
Director of Engineering
Major Areas of Responsibility
Engineering of RCC products – Local offering
PHOTO
Role in Relay Competency Center
Director: Engineering
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

23. Director of R&D - Global Offer
Philippe Marie
Director of R&D - Global Offer
Major Areas of Responsibility
Engineering of Telemecanique global offering of plug-in relays/sockets/accessories
PHOTO
Role in Relay Competency Center
Director: R&D
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

24. Engineering Product Manager
Ruben Colmenares
Engineering Product Manager
Major Areas of Responsibility
Engineering
PHOTO
Role in Relay Competency Center
Engineering Product Manager Power plug-in Relays
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

25. Engineering Product Manager
Dipin Jain
Engineering Product Manager
Major Areas of Responsibility
Engineering
PHOTO
Role in Relay Competency Center
Engineering Product Manager International Product Management
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

26. Engineering Product Manager
Gil Restrepo
Engineering Product Manager
Major Areas of Responsibility
Engineering
PHOTO
Role in Relay Competency Center
Engineering Product Manager Sockets and Accessories
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

27. Customer Service Manager
Peter Hess
Customer Service Manager
Major Areas of Responsibility
Support Services
PHOTO
Role in Relay Competency Center
Customer Service Manager Call escalation support Product Application Specialist Support
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

28. Customer Service Representative
Richard Smith
Customer Service Representative
Major Areas of Responsibility
Support services
PHOTO
Role in Relay Competency Center
Customer Service Representative Call Escalation Support
Contact Information
191 Waukegan Road Northfield, IL 60093
Relay Competency Center
For Internal Use Only

29. INTERNAL SUPPORT EXTERNAL SUPPORT
Role:
Relay application specialist
Relay level 2 technical support
Relay product management & marketing
Role:
Relay product specialist
Relay application specialist
Distributor training
Customer visits
Functions:
Definition of value by brand & features
Positioning strategy
Engineering design
Market research
Manufacturing
Product Quality
Application support to CIC
Product support to CIC
Marketing collateral through SECC
Functions:
Sales support to Field Sales and Distributors
Application support to customers
Relay Product support group
Related Contacts:
OEM Sales
CIC (Customer Information Center)
SECC (Sales Engineer Contact Center)
Relay PAS (Product Application Specialists)
Related Contacts:
CIC (Customer Information Center)
SECC (Sales Engineer Contact Center)
Relay Competency Center
For Internal Use Only

30. PRODUCT APPLICATION SPECIALISTS
Role:
Product Application Specialists (PAS)
Functions: See Org Charts for Contacts
Customer visits
Customer conversions to Schneider solutions
Distributor Training
Industry application assistance on A&C focus segments
Contacts:
Robert Carson
Richard Hull
Ronny James
Ken Melton
Kim Rogalin
To engage the PAS, see map or call the RCC at
Relay Competency Center
For Internal Use Only

31. CUSTOMER INFORMATION CENTER (CIC) &
SALES ENGINEER CONTACT CENTER (SECC)
Role:
Service Representatives
Related Contacts:
Product Support Groups
Supply Chain Management
Sales Operations
Field Offices
Accounts Receivable
Channel Accounts / End Users
Sales Engineers Contact Center
Customer Information Center
Product Support Group
1-888-SquareD
Functions: See Org Charts for Contacts
Commercial: Order Entry, Order Inquiry, Price, Availability, Tracking
Claims: Returns, Shipping discrepancy, Price adjustment, Debits, Deductions, Statement clean ups
Rebates: CPA, Powerbuilder, SPE
SPD Central: Inputs all Profile / CPA Special Price Agreements into Q2C
Specialty Services : handles transactions related to Strategic Accounts, Direct OEM, Government Services
SPE Project Management (small project management)
Technical Product Support: questions related to Schneider product offering
Electronic Linkage: Provides support and direction for EDI and My Schneider Electric
Sales Engineer Contact Center: provides support for all Sales Functions - See Org Charts for Contacts
International: Supports the 60 Schneider Affiliate Countries for NEMA products
Canada CIC: Provides Commercial, Claims and Technical Support for Canadian activity
Literature: catalogs, handouts, manuals, drawings (via Banta, )
Product Samples: for internal customers only (sample order process)
Cross references, obsolete product info.
Info from/to customer, virtual meeting, plant visits, OEM Technology and Solutions Center (TASC) and A&C Industrial Solutions Center engagement, etc.
Relay Competency Center
For Internal Use Only

32. FIELD SALES ENGINEER PRODUCT SUPPORT FOR RELAYS
Field Sales Engineer (FSE) Contact
FSE
(Primary Contact Option)
FSE
(Secondary Option if needed)
SECC Sales Engineer Contact Center 888-SQD-SECC
CIC Customer Information Center
888.SQUARED
LITERATURE: catalogs, handouts, manuals, drawings (via Banta, )
PRODUCT SAMPLES: for internal customers only (sample order process)
RESEARCH: cross-references, obsolete product info.
ORGANIZE: info from/to customer, virtual meeting, plan visit, etc.
ARRANGE: OEM Technology and Solution Center (TASC) and A&C Industrial Solution Center involvement
Logistics, Order based expedites and inquiries
RCC Relay Competency Center
Support Escalation
PRODUCT SUPPORT: technical product support
Relay Competency Center
For Internal Use Only

33. PRODUCT APPLICATION SPECIALIST TERRITORY COVERAGE
Relay Competency Center
For Internal Use Only

34. Strategic OEM Accounts
OEM SALES
Gregg Morasca
Vice President
OEM Sales
Sandi Lakin
Executive Secretary
Dave Tracy
Southeast RSM
Jeff Shewman
Northeast RSM
Richard Odle
Central RSM
Dave Henrichs
Midwest RSM
Matt Douglas
North Central RSM
Keith Munson
West RSM
Dave Henrichs
Manager
Business Development
Charles Forsgard
Director
Strategic OEM Accounts
Relay Competency Center
For Internal Use Only

35. OEM SALES NORTHEAST RCC Field Support Jeff Shewman Northeast RSM
RCC Field Support
Robert O’Donnell
Manager
Robert Carson
PAS – Northeast Region
Gregory Quinkert
David Mortimer
Kevin Piper
Nicholas Ricci
Charles Beard
Pat Hilgar
Walter Koetter
Mike Driscoll
Richard Hull
PAS – Mid-Atlantic Region
Delaware is handled by Richard Hull
Relay Competency Center
For Internal Use Only

36. OEM SALES NORTHEAST RCC Field Support Robert O’Donnell 781-232-1304
Robert Carson
PAS – Northeast Region
Robert Day
Juan Penaloza
Peter Duarte
Scott Preston
Robert Gallant
Gary Shevlin
Relay Competency Center
For Internal Use Only

37. PAS – Mid-Atlantic Region
OEM SALES SOUTHEAST
David Tracy
Southeast RSM
RCC Field Support
Richard Hull
PAS – Mid-Atlantic Region
Jon Cieslewicz
Michael Johnson
Geisy Penton
Robert Cietek
Randall Loman
Ty Pruitt
Ken Melton
PAS – Southeast Region
Patricia Doering
Thomas Lorenz
Valerie Tur
Albert Fancher
Roger Manus
John Yates
Relay Competency Center
For Internal Use Only

38. Memphis is handled by Richard Hull
OEM SALES CENTRAL
Richard Odle
Central RSM
RCC Field Support
Brian Bennett
Timothy Hines
Ronny James
PAS – South Central
Mitch Breaux
Jonathan Johnson
Ken Melton
PAS – Southeast Region
Bryan Buhler
Andrew Korthames
Rebecca Burgess
John Werts
Memphis is handled by Richard Hull
Kenneth Clark
Thomas Worley
Relay Competency Center
For Internal Use Only

39. OEM SALES NORTH CENTRAL
Matt Douglas
North Central RSM
RCC Field Support
Kim Rogalin
PAS – Midwest Region
Ralph Baughn
Manager
John Nin
Manager
Brian Clark
Bill Cummings
Anthony Di Stefano
Ruby Gill
Eric Hopkins
Joe Middendorf
Mark Prestemon
Andrew Vavere
Relay Competency Center
For Internal Use Only

40. OEM SALES NORTH CENTRAL
Ralph Baughn
RCC Field Support
Kim Rogalin
PAS – Midwest Region
James Aras
Angela Farina
Greg Doozan
James LaRosa
Relay Competency Center
For Internal Use Only

41. OEM SALES NORTH CENTRAL
John Nin
RCC Field Support
Kim Rogalin
PAS – Midwest Region
Ralph Gordyan
Keith Welch
Joseph Middendorf
Craig Witker
Ryan Sancraint
Relay Competency Center
For Internal Use Only

42. OEM SALES MIDWEST RCC Field Support Open Midwest RSM XXX Kim Rogalin
PAS – Midwest Region
Michael Buelt
Manager
Diane Morando
Manager
Steven Breen
Jake Dreske
Eric Hanson
Jason Hensel
Steven Le Duc
Douglas Marbach
James Voss
Russell Yost
Relay Competency Center
For Internal Use Only

43. OEM SALES MIDWEST RCC Field Support Michael Buelt 314-957-0203
Kim Rogalin
PAS – Midwest Region
Bruce Nixon
Mike Kraft
Ronny James
PAS – South Central
Terry Kruid
Michael Plummer
Richard Moffet
Relay Competency Center
For Internal Use Only

44. (handled by Peter Hess)
OEM SALES WEST
Keith Munson
West
RCC Field Support
Open
PAS – West Region
(handled by Peter Hess)
Alex Beltran
David Hausbeck
Michael Godinez
Chris Heberlein
Brian Gold
Steven Smith
Michael Grinter
Steven Studebaker
Relay Competency Center
For Internal Use Only

45. End of the Document
Relay Competency Center
For Internal Use Only