1. architecture impression Electronic Window Dressing? Impression Management on the Net Edited from Carol Saunders Susan Winter and Paul Hart Added by Mary Mccord

2. architecture impression Internet zHistorically: Scientific Communities zElectronic Commerce ynew distribution channel yBuild it and they will come? zImage Building yIs this my kind of store? ypowerful, low cost medium

3. architecture impression Internet Impression Management zMetaphors yInternet as a Tool xWeb Page: new medium for disseminating information yInternet as Electronic Main Street xWeb Page: store front xWindow dressing conveys information about organization xBrowsers may use information in initial stages of purchase

4. architecture impression Store Fronts zConvey Information about organization and its activities yPhysical yElectronic

5. architecture impression Store Fronts - Physical zArchitecture framing window zArtifacts displayed in window zActivities seen through windows zNorms zImage-creating power of color

6. architecture impression Store Fronts - Electronic zText zColor zImages and icons zStructure of Web site zNorms

7. architecture impression Physical translated to Virtual Architecture zMcDonald'sMcDonald's zPizza HutPizza Hut zWhite House of USAWhite House of USA zMastercard InternationalMastercard International zUniversity of Central MissouriUniversity of Central Missouri

8. architecture impression Dramaturgical Perspective - Fronts zAppearance - stimuli which tell us about social status, ritual state (formal or informal) yon web: text, graphics, hyperlinks yhttp://www.eat.com zManner - stimuli about role (aggressive, meek) yon web: nature of page, interactiveness

9. architecture impression Web Pages and Impression Management zPart of the social setting on the Internet zCan convey important symbolic information affecting purchase/evaluation of company

10. architecture impression Nature of IS impacts zPlanned yon-line sales yproduct information dispersal ymarket research yrecruitment yetc. zUnplanned yimage building and brand development ybarriers to purchase

11. architecture impression Bad Sites – what a giggle zhttp://www.pcworld.com/article/id,12711 6-page,8-c,sites/article.htmlhttp://www.pcworld.com/article/id,12711 6-page,8-c,sites/article.html zhttp://www.angelfire.com/super/badwebshttp://www.angelfire.com/super/badwebs zwww.theworstwebsite.comwww.theworstwebsite.com