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Architecture impression Electronic Window Dressing? Impression Management on the Net Edited from Carol Saunders Susan Winter and Paul Hart Added by Mary.

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Presentation on theme: "Architecture impression Electronic Window Dressing? Impression Management on the Net Edited from Carol Saunders Susan Winter and Paul Hart Added by Mary."— Presentation transcript:

1 architecture impression Electronic Window Dressing? Impression Management on the Net Edited from Carol Saunders Susan Winter and Paul Hart Added by Mary Mccord

2 architecture impression Internet zHistorically: Scientific Communities zElectronic Commerce ynew distribution channel yBuild it and they will come? zImage Building yIs this my kind of store? ypowerful, low cost medium

3 architecture impression Internet Impression Management zMetaphors yInternet as a Tool xWeb Page: new medium for disseminating information yInternet as Electronic Main Street xWeb Page: store front xWindow dressing conveys information about organization xBrowsers may use information in initial stages of purchase

4 architecture impression Store Fronts zConvey Information about organization and its activities yPhysical yElectronic

5 architecture impression Store Fronts - Physical zArchitecture framing window zArtifacts displayed in window zActivities seen through windows zNorms zImage-creating power of color

6 architecture impression Store Fronts - Electronic zText zColor zImages and icons zStructure of Web site zNorms

7 architecture impression Physical translated to Virtual Architecture zMcDonald'sMcDonald's zPizza HutPizza Hut zWhite House of USAWhite House of USA zMastercard InternationalMastercard International zUniversity of Central MissouriUniversity of Central Missouri

8 architecture impression Dramaturgical Perspective - Fronts zAppearance - stimuli which tell us about social status, ritual state (formal or informal) yon web: text, graphics, hyperlinks yhttp://www.eat.com zManner - stimuli about role (aggressive, meek) yon web: nature of page, interactiveness

9 architecture impression Web Pages and Impression Management zPart of the social setting on the Internet zCan convey important symbolic information affecting purchase/evaluation of company

10 architecture impression Nature of IS impacts zPlanned yon-line sales yproduct information dispersal ymarket research yrecruitment yetc. zUnplanned yimage building and brand development ybarriers to purchase

11 architecture impression Bad Sites – what a giggle zhttp://www.pcworld.com/article/id, page,8-c,sites/article.htmlhttp://www.pcworld.com/article/id, page,8-c,sites/article.html zhttp://www.angelfire.com/super/badwebshttp://www.angelfire.com/super/badwebs zwww.theworstwebsite.comwww.theworstwebsite.com


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