1. At 50MM HHs, Addressable TV Has A Larger Footprint Than Netflix & Other Popular Subscription Platforms
Source: VAB analysis of Nielsen data and company reports for Netflix (Sept ‘16), Amazon Video (estimated) and Hulu for 2Q 2016; Amazon Prime subs based on Q4’15 data from SNL Kagan as of March 2016; Sling TV based on mid-September 2016 Nielsen estimates; HBO based on SNL Kagan and company reports June 2016 (includes cable, DBS, Telco & OTT subs); Spotify based on SNL Kagan as of March 2016, SiriusXM and Twitch based on latest available company reports. 1

2. Furthermore, Addressable TV’s Audience Would Rank In The Top 10 If It Was Considered A Digital Ad-Tech Platform
Addressable TV’s audience universe is estimated to be 127.7MM P2+ when projected out across the 50MM household footprint (avg # of people per cable HH x household penetration)
comScore Rank: #2 #3 #5
#7* #8 #9
#10
#11
#12
#16
#20
#23
#26
#30
#46
Note: Digital platforms ranked on “monthly unique visitors” among the top 100 measured web domains
*Addressable TV would be ranked #7 from an audience perspective in comScore if it was a measured digital ad-tech platform 2
Source: comScore, August 2016 MediaMetrix (top web domains, except for Snapchat which was based off of “properties”), total unique visitors. Addressable TV’s total audience is estimated based on 49.8MM addressable HHs multiplied by (the ratio of P2+ / HHs in “cable and/or ADS” households from Nielsen universe estimates).