Presentation on theme: "TV Evolution From the Linear Past to the Non-Linear Future Horia Cazan."— Presentation transcript:
TV Evolution From the Linear Past to the Non-Linear Future Horia Cazan
it took something like half-a-century before a car had stopped looking like horse-drawn carriage Is the future of TV in doubt?
Similarly, early TVs often looked like some odd amalgam of sitting room furniture and a radiogram it then took another generation to pass before colour was added and another until HD was added Is the future of TV in doubt?
Linear is the way we watch broadcast TV, where there is a constant stream flowing past us and we have a simple binary choice to watch it or not
Non-linear is recorded TV where we dip into a pool of content and choose what to watch and the order in which we watch it this is what happens when we record stuff on our PVR, visit YouTube,install Boxee, go to TVR Plus or use the iPlayer catch-up services. Is the future of TV in doubt?
Traditional Television are able to create top content by the very best creative teams even if they have to do battle with major global players like Apple and Google for platform space, their content should remain king For the time being at least it seems TV companies are playing catch-up Is the future of TV in doubt?
TV has joined the internet, a medium that evolves in months a years rather than years and decades The Internet pioneers are making the early ground, not TV stalwarts The speed of change is far, far quicker than anything they have experienced before TV is playing against companies who are comfortable working at that speed TV must adapt or die Is the future of TV in doubt?
4G (Mobile broadband, mobile TV, Interactive TV) 2002, strategic vision for 4G (ITU) 2005, WiMax in South Korea by KT 2007, NTT DoCoMo, 100Mbps/1Gbps (moving/stationary) 2008, Viviane Reding suggested re-allocation of MHz to WiMax 2008 first WiMax phone, HTC Max4G 2012 WiMax by Vodafone in Romania Technology, stupid
The Future Of Television is… Video will be everywhere Walls, ceilings, floors, tables (Blade Runner) Every TV is connected Infinite channel world Targeted advertising
The Future Of Television is… Humans think images TV networks will be replaced with content aggregation and content delivery Media will be delivered everywhere On mobile devices On ceiling On walls In all social media environment
The Future Of Television is… CISCO survey in feb. 2011, before the OTTCon San Jose, March 2011 Channels will go away Remote will be replaced with better interfaces Screens everywhere Ads is history (DVR + cheap subscription) Consumers will get involved Watch together, virtually Your content follows you Creation goes viral
Bibliography - The Wooster Blog - Non-linear Video, A cross-platform interactive video experience - Robert Seeliger, Christian Räck, Dr. Stefan Arbanowski, CONTENT 2010 : The Second International Conference on Creative Content Technologies - Patrick Barwise speech - Oxford Media Convention, guardian.co.uk, Changing Media Summit The race to dominate the future of TV, Bringing TV to Life, Issue II, Francesco Venturini, accenture - CISCO survey in feb. 2011, before the OTTCon