1. What is Rhetoric?

2. Definition of Rhetoric
Rhetoric (n) - the art of speaking or writing effectively.
Content = WHAT
Rhetoric = HOW

3. Rhetoric is HOW we give the impressions we give
Rhetoric is HOW we give the impressions we give. HOW we say what we say, do what we do, write what we write.

4. The goal of persuasion is to change others’ point of view or to move others to take action.

5. Aristotle and The Art of Rhetoric:
Aristotle ( BC: Greece)
More than any other thinker, Aristotle determined the orientation and content of Western intellectual history.
Author of systems of thought
we still use today—both in
philosophy and science.

6. Aristotle’s Rhetorical Triangle:
Aristotle believed that to make convincing arguments, writers needed to look at three elements: the speaker’s persona, the audience, and the subject matter.

7. What is logos, ethos, and pathos?
Logos = Logic, Reason, Facts Ethos = Ethics, Image, Credibility Pathos = Emotions (Passion)

8. Logos, Ethos, Pathos
Using logos, ethos, and pathos will help you to master the art of persuasion. • Through language, you will be able to change the point of view of others! • Through language, you will be able to motivate others to take action!

9. Logos
Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

10. Logos Example
Eighty percent of the writers interviewed said they write at least four rough drafts before they publish a piece of writing.

11. Ethos
Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.

12. Ethos Example
“I have been teaching writing for twenty years . . .” Or “I am an ethical expert, so believe what I say.”

13. Pathos
Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

14. Pathos Example
She stood before the class preparing to present her speech. She regretted not rehearsing the night before. Her knees shook, her breath grew shallow, and colored spots danced before her eyes. She gripped the podium and hoped she would not pass out in front of her classmates.

15. Review
Logos = logic
Logos is an argument based on facts, evidence and reason.
Using logos means appealing to the readers’ sense of what is logical.

16. Review Ethos = Ethics / Image Ethos is an argument based on character.
The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

17. Review Pathos = argument based on feelings
Using pathos means appealing to readers’ emotions and feelings.