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FROM THE VERY HEART OF POTATO. FARM FRITES GROUP PRESENTATION.

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Presentation on theme: "FROM THE VERY HEART OF POTATO. FARM FRITES GROUP PRESENTATION."— Presentation transcript:

1 FROM THE VERY HEART OF POTATO

2 FARM FRITES GROUP PRESENTATION

3 FARM FRITES GROUP History 1971: Start of Farm Frites in Oudenhoorn: chilled fries 1975: First production line frozen fries 1987: Opening of first sales office abroad in Spain 1989: Farm Frites Egypt established 1990: Farm Frites moves into potato specialties in Belgium 1993: Farm Frites Poland established 1996: Farm Frites Argentina established 1998: Start commercial penetration CEE 2001: Group volume exceeds 500 K ton 2007: Piet de Bruijne becomes sole shareholder 2010: Serving over 100 countries 2012: 780 K ton of sales

4 FARM FRITES GROUP Key facts Family owned enterprise Over 40 years of experience in farming and processing of potatoes One of the leading producers in the potato business with turnover of approx. 500 million USD Over 1, tons of potatoes processed annually into tons of product Strong position in chilled segment Global supplier: sales to over 100 countries Over employees in 26 production / sales units including the joint ventures Poland and Egypt PRODUCTION SALES OFFICE

5 Family enterprise: Second generation Piet de Bruijne (50) CEO / Shareholder Invested capital: 220 mio Open to partnerships FARM FRITES GROUP Key characteristics

6 Stands for: Family enterprise: core values: Purity Authentic Agricultural abilities Consistent long term strategy Autonomous Devoted to potatoes: Farm Frites = potatoes = Farm Frites Customer intimacy; close to the market Sustainability Concern for the human side of business Ambitious FARM FRITES GROUP Positions, focus and business approach

7 French fries and cut specialties Flavored / coated potato products Shaped mashed and shredded products Proven track record FARM FRITES GROUP Portfolio

8 FARM FRITES GROUP Segment: Foodservice: Focus segment Applying several business models based upon local presence in the market Intensive market approach in prime focus countries like Netherlands, Russia, Poland, Czech Republic, Egypt and Argentina Key account approach in developed mature markets in Western Europe; supplying major chains Distributor support in other emerging markets In relevant markets local sales offices and or representatives Portfolio containing both frozen and chilled product

9 FARM FRITES GROUP Segment: retail Retail brand if needed and supportive to foodservice Brand building Some relevant brand positions achieved in emerging markets, presence in major Key accounts

10 FARM FRITES Supply base Western Europe: Holland/Belgium

11 FARM FRITES Supply base Eastern Europe: Poland Established 1993 Production volume about T fries Own farming : farm (4000 ha.), 15% of need Awarded by McDonalds: no 1 sustainable flagship farm in Europe, GlobalGAP (since 2004) Supply to McDonalds in Europe Supply to FF sales offices in Eastern Europe

12 FARM FRITES Supply base Eastern Europe: Poland

13 Established 1989 (joint venture with Americana) Production volume about T fries Own farming covering 50% of needs Full traceability and Global GAP certified Supply to McDonalds in APMEA Zone Product portfolio ( pre-fried frozen potato & flakes) FARM FRITES GROUP Supply base Egypt

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15 FROM THE VERY HEART OF POTATO

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17 product portfolio

18 Product catalogue

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