1. FROM THE VERY HEART OF POTATO

2. FARM FRITES GROUP PRESENTATION2

3. FARM FRITES GROUP History
1971: Start of ‘Farm Frites’ in Oudenhoorn: chilled fries
1975: First production line frozen fries
1987: Opening of first sales office abroad in Spain
1989: Farm Frites Egypt established
1990: Farm Frites moves into potato specialties in Belgium
1993: Farm Frites Poland established
1996: Farm Frites Argentina established
1998: Start commercial penetration CEE
2001: Group volume exceeds 500 K ton
2007: Piet de Bruijne becomes ‘sole’ shareholder
2010: Serving over 100 countries
2012: 780 K ton of sales

4. FARM FRITES GROUP Key facts
Family owned enterprise
Over 40 years of experience in farming and processing of potatoes
One of the leading producers in the potato business with turnover of approx. 500 million USD
Over 1, tons of potatoes processed annually into tons of product
Strong position in chilled segment
Global supplier: sales to over 100 countries
Over employees in 26 production / sales units including the joint ventures Poland and Egypt
PRODUCTION
SALES OFFICE 4

5. Invested capital: 220 mio € Open to partnerships
FARM FRITES GROUP Key characteristics
Family enterprise:
Second generation
Piet de Bruijne (50) CEO / Shareholder
Invested capital: 220 mio €
Open to partnerships

6. FARM FRITES GROUP Positions, focus and business approach
Stands for:
Family enterprise: core values:
Purity
Authentic
Agricultural abilities
Consistent long term strategy
Autonomous
Devoted to potatoes: Farm Frites = potatoes = Farm Frites
Customer intimacy; close to the market
Sustainability
Concern for the human side of business
Ambitious 6

7. FARM FRITES GROUP Portfolio
French fries and cut specialties
Flavored / coated potato products
Shaped mashed and shredded products
Proven track record

8. FARM FRITES GROUP Segment: Foodservice:
Focus segment
Applying several business models based upon local presence in the market
Intensive market approach in prime focus countries like Netherlands, Russia, Poland, Czech Republic, Egypt and Argentina
Key account approach in developed mature markets in Western Europe; supplying major chains
Distributor support in other emerging markets
In relevant markets local sales offices and or representatives
Portfolio containing both frozen and chilled product

9. FARM FRITES GROUP Segment: retail
Retail brand if needed and supportive to foodservice
Brand building
Some relevant brand positions achieved in emerging markets, presence in major Key accounts 9

10. FARM FRITES Supply base Western Europe: Holland/Belgium10

11. FARM FRITES Supply base Eastern Europe: Poland
Established 1993
Production volume about T fries
Own farming : farm (4000 ha.), 15% of need
Awarded by McDonalds: no 1 sustainable flagship farm in Europe, GlobalGAP (since 2004)
Supply to McDonalds in Europe
Supply to FF sales offices in Eastern Europe 11

12. FARM FRITES Supply base Eastern Europe: Poland

13. FARM FRITES GROUP Supply base Egypt
Established 1989 (joint venture with Americana)
Production volume about T fries
Own farming covering 50% of needs
Full traceability and Global GAP certified
Supply to McDonalds in APMEA Zone
Product portfolio ( pre-fried frozen potato & flakes) 13

14. FARM FRITES GROUP Supply base Egypt

15. FROM THE VERY HEART OF POTATO

16. FROM THE VERY HEART OF POTATO

17. product
portfolio

18. Product catalogue

19. Product catalogue

20. Product catalogue

21. Product catalogue

22. Product catalogue

23. Product catalogue

24. Product catalogue