Presentation on theme: "Tourist attractions : more theories, with examples in practice"— Presentation transcript:
1Tourist attractions : more theories, with examples in practice Leiper (2004) Tourism Management, Chapter 13 “Tourist Attractions… ”,summarises and interprets work by several researchers : Gunn, MacCannell, Lew, Pearce, Stear, Leiper and others.
2TopicsRevision: previous presentation on TAsTourists are never literally “attracted”How do tourist attractions really function?Nine functions of markersGunn’s design for structure at nucleiAttraction hierarchy
3An earlier presentation on the topic noted that … … tourist attractions are highly diverse… virtually anything can be the focus of a tourist attraction… some involve mass tourism, others involve very few tourists
4An earlier presentation on the topic noted one of MacCannell’s theories on attractions … … Tourist attractions tend to evolve, progressing through five stages:NamingElevationFramingEnshrinementDuplication
5What are tourist attractions, & how do they function? They do not function in a literal way:They do not literally “attract”.There are no “pull factors” in tourism.
7Magnets literally attract A physical force from inside a magnet,reaches out into its magnetic field,and shapes the activity of certain objects(eg iron filings) in that field.Magnets attract, they pull objects towards them.
9The Earth literally attracts unconstrained objects This is caused by gravitational forceGravity reaches out from very large objects (e.g. Earth) to shape the movements of much smaller objects (which then fall to Earth)
11How do tourist attractions attract tourists? It does not happen literally.There is nothing in what we call ‘attractions’ that reaches out to attract tourists in the way that magnets literally attract iron filings, or that the Earth literally attracts falling objects.
12Nothing in this painting pulls or attracts people to it Nothing in this painting pulls or attracts people to it. It does not function in the same way as a magnet or as Earth’s gravity.So, what causestourists toseemingly beattracted or pulledby the Mona Lisa?…or by any other so-called “attraction”?
13Dean MacCannell’s theories include a clue for how tourist “attractions” and other forms of “attraction” involving humans really work.He defined sightseeing attractions as a set comprising a sight, a tourist and a marker – the latter being information about the sight received by a tourist.Later researchers, Stear and Leiper, extended MacCannell’s theory, explaining in more detail how “attraction systems” really work.
14MacCannell defined sightseeing attractions as a type of sign, comprising : At least one touristAt least one marker (information, about a sight, received by tourists and meaning something [?] to them)A sight
15A sign is something that conveys meaning Semiotics (the science of signs) says thata sign is information + an object referred to+ a person receiving the information and deriving meaning from it.A sign is not a signpost, nor the information on it.
16We can now ask …How do people get information about the things that seem to be “tourist attractions”?What effect might the information have on persons who become tourists and visit those things?
18The crucial function of generating markers Without generating markers, information pre-trip, nobody would become motivated to be a tourist.Pre-trip information about “attractions” can react with needs, lead to motivation and to a decision to depart on a trip.
19Three locations of markers in a tourist attraction system Generating markers (pre-trip, before departure to the “attraction”)Transit markers (on the way to a known “attraction”)Contiguous markers (located at the site, sight, object, event etc.)
21Markers are often received by tourists in TGRs, in TRs and in TDRs Most tourists receive a huge quantity of markers, about a huge array of attractionsThis can become information overloadEach tourist decides which of many “attractions” they will visit.
22Functions of markers in tourist attractions 1. Trigger motivation to travel2. Help decide where to go3. Plan itineraries4. Decide each day’s activities5. Use to locate the nucleus6. Tell tourists they have arrived7. Enable image formation8. Assist memory of previous experiences9. Give meaning to tourism….. Others ?
23How do tourist attractions “attract” tourists? Marker function # 1 There are no so-called “pull factors” in tourismTourists are pushed toward places that seem capable of satisfying their touristic needsThey are pushed by their own motivation, via relevant information reacting on tourists’ needs.Tourists might receive relevant information in TGRs, in TRs and/ or while visiting TDRs
24Ancient ruins, remnants of past civilisations Ancient ruins, remnants of past civilisations. Learning about this can lead to motivation to visit. e. g. Ta Prohm, in Cambodia
25Images of animals in wild= generating markers for many tourists Images of animals in wild= generating markers for many tourists. Deciding where to go.
26Markers used to plan itineraries Markers used to plan itineraries. “Let’s include Niagara Falls in our itinerary.
27Deciding a day’s activities. In Sydney Deciding a day’s activities. In Sydney .. “Let’s go to the Art Gallery to see the famous painting by Tom Roberts, Bailed Up”
28Signposts on road at Kanchanaburi, Thailand, point to the Felix Resort Hotel
29Contiguous Marker – visitors now know they have arrived at Disneyland
30Marker as image formation: the plaque below this copy of “David” in Florence gives information about the famous statue.
31Photo of tourist on holiday becomes a marker, as a souvenir
32Photo of tourists on The Matterhorn. Gives meaning to their trip.
33Gunn’s theory of three elements in every successful attraction An effective tourist attraction requires three effective components. If one is defective, the whole is not successful:NucleusInviolate BeltServices Zone
34Gunn’s Model of the Ideal Physical Structure of a Tourist Attraction Services zoneInviolate beltNucleus
35Inviolate Belt The immediate surrounds of the nucleus It should provide an empty space, with no disturbance, an anticipatory experience
36Functions of an inviolate belt Tourists experiences can be improved by undisturbed anticipation as they approach the nucleus via an inviolate beltA fragile nucleus can be protected from damage by an inviolate belt
37St Peter’s Square, Rome, in effect, is an inviolate belt for the cathedral
38Borobodur, huge Buddhist temple in Java, Indonesia
39Buddhist stupas on the upper levels of Borobodur
40Before 1980, this temple was crowded in by shops, car parks Before 1980, this temple was crowded in by shops, car parks. A new plan for the site created an inviolate zone.
41A nucleus – reaching a mountain top A nucleus – reaching a mountain top. Climbing to the top, away from unnatural intrusions, is the inviolate belt
42Would this be an effective attraction if hotels, shops and car parks lined the lake?
43Events also have inviolate belts Events also have inviolate belts. Would tourists enjoy this food so much if they had just filled up on Big Macs?
44Services zonePopular sites for tourists need public services and facilities: toilets, car parks, shops.These are best located outside an inviolate belt.
45Attraction HierarchyNormally for each tourist, attractions are arranged in their mind in a hierarchy:Primary – “must visit” on this tripSecondary – will visit, but not vital in trip decisionTertiary – unknown pre-visit, discovered in effect
46Attraction HierarchyShould Tourism Organisations promote every attraction in their country / region?Or should they leave some for tourists to discover, as tertiary attractions?
47Stear’s model of highly industrialised whole tourism systems It depicts “tourist place” (i.e. nucleus of an attraction) as the focal point of tourists’ itinerariesThe purpose of tourism industries is to promote, assist and manage tourists’ trips to such places
49Concluding RemarksTourist attraction can be understood as sub-subsystems in every whole tourism systemA range of theories helps us understand how they function, and how to best manage and market them.
50The End Never the end in academic research or professional practice New theories will be devised, to further explain aspects of the subject???