Presentation on theme: "SERVICE OVERVIEW take you where you need be. adervCar targets people where they work, play, live and shop adverCar’s are tracked are measured with GPS."— Presentation transcript:
adervCar targets people where they work, play, live and shop adverCar’s are tracked are measured with GPS Take advantage of the local commuting culture to advertise your brand adverCars are owned and driven by US commuters who get paid $100.00 per month One adverCar generates 65,000 impressions per month - $4.59 CPM adverCars are selected for campaigns based where they drive in relation to brand needs adverCar is simple: you provide creative in standard sizes, and we do all the work take you where you need be THE BASICS a national transit media company enables brands to hyper-target neighborhoods, commuter routes, and shopping centers within a specific zip code, region or DMA. We give brands the ability to saturate entire markets in a way they couldn’t before - cost effectively renting space on the sides of GPS tracked adverCar fleets- delivering a more dynamic, accountable Out of Home media choice.
DRIVER ADVERCAR ADVERTISER 1. Sign up online 2. Qualify Into System 3. Accept Campaign Via Email 4. Drive and Earn 1. Recruit Driver 2. Screen Drivers and Vehicles 3. Produce Creative 4. Install on Fleet 5. Track and Pay Fleet 1. Provide Campaign Goals 2. Provide Creative Design per adverCar Specs 3. Receive Post Campaign Analytics take you where you need be HOW WE WORK
Saturate DMAs with fleets sized to meet large “showing” needs Precision target specific locations or radius Extend outdoor executions, mobile or static General market awareness or promotional campaigns take you where you need be HOW TO USE ADVERCAR?
Support locations that are not in the vicinity of OOH placements Extend reach of OOH strategy to support locations off major commuter routes Areas where OOH inventory is unavailable or undesirable Areas where OOH or other media is too expensive or causes excess spillage DMAs and Metros in region to extend OOH strategy in a new and non-traditional way take you where you need be WHERE TO USE ADVERCAR?
take you where you need be COMPETITIVE ADVANTAGE One Number of adverCars
*Rates do not include applicable local sales tax on production costs take you where you need be INTRODUCTORY PACKAGE PRICING 25 VEHICLE FLEET, PER MONTH Specialized fleet recruitment based on campaign specs (geo-targeting, vehicle selection, etc.) Production costs and installation Campaign reporting GPS Tracking representative of fleet size
GOALS Support store locations with targeted OOH (major metros) Support stores where OOH is limited (smaller metros) Saturate areas with competitor stores so brand could be “top of mind” when customers make purchase decisions (all metros) THE APPROACH TEST AND LEARN Test in Providence RI and review results Lift in sales resulted in expansion to: Philadelphia PA, Washington DC, Hartford CT, Reading PA, Allentown PA, Wilkes-Barre PA, Lancaster PA, Whitehall PA, Exton PA, Woodbury NJ, Blackwood NJ, Sewell NJ, Riverside NJ, Riverton NJ, Hightstown NJ, Bordentown NJ, Sicklerville NJ, Toms River NJ, Delmar DE, Seaford DE, Salisbury MD, Harrisonburg VA, Norfolk VA, Front Royal VA Testimonial “It’s two parts - first you can get into smaller, localized markets that regular outdoor can’t do. And, if you want to say hello to competitors…that helps as well. You can strategically target certain people or groups of people within the area or market.” Media Buyer- Sleepy’s take you where you need be RETAIL CASE STUDY – SLEEPY’S
How do you know an adverCar is where it is supposed to be? Will consumers think these are driven by employees? What happens if there is an accident? 1) GPS tracked cars allow adverCar to ensure your brand is driving or parked where its supposed to be. You can view this daily through our system 2) GPS also generates alerts if an adverCars enter restricted areas that are not permitted in the Driver Agreement 1) Each car is clearly marked, on all sides, with a adverCar logo and tagline “This Car Runs on Advertising”. Drivers know immediately it is an advertising platform, not a brand car 1) Our drivers are screened for driver history and only the most responsible drivers are selected; Mega Milers (HHI 75K – 35-50yrs – College Educated) However, like buses and taxis, accidents can happen, and damaged cars are immediately replaced by adverCar 2) adverCar has a robust insurance policy that has passed the scrutiny of major brands such as the NBA, LSU, and Krispy Kreme. We add our partners, as additionally insured, and provide certificates of proof. 5MM in liability, and 1MM in Hired non-owned take you where you need be FACTS & QUESTIONS
is a national transit media company enables brands to hyper-target neighborhoods, commuter routes, and shopping centers within a specific zip code, region or DMA. We give brands the ability to saturate entire markets in a way they couldn’t before - cost effectively renting space on the sides of GPS tracked adverCar fleets- delivering a more dynamic, accountable Out of Home media choice. Reach families, moms, executives in places conventional advertising doesn’t! adervCar targets people where they work, play, live and shop Shopping malls Grocery Stores Freeways & Local Streets Homes & Neighborhoods Schools Longer, more frequent and cost effective exposure across geographic areas! For the price of one wrapped car, you get 20x adverCars 64% of the Los Angeles working population has an average commute of almost 30 minutes “Take advantage of the local commuting culture to advertise your brand!” adverCar does all the work! adverCars are owned and driven by real US commuters adverCars are selected based on where they drive in relation to brand needs. We give you standard OOH specs: adverCar prints, ships, washes, installs and tracks all vehicles with GPS Custom design for your vertical and target market Real people promoting your brand using mobile advertising take you where you need be FEATURES & BENEFITS
Reach Recency Cost Efficiency Visibility Flexibility High exposure to your target market Delivers a mass audience, reaching all ethnic, income and demographic groups within the market Reaches consumers who are close to their point of purchase Reach consumers where they work, live, shop and play Delivers your message to today’s highly mobile consumer, who is spending more time away from home Constant presence delivers message consistently 24 hours a day Control the fleet based on your specs Consistent inventory Delivers your message in an uncluttered environment Ads are at eye level Longer exposure to the message than the optimal 7 second billboard shot Tailor your fleet based on specific campaign specifications (color/type of vehicle, geo area) Not locked into fixed positions More consumers are exposed to your message Your selling message will increase consumer traffic and facilitate buying Consumers will receive your message in a media-limited bubble Captivate consumers in everyday life Less waste Ability to run a campaign when you need it Consumers can’t tune it out Kids will notice it Higher engagement Get noticed for being new and different Run your campaign when/where you want to Term Feature Benefit take you where you need be FEATURES & BENEFITS