Presentation on theme: "How to Develop a Strategic Plan"— Presentation transcript:
1 How to Develop a Strategic Plan The Office of Institutional ResearchSeptember 2011How to Develop a Strategic Plan
2 What is Strategic Planning? The process of an organization/unit understanding its purpose and environment, defining its direction, and describing those actions that it will take to achieve its goals.Where it stands, where it wants to go, and how it will get thereAnswers questions:"What do we do?""For whom do we do it?""How do we excel?"
3 What is Strategic Planning? Helps organizations/ units allocate resources (time, money, people) in an effective/strategic wayShould build on and be guided by the university’s overall mission, vision, values, and institutional priorities, as well as the academic planTime frame typically 3-5 years
5 Effective Strategic Plans Involve faculty, staff, and students at all levelsUse data as evidence on which to base decisionsLook beyond immediate concerns of the unit to keep the focus on future and goalsInclude strategies to draw on strengths, maximize opportunities while addressing internal weaknesses and external threats
6 Effective Strategic Plans Set priorities, so unit and university know where to focus efforts and resourcesCollaborate and integrate efforts and resources of faculty within unit and across the universityAre updated and revised periodically to account for changesFoster teamwork, team decision-making, trust, and a common understanding and shared commitment to the mission and direction of the unit.
7 Strategic Planning at AUC Consistent guidelines ease the planning process and as well as the analysis and integration of plansRolling 3-year plan. This year, FYAnnual updatesTied to budget, planning matrixBudget the plan, not plan the budget
8 Components of a Strategic Plan Mission1-3 sentences that outline the purpose of the unit and how the unit helps the university achieve its mission.May also include vision and core valuesVisionHow the organization will look in the futureCore valuesShared beliefs that provide a framework for decision-making
9 AUC’s MissionThe American University in Cairo (AUC) is a premier English-language institution of higher learning. The university is committed to teaching and research of the highest caliber, and offers exceptional liberal arts and professional education in a cross-cultural environment. AUC builds a culture of leader-ship, lifelong learning, continuing education and service among its graduates, and is dedicated to making significant contributions to Egypt and the international community in diverse fields. Chartered and accredited in the United States and Egypt, it is an independent, not-for-profit, equal-opportunity institution. AUC upholds the principles of academic freedom and is dedicated to excellence.
10 AUC’s VisionOur vision is to be a world-class university internationally recognized for its leadership and excellence in teaching, research, creative expression, and service.
11 AUC’s Core Values Excellence Diversity Social Responsibility Integrity We continually strive to be among the best in all we do: in teaching, research, creative expression, service to our communities, and service to each other in our daily interactions.DiversityWe seek to treat all individuals with dignity and fairness and to promote understanding and respect for diversity of perspectives, traditions, and experiences.Social Responsibility We are committed to exploring the challenges that confront Egypt, the region, and the world and to using our intellectual and creative capabilities to address these challenges, serve our communities, and have a positive and sustainable impact on development, business, the environment, and society.IntegrityWe believe that individuals are accountable for their actions, and, as members of a community, our individual actions have an impact on others. We are stronger as a community when we reflect on the consequences of our decisions and actions and we uphold the principles of academic integrity, including fairness, accountability, and honesty.Lifelong LearningWe believe that the pursuit of knowledge, understanding, and personal and professional development should continue throughout one’s lifetime.
12 OIR’s Mission and Vision The Office of Institutional Research (OIR) partners with university officials to support effective decision-making that advances AUC’s mission. IR provides timely, accurate, and relevant information and analysis to external and internal constituencies.VisionThe Office of Institutional Research will be recognized throughout the university community as well as in Egypt, the region, and internationally for its leadership and innovation in planning, assessment, research, and testing and for the quality of its work.
13 OIR’s Core ValuesCollaborating effectively with stakeholders both inside and outside the university to increase the quality and efficiency of our servicesCreating an environment that nurtures professional growth and developmentFostering a culture of transparency, open communication, and evidence-based decision-makingProducing high quality research and services responsive to the needs of the AUC community and external stakeholdersProviding services characterized by personal and professional integrity in adherence to the highest ethical standards in the fieldSharing best practices both within the university community and internationally to contribute to the development of the fieldPromoting the integration of planning, research, assessment and testing as a core definition of institutional research
14 Exercise:Use the handout to write a possible vision statement for your unit AND one possible core value.Discuss with your group.
15 Components of a Strategic Plan Environmental ScanInternal AnalysisStrengthsCharacteristics which contribute to your unit’s ability to achieve its missionWhat advantages does your unit have? What do you do better than anyone else? What unique aspects can you draw upon that others can't? What do people in your field/location see as your strengths?WeaknessesCharacteristics which limit your unit’s ability to achieve its missionWhat could you improve? What should you avoid? What are people in your field/location likely to see as weaknesses? What factors lose you students/faculty?
16 Exercise:Use the handout to describe several of your unit’s strengths and weaknesses.Share with your group.
17 Components of a Strategic Plan Environmental ScanExternal Analysis– political, technological, socioeconomic, educational changes; examine likelihood and impactOpportunitiesWhat opportunities might your strengths create? If you overcame a weakness, would that create an opportunity? What interesting trends are occurring? Changes in market/field? Local changes?ThreatsWhat obstacles does your unit face? What are competitors doing? Is the technology changing? Changes in market/field? Local changes?
18 Exercise:Use the handout to describe several possible opportunities or threats.Share with your group.
19 Components of a Strategic Plan GoalsWhere do you want to be at the end of the plan?Goals should be “big picture items”, high-levelNot more than three to fiveRelate to university prioritiesFor administrative and academic support units, unit outcomes can be substituted for goals.
20 AUC’s Institutional Priorities Education for Citizenship and ServiceWe believe that a sound education not only prepares students for professional success but also for responsible citizenship and community engagement. The liberal arts tradition, with its emphasis on the broad education of a common core curriculum and the experiential learning of rich extracurricular programs, strengthens the curiosity and courage of AUC graduates, and promotes civic participation. Research Reflecting Innovation and ImpactAUC is a source of insight and inspiration in many fields, and we expect our faculty and students to participate in scientific, scholarly or artistic production. We particularly emphasize those domains in which there is the prospect of a tangible effect on the development of disciplinary knowledge or the enhancement of societal welfare. Outreach Enhancing Engagement and AccessWe are dedicated to serving communities in Egypt and around the world through extension and outreach programs that bring University expertise and insight to a wider public, that profit from our convening power, and that serve to inform and enlighten public discourse, enhance access to information and knowledge, and enrich artistic and intellectual life. Management with Sustainability and IntegrityWe are committed to managing the operations of the University so as to reflect and foster the values we teach our students and expect in our faculty and wish to exemplify in Egypt. Our institutional practices should exhibit a commitment to environmental, social and fiscal responsibility, and we should observe the highest standards of integrity in the workplace and in our dealings with vendors, clients, and other constituents.
21 Components of a Strategic Plan GoalExample (OIR): The university community is provided with cutting edge research related to higher education effectiveness and impact and best practices in the region, especially in the area of accreditation and research.Example (JRMC): The JRMC department will build strong and ongoing linkages with JRMC alumni and the media industry.
22 Components of a Strategic Plan Objectives Specific outcomes that are to be achieved. More concrete and specific than goalsSpecific, measureable, achievable, realistic, and time-bound (SMART)Time, money, quality, quantityEach goal may have several objectives.Example (JRMC): By 2012, establish an advisory board of distinguished alumni and media industry professionals.
23 Components of a Strategic Plan StrategiesThe specific actions your unit will take to achieve your objectiveExample (JRMC):Faculty will nominate and select members.Faculty will hold annual meetings with the board
24 Components of a Strategic Plan Required resourcesBudget, faculty, staff, spaceAssessmentHow will you measure success?Key performance indicators/benchmarks for each objective
25 Exercise:Use the handout to write down one possible goal for your unit, one objective, and one or more strategies for achieving objective.Note the resources required, space implications, and key performance indicators.Share with your group.
26 Getting Started Involve all faculty/staff Small units: Large units: Series of collegial, face to face meetingsReview past plans, discuss accomplishments, SWOTLarge units:Set up a planning team representing various majors, activities, and staffing levels.Town-hall meetings or community forums can be helpful as well as multiple small-group gatherings.A SWOT analysis can be sent out in an , Google doc, surveys to the group.Each colleague should have opportunity to comment on the plan draft
27 Writing Your Plan May use templates (soft copies available) Word or ExcelCompliance Assist integrated planning softwareThis Fall , OIR will enter soft copies on S/W if assistance needed.aucegypt.compliance-assist.comFinalize plan, send copy to the Dean/division or unit head, OIRComplete your budget, enter relevant information in planning matrix, if selected for investment
30 Annual Updates Most important part of the planning process Shows commitment to planningRe-validates priorities and directionSimilar to initial session:Internal analysis, external analysis – focus on changesReview mission, vision, valuesReview goals, objectives, strategies, results of KPIs, review KPIs, resources required
31 Technical Support OIR can provide: Consultation Training Meeting facilitation – SWOT, goal-settingReview of draft plansOther support including statistics and data as needed.
32 Thank you!For more information or for assistance or facilitation as you develop your strategic plans, contact:Ann Boudinot-Amin at ext. 2232Alia Mitkees at ext. 2215