1. GLENMORANGIE CONSUMER SAMPLING EVENTS – St. Louis, MO
Coordinated Consumer Sampling Events at Top 2 Glenmorangie Retail Accounts
in Missouri.
Created buzz in market leading up to events around 18yr, Signet and our new Regional Brand Ambassador,
Gregor Mina.
Accounts promoted on websites, blogspots, twitter & facebook.
RESULTS:
Wine & Cheese Place –
60 people in attendance
67 bottles sold
Lukas Liquor – 25 people in attendance
33 bottles sold
Café Napoli, top On Premise Account blocks away from Cheese Place, already reordered 2nd bottle 25yr in less than one week due to customers enthusiasm to try 25yr and still raving about event.
Mitchell Duckworth 1