7. Over 1.4 million test takers annually
Recognised by institutions in 135 countries
Around 3000 take the test in Beijing alone every month
Thailand around 1200 candidates a month nearly all in Bangkok

8. Features Half band scores Test reliability (jaggeds)
Tests real world skills
Unlimited and quick retakes
Quick results turnover

9. Idea Motivation Time realisation
Fit
Differentiation
USP
Static audience
Idea
Motivation
intrinsic
extrinsic
learning, sharing
prestige, financial gain, promotion
Time
ROI
Personal
ROI
financial
realisation
Self
Amazon
Traditional

10. Self-publishing
Get the software for you to create an electronic book
Write your ebook.
Use the software to convert your document to the electronic book format.
Make your ebook available from your website.

11. Amazon (or other)
Get ISBN $125
Get bar code
Sign up to Amazon $30 per year
Duplicate your stuff, including barcode
Ship to Amazon
Send cover scan
Track sales

12. Publishers
Establish contact with publishers
Write a proposal
Deliver sample chapters
wait