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The Progressive Landscape 2008

Published byCharity Emerald Freeman Modified over 6 years ago

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Presentation on theme: "The Progressive Landscape 2008"— Presentation transcript:

1 The Progressive Landscape 2008

2 GENERIC DEMOCRATIC NOMINEE TOPS REPUBLICAN
Historic Opportunity GENERIC DEMOCRATIC NOMINEE TOPS REPUBLICAN 48% 32% 47% 45%

3 But, Progressive Victory is not guaranteed
Presidential Head-to-Head 45.8 49.2 45.2 50.3 43.8 39.3 40.6 37.1 Based on composite of Clinton, Edwards & Obama from recent polling Dems v. Giuliani Dems v. Thompson Dems v. McCain Dems v. Romney

4 The Conservative Machine is as Formidable As Ever
RNC National Chamber Of Commerce Republican Campaign Committees Focus On Family NFIB State Parties Local Churches Arlington Group NAM Affiliates Grover Norquist Wednesday K Street Project NRA Gun Clubs National Party Guns Religious Right Business

5 2008 Campaign Structure National & Independent 501c3 Groups Candidates
Candidate Advertising Travel Staff Candidates Party Advertising Party Voter Files Base Voter Contact Opposition Research Technology National & State Party Issue Advertising Contact with Established Networks and Unique Audiences Credible Messengers Issue Advocacy Issue Opposition Research Independent 501c4 & 527 Groups Issue Education Registration Election Protection Independent 501c3 Groups

6 The Independent Effort
Drive the Dialogue Mobilize Voters

7 Driving the Dialogue GOALS To Attack the Conservative Record
To Defend Against Swift Boat Attacks To Maintain a potent and consistent message to swing voters

8 Target States OR NV AZ NM CO MN WI MI OH PA FL NH VA IA MO ME

9 Ohio: A Case Study Statewide Congressional State Legislature In Play
Watch List State Legislature House Senate

10 Ohio Vote Scenarios Identify Vote Deficit
8.5 million - Eligible voters 7.9 million - Registered Voters 5.7 million – Expected turn out 2.8 million conservative voters Goal: 2.9 million progressive voters Gap = 600,000 new progressive voters 2.4 million – Frequent progressive voters

11 600,000 New Progressive Voters
Target Voters to Reach Vote Goal in Ohio 600,000 New Progressive Voters 1. Develop Numeric Vote Goals 2. Identify Targeted Voters Infreq. Issue Voters/ Members Disaffected Conservatives and Swing Voters Infrequent Base Voters New Registrants Reliable Progressive Voters

12 Historic Fragmentation
DFA MoveOn ACORN LCV EMILY’s List Brady Campaign Young Democrats Young People for INDN’s List HRC Sierra Club Working America USAction SEIU Americans United for Change LULAC PPFA NAACP Voter Fund NEA AAJ ARA Clean Water Action NARAL Progressive Majority NDN AFSCME WVWV Women’s Rights Civil Rights Labor Young Voters Community Environment AFL-CIO Defenders of Wildlife NJDC Change to Win 21st Century Democrats Progress Now Action

13 Coordinated Effort in Ohio
Ohio Coordination EMILY’s List ACORN Clean Water Action LCV NARAL PPFA HRC INDN’s List LULAC Sierra Club Defenders of Wildlife WVWV NJDC NAACP Voter Fund USAction MoveOn Coordinated Effort in Ohio Americans United for Change SEIU Working America NDN DFA Progressive Majority Change to Win AFSCME NEA Young Democrats Young People for Brady Campaign Progress Now Action AFL-CIO ARA AAJ 21st Century Democrats

14 The Strategic Role of Independent Expenditure Groups
Issue Advertising Contact with Established Networks and Unique Audiences Credible Messengers Issue Advocacy Issue Opposition Research Independent 501c4 & 527 Groups Candidate Advertising Travel Staff Candidates Party Advertising Party Voter Files Base Voter Contact Opposition Research Technology National & State Party Issue Education Registration Election Protection Independent 501c3 Groups

15 The Strategy in Action NH ME MN OR WI MI IA PA NV OH CO VA MO AZ NM FL

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