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International website to find international products and recipes
Group 5: Julien, Nicolas, Harald, William, Lana Felix, Sven, Sascha, Jan Paul, Hendrik, Lena
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Idea International website as a forum
To get people to share their recipes Across the borders Close collaboration with our customers
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Values Tutorials Levels to get discount Offline mode
Free, normal, deluxe
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Clients and competitors
Middle class Wannabe chefs Competitors: Websites with recipes Cooking books with recipes
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Distribution strategy
Through web/website Through „cooking papers“ Through billboards Through social media
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Revenue projection Income: Subscription fee and advertising Costs:
Salary Rent Marketing
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Development prospects
Expansion Translation Marketing Loyalty
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First Idea
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HOW? WHAT? WHO? € ? The business model Canvas XYZ Company 02-Mai-2015
Iteration #1 HOW? Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text WHO? Customer Segments Your Body text , WHAT? Key Resources Your Body text Channels Your Body text Cost Structure Your Body text € ? Revenue Streams Your Body text
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The business model Canvas
How to use!
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The business model Canvas
How to use!
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1001 Recipes
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Customer Profile (Teenagers)
More girls than boys They cook 1 or 2 times a week No habits food, not a lot of vegetarian or allergic but they need heathly food They do their groceries on supermarket They don‘t like to order or search food on internet Quality more important then price They want to have a list of recipes An exchange of list of recipes can enrich them nutrition plan They want to know where food comes Communication with somes chiefs will be important
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Step by step instruction Low prices
Good quality Downoald Tutorial Step by step instruction Low prices Access to the supermarket who sales the product they need Easy forum List of better questions Tutorials Live chat Easy recipes Offline mode List of recent question Easy to understand Good quality Help button Tutorials Confusingly forum High prices More choices Translation Few choices Contact Page Call center Not a lot of advert
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SWOT Strengths Opportunities Weaknesses Threats Big number recipes
Credibility Big market Weaknesses Threats New to the market Lack of competent staff Other recipes sites
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The business model Canvas
International website to find international products and recipes 02-Mai-2015 Iteration #1 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Three steps of paying Investor group of star chefs Self-service Monthly subscription fee Girls Gifts VIP Co-creation Translation Woman Levels - For how much you use the website - Gets cheaper fee the higher level you are Categories for the forum Investment companies Middle class Key Resources Your Body text Channels Your Body text Internet suppliers Web Relax tutorials with star chefs This is a sample text, insert your own text, IT: make the website work Billboards Wanabe chefs Star chief Normal chefs knowledge Consumer Offline mode Gym Competition Cost Structure Your Body text Revenue Streams Your Body text “Pay for more” Subscription fee different levels Salaries for the employees Hire in a firm for the production of food gifts Advertasion ? Reboules ? Rent for our main office
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The business model Canvas
International website to find international products and recipes ??-????-2015 Iteration #2 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Monthly subscription fee Different product for different price Self-service Middle class Star chefs Translation Co-creation Gifts VIP Woman Levels -for how much you use the website -get cheaper fee the higher level you are Categories for the forum Outsourcing People that are interested of cooking/baking (Wannabe chiefs) Key Resources Your Body text Channels Your Body text Investment companies Internet suppliers Web Offline mode IT: make the website work Billboards 30-40 Relax tutorials with star chefs Star chief Normal chefs knowledge Gym Consumer Some proposition of food Cooking magazine Cost Structure Your Body text Revenue Streams Your Body text “Pay for more” Subscription fee different levels Salaries for the employees Advertising Hire in a firm for the production of food gifts Rent for our main office
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