1. IAB Europe
April 2009
« The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues »
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members

2. VISION DIGITAL AND INTERACTIVE MARKETING

3. Convergence towards Digital
Broadcasters
Advertisers
Publishers
Media Owners
Media Agencies . . . . .
Social Platforms
Creative Agencies
Sales Houses
Service Providers
Mobile Operators

4. NATIONAL MISSION DIGITAL EMBASSIES DELIVERING SERVICES

5. Promoting and Developing the digital and interactive market
exchange
regulate
educate
inform
promote

6. EU PRIORITIES IAB EUROPE 2009-2010-2011

7. THE KEY PROGRAMMES OF IAB EUROPE
Lobbying, Public Affairs and Legal
Standards, Guidelines and Harmonisation
Best practice and Benchmarking
Press and Public Relations
IAB Europe is the European trade association for Digital and Interactive Marketing representing its 23 National IABs and its Corporate Members. With some 125 staff and more than 5,250 members, IAB Europe represents the voice of the industry at both national and European level.
and

8. TERRITORIES IAB EUROPE

9. April 2009 : Established countries : 23 countries with over 125 staff
more than 5250 member companies
New countries in 2009 :
4 countries closing W-Europe
Russia???
Priorities :
Public Affairs
Standardisation
Benchmarking
Best Practices
Press awareness
2008:
Austria
Belgium
Croatia
Denmark
Finland
France
Germany
Greece
Hungary
Italy
Netherlands
Norway
Poland
Romania
Slovenia
Spain
Sweden
Turkey UK
2009:
Switzerland
Portugal
Ireland
Luxemburg
...
Russia???

10. THE SIZE DIGITAL AND INTERACTIVE MARKETING

11. ACTUAL FORECAST 23% 40% 11 2007, Warc source 2008, IAB Europe forecast
2007, AdEx IAB Europe source
2007, AdEx IAB Europe source

12. THE MIA PROJECT MEASUREMENT INTERNET AUDIENCE

13. Background to the MIA project
Launched in October 2007
Objectives:
To understand the current online measurement systems and frameworks in use in major online markets and regionally around the world:
To provide transparency
To identify what is available globally, regionally and locally
To share best practices
To drive a debate around what is required from online measurement systems to support the growth and future development of the online advertising industry
Long term goal:
Improve the accountability of the Internet as an advertising medium

15. Participants and Regions
Q8, In which country are you based? n=820

16. Importance of Quality Standards
Q13 How important is it for you that the industry is able to deliver the following things in relation to online audience measurement? n=

17. Satisfaction with Current Quality Standards
Q14 How satisfied are you that the industry is currently delivering the following things in relation to online audience measurement in an effective way? n=

18. International Challenges
Q17 When looking at online audience measurement in different countries, what additional challenges do you feel you face in getting the information you need, above and beyond those you’d face when you are looking at just your own country in isolation? n=372 18

19. Thank you
and