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IAB Europe’s acceleration plan: April 05 – February 07 IAB Europe Leadership Council.

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Presentation on theme: "IAB Europe’s acceleration plan: April 05 – February 07 IAB Europe Leadership Council."— Presentation transcript:

1 IAB Europe’s acceleration plan: April 05 – February 07 IAB Europe Leadership Council

2 IAB Europe’s acceleration plan: April 05 – February 07 Five programmes of many European IABs Marketing of interactive media Developing powerful standards Producing powerful research Educating the markets about the medium (events) Effective government affairs and external representation

3 IAB Europe’s acceleration plan: April 05 – February 07 Five programmes of many European IABs Championed at National level Marketing of interactive media Producing powerful research Educating the markets about the medium (events) Centralised at European level Developing powerful standards Producing powerful research Effective government affairs and external representation

4 IAB Europe’s acceleration plan: April 05 – February 07 Looking forward to helping our corporate members grow even more…

5 IAB Europe’s acceleration plan: April 05 – February 07 Marketing Communications Portal, , support materials

6 IAB Europe’s acceleration plan: April 05 – February 07 IAB Europe portal

7 IAB Europe’s acceleration plan: April 05 – February 07 Taskforces Where the digital media and marketing industry meets

8 IAB Europe’s acceleration plan: April 05 – February 07 Taskforces

9 Taskforces site: all you need

10 IAB Europe’s acceleration plan: April 05 – February 07 Council of National IABs

11 IAB Europe’s acceleration plan: April 05 – February 07 Taskforces Stronger Taskforces Networking People Ideas Results Corporate members National IAB tough issues National IABs CredibilityPR

12 IAB Europe’s acceleration plan: April 05 – February 07 Government affairs

13 IAB Europe’s acceleration plan: April 05 – February 07 Government affairs programme 65% of our legislation comes from Europe Cookies, data protection, behavioural targeting, ad servers, advertising to children 12 main areas of legislation Primary liaison with government Meeting cycle with European Parliament, European Commission Partnerships with 10 European lobby associations

14 IAB Europe’s acceleration plan: April 05 – February 07 Standards Developing standards and best practice to help the industry grow faster

15 IAB Europe’s acceleration plan: April 05 – February standards & best practice guidelines

16 New standards in development 1. Behavioural targeting Standards for transparency 2. Video ratio Aspect ratio for video formats 2. Video duration Common lengths for video advertising content 3. Bandwidth detection - Standardising explanations of bandwidth detection 4. Rich media fileweights - Standardising the fileweights and an approach to fileweights 5. Counting video and rich media - Towards global counting standards 6. Counting the click - New clarification on guidelines 7. Late creative policy - Draft framework for European countries

17 Confidential to named recipients – Not for onward distribution IAB Europe Click Measurement The next major Standards and Search project

18 IAB Europe’s acceleration plan: April 05 – February 07 Research Keeping executives up to date with industry growth; proving the power of interactive marketing and media

19 IAB Europe’s acceleration plan: April 05 – February 07 IAB EU Research Partner

20 IAB Europe’s acceleration plan: April 05 – February 07

21 Europe’s Online Advertising Pie 42.4% 24.8% 19.4% 3.3% 3.0% 2.0% 1.8% 1.0% 2.3% 42.4% 24.8% 19.4% 3.3% 3.0% 2.0% 1.8% 1.0% 2.3% Source: Digital Europe July 2006, DigitalStrategyConsulting.com

22 IAB Europe’s acceleration plan: April 05 – February 07 Events Bringing people together

23 IAB Europe’s acceleration plan: April 05 – February 07 IAB EU Events programme

24 IAB Europe’s acceleration plan: April 05 – February 07 IAB EU Events programme: Dinners

25 IAB Europe’s acceleration plan: April 05 – February 07 …and it’s not all hard work! This Friday’s networking in London

26 IAB Europe’s acceleration plan: April 05 – February 07 The network Spreading information across European markets

27 IAB Europe’s acceleration plan: April 05 – February 07 Research given by IAB Europe partner (E.g. Jupiter) New research – from partners Sent to all IABs IAB Slovenia IAB Spain IAB France IAB Poland IAB Greece IAB Italy IAB Netherlands IAB Germany IAB Ireland IAB Europe (EMEA) IAB Finland IAB Europe Executive IAB UK Other IABs IAB Europe Reformatted, rebranded as IAB Europe, explanations added, context added, distributed, and library Communications Network distribution

28 IAB Europe’s acceleration plan: April 05 – February 07 Company members Potentially distributing to thousands of companies Wide distribution Research Sent to all companies IAB Slovenia IAB Spain IAB France IAB Poland IAB Greece IAB Italy IAB Netherlands IAB Germany IAB Ireland IAB Europe (EMEA) IAB Finland IAB Europe Executive IAB UK Other IABs IAB Europe Reformatted, rebranded as IAB Europe, explanations added, context added, distributed, and library Communications Network distribution

29 IAB Europe’s acceleration plan: April 05 – February 07 This week’s events Sharing fresh research in online marketing Building bridges between companies and countries Accountable reporting back to Leadership Council Updating you on taskforces and activities Meeting the new president Explaining how you can get the most from IAB EU …and your Leadership Council packs as a reference

30 IAB Europe’s acceleration plan: April 05 – February 07 Next steps? Participation Connect to taskforces: Taskforce Thursday Take part in conference calls Standards – in your packs: feedback on behavioral targeting, video, fileweights Events Join us at the next Leadership Council: May 3 rd and 4 th – what topics? Sponsorship opportunities of the next Council, websites and news services Examine training opportunities – Academies in media sales, ad trafficking, media planning Interact 2007 in Brussels – June 4-6 th …and right now a drink!

31 IAB Europe’s acceleration plan: April 05 – February 07 IAB Europe Leadership Council


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