1. 1.02 Understand career opportunities in marketing to make career decisions.

2. PROGRESS OF MARKETING
Activities of marketing have changed & grown through the years
Marketing was first only thought of with distributing a product/service
Then it grew to include:
Selling
Promotion
A variety of other business activities (all 7 functions!)

3. Identify types of businesses that offer careers in marketing.
Careers include all the activities required to plan, develop, promote & distribute goods/services to consumers.
Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc.
The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

4. Marketing vs. Medicine SIMILARITIES:
Lots of different areas to work in and good pay
Both require training and professional level skills
Patients = Customers
Marketing Concept applies to both
Highly specialized (medical specialties & sales areas)

5. Explain why jobs in marketing provide career potential.
Many different areas in marketing that you can specialize in
Growing a business often results in growing your career and income
Job opportunities in marketing are growing, which those in manufacturing are decreasing

6. Explain why jobs in marketing provide career potential (cont.)
Marketing skills are useful in any career because they involve understanding business, as well as relating & communicating effectively with others. These are basic skills that employers expect from all levels of employees.

7. Explain why jobs in marketing provide career potential (cont.)
About 33 million Americans earn a living in marketing – that’s 1/3 of the US workforce!
Bureau of Labor Statistics projects employment in marketing & sales to be DOUBLE DIGIT!
Above Average Income!

8. Describe the following marketing careers:
Marketing research – learn about the markets and what influences customers’ purchasing decisions
Advertising – reach out and attract customers
Product management – functions pertaining to the product component of the marketing mix (development & design, lifecycle, etc.)

9. Describe the following marketing careers (cont.)
Distribution/Warehousing – channel management
Sales – helping customers make wise buying decisions, getting the customer to buy
Retailing – working with the end user, store operations management

10. Describe the following marketing careers (cont.)
Service marketing – marketing intangibles
Customer service – making the customer happier, satisfying customers
Public relations – improving the company’s image

11. Describe well-recognized traits and skills needed for success in marketing careers.
Honest and trustworthy
Knowledgeable (about sales and product)
Enthusiastic
Technically savvy
Reliable
Self-motivated and goal oriented
Communication skills (communication is at the center of all marketing activities)

12. Let’s Take a Look at a Few Careers in Marketing……
From the BLS – Occupational Outlook Handbook
Statistics
Job Description

13. Quick Facts: Advertising Sales Agents 2010 Median Pay
$45,350 per year $21.80 per hour
Entry-Level Education
High school diploma or equivalent
Work Experience in a Related Occupation
None
On-the-job Training
Moderate-term on-the-job training
Number of Jobs, 2010
160,400
Job Outlook,
13% (About as fast as average)
Employment Change,
20,900

14. What Advertising Sales Agents Do
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

15. Quick Facts: Graphic Designers 2010 Median Pay
$43,500 per year $20.92 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
None
On-the-job Training
Number of Jobs, 2010
279,200
Job Outlook,
13% (About as fast as average)
Employment Change,
37,300

16. What Graphic Designers Do
Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.  

17. Quick Facts: Customer Service Representatives
2010 Median Pay
$30,460 per year $14.64 per hour
Entry-Level Education
High school diploma or equivalent
Work Experience in a Related Occupation
None
On-the-job Training
Short-term on-the-job training
Number of Jobs, 2010
2,187,300
Job Outlook,
15% (About as fast as average)
Employment Change,
338,400

18. What Customer Service Representatives Do
Customer service representatives interact with customers on behalf of an organization. They provide information about products and services and respond to customer complaints. Some also take orders and process returns.

19. Quick Facts: Logisticians 2010 Median Pay
$70,800 per year $34.04 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
1 to 5 years
On-the-job Training
None
Number of Jobs, 2010
108,900
Job Outlook,
26% (Faster than average)
Employment Change,
27,800

20. What Logisticians Do
Logisticians analyze and coordinate an organization’s supply chain—the system that moves a product from supplier to consumer. They manage the entire life cycle of a product, which includes how a product is acquired, distributed, allocated, and delivered.

21. Quick Facts: Market Research Analysts 2010 Median Pay
$60,570 per year $29.12 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
None
On-the-job Training
Number of Jobs, 2010
282,700
Job Outlook,
41% (Much faster than average)
Employment Change,
116,600

22. What Market Research Analysts Do
Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

23. Quick Facts: Purchasing Managers, Buyers, and Purchasing Agents
2010 Median Pay
$58,360 per year $28.06 per hour
Entry-Level Education
See How to Become One
Work Experience in a Related Occupation
On-the-job Training
Number of Jobs, 2010
487,200
Job Outlook,
7% (Slower than average)
Employment Change,
31,700

24. What Purchasing Managers, Buyers, and Purchasing Agents Do
Purchasing managers, buyers, and purchasing agents buy products for organizations to use or resell. They evaluate suppliers, negotiate contracts, and review product quality.

25. Quick Facts: Sales Managers 2010 Median Pay
$98,530 per year $47.37 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
1 to 5 years
On-the-job Training
None
Number of Jobs, 2010
342,100
Job Outlook,
12% (About as fast as average)
Employment Change,
40,100

26. What Sales Managers Do
Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization’s sales representatives.

27. Quick Facts: Advertising, Promotions, and Marketing Managers
2010 Median Pay
$108,260 per year $52.05 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
1 to 5 years
On-the-job Training
None
Number of Jobs, 2010
216,800
Job Outlook,
14% (About as fast as average)
Employment Change,
29,400

28. What Advertising, Promotions, and Marketing Managers Do
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

29. Quick Facts: Management Analysts 2010 Median Pay
$78,160 per year $37.58 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
1 to 5 years
On-the-job Training
None
Number of Jobs, 2010
718,800
Job Outlook,
22% (Faster than average)
Employment Change,
157,200

30. What Management Analysts Do
Management analysts, often called management consultants, propose ways to improve an organization's efficiency. They advise managers on how to make organizations more profitable through reduced costs and increased revenues.

31. Quick Facts: Sales Engineers 2010 Median Pay
$87,390 per year $42.01 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
None
On-the-job Training
Moderate-term on-the-job training
Number of Jobs, 2010
66,400
Job Outlook,
14% (About as fast as average)
Employment Change,
9,500

32. What Sales Engineers Do
Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

33. Quick Facts: Public Relations Managers and Specialists
2010 Median Pay
$57,550 per year $27.67 per hour
Entry-Level Education
Bachelor’s degree
Work Experience in a Related Occupation
See How to Become One
On-the-job Training
Number of Jobs, 2010
320,000
Job Outlook,
21% (Faster than average)
Employment Change,

34. What Public Relations Managers and Specialists Do
Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.